In partnership with Men’s Health Network (MHN), Prostate Health Education Network (PHEN), ZERO – the End of Prostate Cancer and Joe Torre, four-time world champion baseball Hall-of-Famer and prostate cancer survivor, Genomic Health, Inc. (Nasdaq: GHDX) today launched Your Prostate Your Decision to educate prostate cancer patients and their loved ones that every man is different and every cancer is unique, and a genomic test can clarify the aggressiveness of one’s disease prior to invasive treatment. This first-of-its-kind national effort aims to address concerning results of a large national survey that found low general awareness about prostate cancer aggressiveness and treatment options, underscoring the need for better understanding of active surveillance as a treatment plan.
“For a man with prostate cancer, a single decision can change his entire life,” said Mr. Torre, reflecting on his own experience with prostate cancer. “When I was diagnosed with prostate cancer, I faced a game-changing decision. While I chose surgery, a less aggressive approach called active surveillance might be the best choice.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7322251-your-prostate-your-decision-joe-torre-talks-about-prostate-cancer-genomic-testing-treatment-options-psa/
General Mills announced today that by the end of 2020, oat farms that supply oats for Honey Nut Cheerios will host approximately 3,300 total acres of dedicated flower-rich pollinator habitat. It takes about 60,000 acres of oats to make Honey Nut Cheerios products each year. More than two thirds of the crops used to feed people, accounting for 90 percent of the world’s nutrition, are pollinated by bees.1 Flower-rich habitat is critical in helping maintain the nutritional health of bees and the continued supply of crops that we depend on for food. Without bees and other pollinators, food as we know it would be forever changed.
Bees have experienced an unprecedented scale of habitat loss with more than 9 million acres of grass and prairie land converted to crop land since 2008.2 Although Honey Nut Cheerios famous spokesbee, Buzz Bee, and his honey bee friends may not be in danger of extinction like some other pollinators, in the interest of protecting our food supply, Honey Nut Cheerios is committed to helping all pollinators thrive through the planting of these habitats.
“Pollinator habitats are one of the most effective solutions in ensuring bees get the daily nutrition they need,” said Dr. Marla Spivak, a world-renowned bee scholar at the University of Minnesota who has been collaborating with General Mills on this initiative. “Every day, 4,000 species of North American bees are traveling from flower to flower, shopping for the variety of good nutrition they need in order to thrive. My hope is this partnership between farmers, the Xerces Society and General Mills will not only beautify the North American countryside with vibrant wildflowers, but also help the bees we all rely on so much get back on their own six feet!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7803951-honey-nut-cheerios-pollinators/
This spring and summer, design lovers and prospective home buyers will have four opportunities to tour stunning modern Blu Homes properties and discover inspiration to bring their own “dream home” to life, thanks to the launch of the “Design Smart, Live Beautifully” Home Tour, presented by Real Simple and This Old House.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/70432512-blu-homes-design-smart-live-beautifully-tour-breezehouse-dream-home
While Thanksgiving represents a time of tradition and family, it can also spell S-T-R-E-S-S for those planning a big feast. From figuring out how long to cook the turkey to putting together the perfect table setting, getting it all right can be really hard! To help you celebrate and prepare for your Thanksgiving feast, entertaining expert and cookbook author, Brooke Parkhurst has some great ideas and tips for a trouble-free turkey day. That way, when guests arrive - everyone will be able to relax, gobble, and enjoy!
Some of Brooke’s tips include:
• THANKS-GRIA- A delicious glass or two of wine is welcomed at any holiday gathering! Even easier? Put it in a pitcher so everyone can serve themselves. Lightly chill red wine and add a few spices and seasonal fruit to make a soon-to-be favorite holiday libation-- Thanks-gria!
• FORGET ABOUT FLOWERS, BUT DON’T FORGET YOUR HOSTS- Unless you have your own garden, decorating with fresh flowers can cost more than your meal. Instead, create centerpieces from seasonal fruits and vegetables, fresh greenery and berries. After the party’s over, make a meal from your centerpiece! And don’t forget about gift baskets for the hosts.
• JUICY WHITE MEAT- Who needs to roast the whole turkey when you can just bake the best part? The turkey breasts and legs cook at very different rates, which means that one will not be properly cooked. Instead, focus on cooking the turkey breast perfectly, roasting it at just the right temperature and saving a lot of time in the process.
