As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a nationwide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk™ stout—and celebrates the lore of the brew that began when it was first bottled 17 years ago. The top user-generated story submission will earn the winner $5,000 cash plus $5,000 from New Holland Brewing Company to donate to one of several charities selected by the brewery.
Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are everyday stories of triumph, the goodness of humankind or someone who has made an impact on them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people who fall into the archetypes of Warrior, Huntress, Smith, Poet, Alchemist and Performer to inspire contest entrants. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8399851-new-holland-brewing-dragons-milk/
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting it. Stella Artois has again partnered with Water.org to drive awareness of the global water crisis, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.
The “Buy a Lady a Drink” campaign was first launched in 2015 to utilize Stella Artois’ global footprint to help positively impact this important issue. Last year the campaign focused on women’s long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Water.org Co-Founder Matt Damon. “Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7733451-stella-artois-partners-with-water-org/
As anticipation builds for the December release of Star Wars: The Force Awakens, the first new film in the Star Wars Saga in a decade, The Walt Disney Studios, Lucasfilm Ltd., and 20th Century Fox today announced the upcoming release of The Star Wars Digital Movie Collection. For the first time ever, all six epic films in the Saga, from The Phantom Menace to Return of the Jedi, will be available on Digital HD throughout the galaxy – or at least here on Earth – globally beginning Friday, April 10.
“Since the debut of the first film nearly 40 years ago, Star Wars has become a worldwide phenomenon with legions of fans from every generation,” said Alan Bergman, President, The Walt Disney Studios. “It’s only fitting that audiences enjoy this legendary Saga and its many fascinating behind-the-scenes stories on a wide variety of platforms, and we’re very excited to finally bring all six films to Digital HD for the first time.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7484751-star-wars-digital-collection-disney/
St. Jude Children’s Research Hospital, www.stjude.org, announced today the appointment of James R. Downing, M.D., as its new CEO, effective July 15, 2014. Downing most recently has served as the Deputy Director, Executive Vice President and Scientific Director of the hospital, which is leading the way the world understands, treats and defeats pediatric cancer and other catastrophic diseases. Downing’s primary focus immediately upon assuming the CEO office will be to oversee a new era of clinical, research and infrastructure expansion throughout the St. Jude global network. He succeeds Dr. William E. Evans, who is retiring from the position after 10 years and returning full time to his long-standing pharmacogenomics research program at St. Jude.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7256651-st-jude-children-s-research-hospital-new-era-of-expansion-and-growth/
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding children’s cancer research, is recognizing National Childhood Cancer Awareness Month with a number of activities planned throughout September. As the leading non-governmental funder of childhood cancer research grants, St. Baldrick’s is asking people to get involved by helping to raise awareness and funds for childhood cancer research.
“One in five kids with cancer will die in the first five years of diagnosis, and those that do survive face a lifetime of serious health issues caused by the toxicity of their cure,” said Kathleen Ruddy, CEO of St. Baldrick’s. “The American public wants kids with cancer to be a national health priority, but our leaders are leaving these kids behind with the lack of federal research funding. We are calling upon everyone to speak up about the need for increased childhood cancer research funding as well as to stand up in support of kids with cancer during this important month.”
Today, as part of the official kickoff for Childhood Cancer Awareness Month, St. Baldrick’s will ring the opening bell at the NASDAQ Stock Market. St. Baldrick’s board members will be joined by researchers, as well as children and families directly affected by childhood cancer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610751-st-baldricks-childhood-cancer-awareness-month/
Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur.
