Marking winter solstice, the longest night of the year, SC Johnson relit its Frank Lloyd Wright-designed Research Tower, which will soon open for public tours for the first time in its history. The historic tower, open from 1950 to 1982, served as the creative inspiration and birthplace for the company’s leading brands and products including Raid®, Glade®, OFF!® and Pledge®.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64677-sc-johnson-illuminates-historic-frank-lloyd-wright-research-tower
Michelin today marked the opening of its newest plant in North America, which will produce the innovative MICHELIN® X® TWEEL® Airless Radial Tire™ for commercial applications.
An idea first conceived by Michelin research engineers in the United States, the TWEEL is a revolutionary non-pneumatic tire that changed the configuration of a conventional tire, bringing together the tire and the wheel assembly into one solid unit. The TWEEL comprises a rigid hub connected to a shear beam by means of flexible, deformable polyurethane spokes, all functioning as a single unit.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7381451-michelin-open-s-first-manufacturing-plant-tweel-airless-radial-tire/
For Tortoise, winter is good for one thing: a nice long nap. Can friends open his eyes to a season full of surprises? Every year, Tortoise hibernates through winter. He assumes he isn’t missing much. However, his friends are determined to prove otherwise! Will Tortoise sleep through another winter, or will his friends convince him to stay awake and experience the frosty fun? In the follow-up to her bestselling Too Many Carrots, Katy Hudson delivers a charming picture book, featuring the fun of winter and the heartwarming benefits of friendship. Find out more at http://www.capstonepub.com/consumer/products/loud-winter-s-nap-1/ Children’s book
On June 29, Kennedy Space Center Visitor Complex will open the doors to the world’s most comprehensive and interactive attraction devoted to NASA’s 30-year Space Shuttle Program –Space Shuttle Atlantis.(SM)
More than 40 NASA astronauts are expected to participate in the grand opening, many of whom will be making appearances and signing autographs throughout the Visitor Complex. The festivities also include more than 20 special NASA exhibits throughout the Visitor Complex.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61725-space-shuttle-atlantis-nasa-attraction-kennedy-space-center
Ana Schmidt has been announced as the winner of the 2018 Columbia Threadneedle Prize, Europe’s leading open competition for figurative and representational art, which is celebrating its 10th anniversary this year. Ana receives a cash prize of £20,000 and a solo exhibition for a wider body of work in the Threadneedle Space at Mall Galleries.
Ana Schmidt is a 'realist' painter based in Bilbao, where she works as an urban planning architect and figurative painter. Her work focuses on depictions of urban landscapes and how they appear in our everyday experience. Finding inspiration from her immediate surroundings, Ana is especially interested in painting the territorial changes brought on over the last decades by the process of urban transformation and sprawl.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8264051-winner-2018-columbia-threadneedle/
Volvo Cars, the premium car maker, and luxury hotel curator Tablet Hotels are launching a Get Away Lodge in Northern Sweden; a peaceful retreat for people wanting to reconnect with their passions in life.
Launched in conjunction with Volvo Cars’ all-weather premium estate, the V90 Cross Country, and part of a bigger campaign promoting work-life balance, the Swedish automaker has teamed up with Tablet Hotels, the original online hotel curator, to offer a one-of–a-kind experience in the snowy serenity of the Swedish mountains.
For an exclusive period of time, people can book the secluded Get Away Lodge, situated just outside the buzzing winter sports village of Åre in Jämtland County, Northern Sweden. The traditional-looking mountain lodge has been newly renovated and carefully furnished with a mix of Scandinavian design and mindfulness.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8034851-volvo-cars-tablet-hotels-get-away-lodge/
Children International, a U.S.-based humanitarian organization, has seen that comprehensive, targeted programs provided in a caring environment empower youth to escape the traps of poverty. The organization’s 2012 Youth Report explains how.
More than one-third of the world’s population, nearly 2.5 billion people, live on less than US $2 a day according to The World Bank. Employment can be life-changing for these people, but poverty is a hard trap to escape when it is all you know. Children International’s comprehensive youth programs provide young people with thoughtfully designed tools and experiences that can open doors to a life beyond poverty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57993-children-international-2012-youth-report-escape-poverty-find-employment
The everyday life we all lead is frenetic and overcome by millions of stimuli; there is never enough time or peace. Zazen Bear, a new Zen retail concept store at 497 Broome Street, wants to help New Yorkers find their moment of inner peace.
Through a carefully crafted collection of products that range from jewelry to home furnishing, Zazen Bear offers a unique retail experience that starts when entering the 2,400 sq. ft. store. Spread out on two floors, connected by an open staircase and a harmonious live-plant vertical garden, visitors are lead through the three interlocked circular rooms into a voyage of discovery and sensory exploration.
Inspired by the idea that everything and everybody is connected, each item is carefully crafted to evoke a sense of harmony, relaxation and tranquility when touched, worn or used to decorate the home. Incorporating precious materials like diamonds, sapphires, gold and silver the jewelry collection spans from the Connected Ring Series (starting at $213.00 to $354.00) designed to represent the connection of the mind and the universe where our inner self intersects with the world around us; the Zazen bear monogram earrings featuring the iconic bear that represents harmony and inner peace (starting at $118.00 to $306.00); the Posey Bracelets of Balance, Meditation and Calm designed as a reminder to seek these three elements in the day (starting at $815.00); the Inner Stellar necklace a reminder to embrace the constellation of stars that represents our dreams and aspirations (starting at $538.00 to $931.00).
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Celebrity Chef Robert Irvine, host of Food Network’s Restaurant: Impossible, announced today that he is teaming up with Tropicana Las Vegas to open his first signature restaurant on the Las Vegas Strip. At the press conference, the exterior of the Tropicana Las Vegas came to life, where a high-energy video showed the crowd what they can expect to see from the newest chef in town. In true Robert Irvine fashion, the celebrity chef made his entrance by rappelling 22 stories (220 feet) down the exterior of the Tropicana hotel to the assembled press below.
In introducing Chef Irvine, Bob Sheldon, President of Las Vegas Operations for Tropicana’s parent company, Penn National Gaming, said, “Chef Robert Irvine has tackled some of the toughest culinary challenges around the world, and we’re excited to have him take on Las Vegas, right here at the Tropicana. We are thrilled to be the Las Vegas home to such an acclaimed world-class chef. With his unparalleled passion, energy and culinary skills, he is the perfect addition to our family.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7838851-robert-irvine-tropicana-las-vegas/
On Saturday May 30th at the French Tennis Open, the Beijing Municipal Commission of Tourism Development unveiled its first tourism package, “Enjoy the China Open, Visit Beijing”, or how to combine sport and visits to the cultural sites of Beijing. This comprehensive package includes three days of guided visits to the city’s most beautiful tourist sites, as well as three days to experience the China Open, featuring the world’s top players. With a host of options, the package will meet the needs of sports fans and cultural travel enthusiasts alike.
This exclusive package comprises a joint offer by the Beijing Municipal Commission of Tourism Development and the China Open. It will include several visits to key tourist attractions in the city, such as Tiananmen Square, the Forbidden City and even the Great Wall of China. At the same time, travellers will also be able to take advantage of 3 days courtside, at the China Open, a WTA premier mandatory event and an ATP 500 event, which is the biggest international competition in Asia.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7535351-visit-beijing-tourism-china-open/
