DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.” The announcements were made at a press conference today in New York by Barry Meyer, Chairman & CEO, Warner Bros.; Jeff Robinov, President, Warner Bros. Pictures Group; and Diane Nelson, President, DC Entertainment.
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Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services firm, today announced the release of “The Challenger Sale: Taking Control of the Customer Conversation,” a new book that confirms companies are wasting precious time and money cultivating sales people who focus on building and maintaining relationships instead of teaching business insights—the number one attribute customers value in today’s complex selling environment. “The Challenger Sale” prescribes specific steps companies can take to develop a sales force of Challengers, which in a study of more than 6,000 sales reps, consistently outperformed other types of sales reps by nearly 15 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52980-corporate-executive-board-new-book-the-challenger-sale-dixon-adamson
This week, as a follow up to World Malaria Day, PSI Global Ambassador Mandy Moore and ABC News’ Be the Change: Save a Life are co-hosting an on-line essay contest, asking others to share stories of what inspires them to take action in global health. Selected essays will be highlighted on ABC News’ SaveOne.net and Moore’s personal blog.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47714/
This year’s St Petersburg International Economic Forum, will convene under the theme, 'Leadership that Works'. The Forum’s official programme will feature a range of sessions organized under four interrelated content pillars, and designed in various formats so as to stimulate interactivity and enrich participant experience. In addition to the traditional panel sessions and roundtables it will include a number of 'session series', industry breakfasts, business round tables, and plenary sessions with participation of global political and business leaders.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/st-petersburg-international-economic-forum/56554/
Subaru of America, Inc. walked a different path for the face-off at Cowboys Stadium, resulting in a 500% increase in planned social and viral engagement.
In conjunction with its sponsorship of Animal Planet’s “Puppy Bowl VII,” Subaru invited owners across the country to walk their dogs on game day. Supporters pledged to participate on Subaru.com and through the company’s Facebook page.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/subaru/47368/
Avon Products, Inc. today announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the revolutionary ANEW Platinum line. This new skincare line for women 60+ from Avon’s pioneering ANEW line was developed to recapture the appearance of youthful contours and will debut this fall through Avon Representatives.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42975/
In a nationwide effort to encourage all Americans to take steps to prepare for possible emergencies, the Federal Emergency Management Agency’s (FEMA) Ready Campaign and The Advertising Council have joined today with The Weather Channel® (TWC) to launch a new series of public service advertisements (PSAs). The PSAs are an extension of the national Ready PSA Campaign and will be distributed in advance of National Preparedness Month (NPM) in September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45754/
THINK: Flowers and fragrance—the ultimate Mother’s Day gift.
WHAT IT IS: A convenient, all-in-one gift kit for mom. This Mother’s Day, put your own personal touch on a classic gift with limited-edition Mother’s Day Fragrance Gift Kits. Each kit features a luxurious full-size fragrance, a $20 Saving Pass for 1800Flowers.com, a gift bag with tissue paper and a giftable pouch with a customizable “To-From” card. Priced at just $15.99, the affordable kits help you shower mom with flowers and fragrance with one easy purchase.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/coty/43854/
PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/puma/52133/
Close-Up TV News recognizes SB International for its commitment to providing quality products to the energy sector and its advocacy for the exploration of alternative fuels.
From the drills used to extract oil to the pipelines needed to transmit natural gas, steel remains one of the most vital resources for American and International industry. But while there are many domestic producers of steel, there still exists a gap between need and demand that can only be met through the import of steel products. Founded in 1981, SB International (http://www.sbisteel.com) specializes in importing steel and other steel products for distribution throughout North America.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sbintl/47530/