“St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry’s most prestigious awards,” said Facundo L. Bacardi, Chairman of Bacardi Limited.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59742-bacardi-st-germain-elderflower-liqueur-bartender-rob-cooper
Martin Amado is a TV personality, interior decorator, lifestyle expert, and contributing writer on the subject of home décor. For over ten years, he’s been the host/designer on the home makeover segment, Room for Improvement, seen on WSVN 7 News, a FOX affiliate station in Miami, FL. In addition to his work in the general market as a host/designer for HGTV (Home & Garden Network) on shows such as Small Space, Big Style and Decorating Cents, Martin has been featured on numerous Spanish-language media platforms airing nationally in the United States and throughout Latin America. He is currently a home décor contributor to Un Nuevo Día, Telemundo’s national morning program. Prior to that, he was the lead designer on Decorando Contigo airing for five seasons on Galavisión. His decorating segments have been featured on FOXLife on programs such as Tu Vida Más Simple and Hogar Express. He was chosen by Moen, the #1 faucet brand in the United States, to be their Home Décor & DIY Expert for three consecutive years on their SaturDIY: Moen Makeover webisode series for the general market. Most recently, he can be seen co-hosting on ION Television and on HuffPost Voces.Com as their DIY expert on the Baño Chic and Hogar Chic webisode series. Martin has shared his decorating and lifestyle tips in the pages of Vista Magazine, People En Español, Latina Magazine, TV y Novelas, HuffPost Voces and Qué Rica Vida. His experience also includes being an On-Air Guest Expert for the HGTV Home brand on the Home Shopping Network. He draws on his keen eye for design, experience as a visual merchandiser, and savvy shopping skills to help homeowners realize that a beautifully-decorated space can be within their reach. Martin works exclusively with clients through his home styling company, The WOW Factor!, Inc., where he specializes in one-day makeovers and working with a minimal budget to achieve the decorator look for less! Please visit www.martinamado.com for additional information and press including features inside People En Español and other publications. You may follow him on Twitter @martinamadotv, join his Facebook fan page: Martin Amado: Home Décor & Lifestyle Expert, subscribe to his YouTube channel: Martin Amado and follow him on Instagram: @martinamadotv for more decorating tips and ideas.
Is your yard helping or hurting you in getting top dollar for your house this home buying season? According to TruGreen’s new Lawn Lifestyles National Survey of America*, the majority of homeowners (79 percent) reported “having a healthy, green lawn contributes to the overall value of a home”; and homeowners (56 percent) said “when buying a home, a good lawn would warrant a higher price.” In fact, more than half of Americans surveyed (53 percent) said “the quality of the homeowner’s lawn can tell you a lot about the quality of the home overall.” TruGreen, a subsidiary of The ServiceMaster Company, is celebrating 40 years as the nation’s largest professional lawn care service provider.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60798-trugreen-lawn-lifestyles-national-survey-spring-webisodes-jason-cameron
http://www.slam-n-ropes.com - Immortal Martial Arts Inc. was the original manufacturer and distributor of the Battling Ropes® brand. After six years of supplying heavy training ropes for John Brookfield Immortal decided to launch their own new and improved patent pending brand of heavy training ropes called Slam N ropes®. All of our ropes are made of commercial quality materials specifically designed for rope waves, slams and undulation exercises.
SLAM N ROPES® BRAND THE NEED FOR A BETTER ROPE: After much trial and error and product re-design and many thousands of dollars later, we came up with the best commercial quality and most functional design of heavy training ropes in the industry. We are convinced about the quality, durability and unique design of our products compared to what's currently available that we have filed a full utility patent for our designs with the US Patent & Trademark office. In addition in 2012 Immortal received a registered trade mark certification by the USPTO for Slam N Ropes®.
The Golden Gate Bridge opened in San Francisco. Comedian Bill Cosby was born. And in 1937, SPAM® products were introduced as a meal staple into American cupboards. To help celebrate 75 years of the SPAM® brand, the makers of SPAM® products are launching its first ever spokescharacter, Sir Can A-Lot™ –– a two and a half inch tall embodiment of the brand essence ready to begin a crusade to rescue the world from routine meals.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54920-spam-celebrates-75-years-sir-can-a-lot-spokescharacter-hormel-foods
New York City looks a little greener these days thanks in part to biodiesel. This renewable, soy-based fuel powers Big Apple vehicles, furnaces and generators year-round and can be found throughout the city from Central Park to John F. Kennedy Airport.
The New York Parks Department uses a B20 blend of biodiesel when fueling diesel vehicles and generators, as well as replacing the oil heat for warming their buildings. The department has used strictly B20 in these applications for nearly two and a half years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53949-united-soybean-board-soy-oil-bioheat-biodiesel-fuel-power-in-nyc