More than 40 million Americans are family caregivers, taking care of parents, spouses, partners, and other adult loved ones. To help caregivers get the support they need to take care of themselves and their loved ones, AARP and the Ad Council are continuing their successful Caregiver Assistance campaign with new PSAs, created pro bono by agency Spike DDB, designed to reach the underserved African-American caregiver population.
“Many people will spend more of their time and resources caring for their aging parents than they did raising their own children,” said AARP CEO Jo Ann Jenkins. “African-American caregivers are disproportionately affected as most are much younger than their white counterparts and often leave the workforce to provide care on a full-time basis. These new PSAs will help create greater awareness for caregivers who tackle tough issues every day, and provide information on the many resources that are available to help them meet their needs and those of their loved ones.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7980451-ad-council-aarp-caregiver-assistance-campaign/
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
As 2015 starts to wind down, Americans are already starting to make travel plans for 2016. But what are Americans–particularly Baby Boomers–looking for in their 2016 vacations?
A new survey released today from AARP Travel (http://travel.aarp.org), a valuable resource for America's 76 million Baby Boomers who spend over $120 billion annually in leisure travel, provides some great insight into how Americans want to get away in 2016, from desired destinations to lodging options to favorite trip planning tools.
“The vast majority of Baby Boomers are planning to drive, fly or set sail on leisure trips in 2016, with an average of 4 or 5 trips already in the works,” said Stephanie Miles, VP, Products & Platforms, AARP. “Boomers make up a large segment of the traveling public, and so it's particularly important for the travel industry to be aware of what Boomers are looking for in their vacations going into 2016. This new survey finds that their travel desires often differ greatly from younger travelers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7488431-aarp-travel/
November is National Family Caregivers Month and AARP is launching a national campaign to bring awareness to the important role that family caregivers play in the lives of their loved ones. AARP's Random Acts of Kindness for Caregivers contest will begin on October 15 with the goal of encouraging people to recognize and reward caregivers - many of whom spend 18 hours per week providing care like bathing, dressing, preparing meals, administering medications, driving to doctor visits or paying bills - in small but meaningful ways.
“Caregiving may be one of the greatest expressions of love and it's woven into the lives of one in six adults,” says AARP Family and Caregiving Expert Amy Goyer, author of the new book Juggling Life, Work and Caregiving. “A staggering 40 million family caregivers provide support for loved ones and, as a caregiver myself, I know that the smallest acts of kindness - like holding a door for someone pushing a wheelchair, surprising them with flowers, or even taking a caregiver's dog for a walk - can be memorable moments in the life of a caregiver.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
AARP Travel, a valuable resource for America's 76 million baby boomers who spend over $120 billion annually in leisure travel, today announced new insights into Multi-Generational family vacations (www.aarp.org/multigenvacation) - trips that include three generations or more, such as kids, parents, aunts/uncles and grandparents all traveling to one destination to vacation together.
The new research conducted by AARP Travel of people 45 and older offers valuable insights into multi-generational vacations including why families are going, where they're going, what they do on these family vacations, the challenges to plan them and why they create memories of a lifetime. AARP is also giving away a family vacation for six for an Alaskan cruise, Grand Canyon adventure, or Hawaiian getaway to one lucky sweepstakes winner. A daily prize drawing is also held and each day one winner will receive a gift card. Visit http://www.aarp.org/travelsweeps to participate in the sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488431-aarp-travel/
AARP Travel's (http://travel.aarp.org), newest research on Romantic Travel reveals that 85% of Americans 45-plus have not taken a romantic vacation in the past two years. Therefore, AARP Love and Relationships Ambassador Dr. Pepper Schwartz explains in a new video that couples should plan a romantic getaway in order to spend quality time and bolster their relationship.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/66070-aarp-new-travel-website/
AARP Travel (http://travel.aarp.org), a valuable resource for America’s 76 million baby boomers who spend over $120 billion annually in leisure travel, today announced new research related to SOLO TRAVEL. Traveling solo has become a transformative way for people 45+ to get away and have the freedom to set their own schedules. Travel Channel host and AARP Travel Ambassador Samantha Brown and AARP Travel offer some valuable tips and even some discounts on solo vacations at www.aarp.org/solotravel.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/66070-aarp-new-travel-website/
In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
Walgreens (NYSE:WAG)(Nasdaq:WAG) announces the launch of the 2014 Walgreens Way to Well Health Tour with AARP. For six years, Walgreens and AARP have conducted the community outreach program dedicated to providing free preventive and early detection health services to communities across the country. Now through December, Walgreens will use the tour to provide free health tests, assessments, education and consulting services with a renewed commitment to the everyday health of Americans nationwide.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7158751-walgreens-2014-way-to-well-health-tour-aarp
AARP Travel (travel.aarp.org/welcome), a new travel website launching today, offers a one-stop online experience that helps users take their travel ideas from dream to destination.
With personalized trip planning tools like Trip Finder and Map Explorer, website visitors can put together the type of trips they want, get travel tips from noted travel expert and AARP Travel Ambassador Samantha Brown and read hundreds of articles and information on enticing destinations near and far. AARP\'s free site is designed to help consumers get the most out of every trip.
To view Multimedia News Release, go to http://www.multivu.com/players/English/66070-aarp-new-travel-website/
According to a new AARP poll1, almost three out of ten people who are caring for a loved one say their life has changed since becoming a caregiver. More than one in five says their weight, exercise, or social life has suffered.
To illustrate the complexity and help the 42 million sons and daughters, friends and spouses caring for parents and loved ones see themselves as caregivers, AARP and the Ad Council are unveiling a new suite of Public Service Advertisements (PSAs) as part of their Caregiver Assistance campaign. The PSAs will be distributed today as part of National Family Caregivers Month (November) and direct caregivers to tools and resources to help cope with their daily responsibilities at aarp.org/caregiving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63968-ad-council-aarp-caregiver-assistance