• FRESH & FAST- It’s chilly out which makes us gravitate towards creamy, cheesy, heavy dishes. Want a little balance? Make your favorite potato casserole but off-set it with a delicious & easy arugula-pomegranate salad or butternut squash and ricotta crostini. Fresh dishes are usually the fastest to prepare!
AARP Travel (http://travel.aarp.org), a valuable resource for America’s 76 million baby boomers who spend over $120 billion annually in leisure travel, today announced new research related to SOLO TRAVEL. Traveling solo has become a transformative way for people 45+ to get away and have the freedom to set their own schedules. Travel Channel host and AARP Travel Ambassador Samantha Brown and AARP Travel offer some valuable tips and even some discounts on solo vacations at www.aarp.org/solotravel.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/66070-aarp-new-travel-website/
Three of the Internet’s most beloved pets are teaming up to help the millions of cats and dogs in shelters and rescue groups across the country find loving homes. Fashion icon Toast Meets World, globally recognized pianist Keyboard Cat and life of the party Hamilton Pug are lending their star power to “Start A Story. Adopt,” a new public service advertising (PSA) campaign from The Shelter Pet Project, a collaborative effort between Maddie’s Fund®, The Humane Society of the United States and the Ad Council.
Toast Meets World, Keyboard Cat and Hamilton Pug receive millions of views, likes and shares on social media, but most people don’t know they were adopted. Created pro bono by J. Walter Thompson New York, these new PSAs share these pets’ unique stories, which all began in shelters and rescue groups, and highlight the special bonds between the pets and their families. Prospective owners are encouraged to visit TheShelterPetProject.org to learn more about the adoption process and search for adoptable pets at shelters and rescue groups near them. Adoption advocates are also encouraged to support the effort on social media by using the hashtag #StartAStoryAdopt to share stories of how their shelter pets changed their lives for the better and to encourage others to start their own stories by adopting an amazing shelter dog or cat today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747051-ad-council-shelter-pets-project/
The Breitling Jet Team, Breitling Wingwalkers and Yves “Jetman” Rossy are flying East for winter, to bring Breitling’s passions for aviation to new audiences in what is being collectively called “The Breitling Dragon Tour”.
All three teams are heading to Asia to participate in Airshow China 2012, held in Zhuhai, Guangdong province. Although the 1940’s Stearmans of the wingwalking team and Yves Rossy’s Jetwings can all be shipped there in containers, the Breitling Jet Team will have to get there with their own wings. Leaving from Dijon this Tuesday, they will fly through Eastern Europe, into Russia passing through Siberia, then on to Mongolia and down through China to reach their destination by mid-October.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56624-the-breitling-dragon-tour-2012
Drive away with coffee on top of the car? Walk into a screened door? Everyone has airhead moments! Today, Airheads candy is launching “The World Needs More Airheads” – the first-ever mass marketing campaign for the brand – highlighting and celebrating the real life mishaps that make us laugh. Airheads is extending the call to fans to share their own unpredictably awesome moments of pure airheadedness for the chance to be featured in future advertising.
To view Multimedia News Release go to http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign
Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena® uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena® identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena. See What’s Possible.™”
“Neutrogena® started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, President, Beauty Care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
The “Neutrogena. See What’s Possible™” campaign will debut with a commercial voiced by Brand Ambassador and creative consultant Kerry Washington which features real women following their passions. The empowering video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible. In addition, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in over 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770451-neutrogena-see-what-s-possible/
Zev is an elite hunter, fierce and lethal. But when Branislava wakens him in a warrior’s cave where he was put for his own protection, Zev feels a new awakening in more ways than he could have ever imagined. Vampires and rogue Lycans are not all Zev and Branaslava will have to fight if they are to survive. A mysterious evil lurks nearby. One that not even the Carpathians can see coming. One that may cost them all dearly. Find out more at http://www.ChristineFeehan.com. Paranormal Romance
C’est une nouvelle génération de Femmes. Des femmes qui se dépassent, courent plus vite, font ce kilomètre de plus pour être meilleures qu’elles ne l’ont jamais été. Elles investissent leurs parcs, leurs villes et célèbrent les sensations que le sport leur procure.
Cet été Nike a mis au défi plusieurs milliers de filles dans les plus grandes villes d’Europe et les a rassemblées lors de la course We Own The Night, une expérience de sport unique. Début 2014 les limites ont été repoussées et de nouveaux objectifs ont été atteints.
Pour visualiser le communiqué multimédia, rendez-vous sur : http://www.multivu.com/players/fr/72762552-nike-inspire-les-femmes-a-travers-europe/
