The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
Robert Johnson Project
From: Open Air Festival Loreley 28.8.1982
Rockpalast Open Air Concert at the Loreley.
1982 - Burdon, Gallagher and Lindley - Rockpalast open air festival
Bootleg CD of the Jam Session: Chameleon Records France
Over 1500 guests attended the Burberry Prorsum 2012 Womenswear show in London’s Hyde Park earlier today including Rosie Huntington-Whiteley, Eddie Redmayne, Will.I.Am, Clemence Posey, Kate Bosworth, Alexa Chung, Jeremy Irvine, Amir Khan, Denise Lewis, Samantha Cameron, Anna Wintour, Mario Testino, Harold Tillman, Michael Polish, Alexandra Roach, Greg James, One Night Only, The Foals, The Feeling, Rae Morris, Charlie Fink, Sam Beeton, Misty Miller, Will Young, Rob Pryor, Girls Generation, Ebru Salli, Sonam Kapoor, Jolin Tsai, Giorgia Surina, Gabriella Wilde, Alison Mosshart, Jade Williams, Jacquetta Wheeler, Laura Bailey, Donna Air, Leigh Lezark, Vanessa Raw and Vivian Hsu.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53767-burberry
To celebrate the 14th Annual Bubble Wrap® Appreciation Day, Sealed Air Corporation has announced that Eric Buss and his ‘Bubble Wrap Bike’ video have been voted by Bubble Wrap® fans as the first-ever inductee into the official Bubble Wrap® Appreciation Day Hall of Fame located on BubbleWrapFun.com.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65391-sealed-air-annual-bubble-wrap-appreciation-day-hall-of-fame-induction
Are you ready for your close-up? Dove® is giving one real woman the ultimate close-up experience – a chance to show off her skin in a TV spot that will air during the season finale of ABC’s “Dancing with the Stars.” The Dove® Close-Up Challenge is a once-in-a-lifetime opportunity for a real woman to get a taste of what celebrities experience on the show. It celebrates the launch of Dove® VisibleCare™, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Actress and former “Dancing with the Stars” contestant Jennie Garth will announce the contest in a Dove®-sponsored TV spot airing during the Oscars telecast, LIVE Sunday, Feb. 27 (8:00 p.m. ET) on the ABC Television Network.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/48610/
The Breva Génie 02 Air combines the stunning sophistication of a beautifully crafted mechanical timepiece with the practicality of a high-performance altimeter. Whether your passion is paragliding, flying, skydiving, mountain climbing, skiing, or simply enjoying the fresh air and stunning views that high altitudes offer, the Génie 02 Air is the perfect companion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65030-breva-genie-02-air-spread-your-wings-and-soar
Traveling these days can be complicated with all the rules, restrictions, additional fees, and shrinking leg room – but it doesn’t have to be. Amtrak revealed today an exciting new campaign, dubbed “Break the Travel Quo,” that goes head-to-head against some of the most prevalent pain points of modern day travel and reminds consumers that riding with Amtrak is a far easier, more comfortable and convenient way to travel.
“Break the Travel Quo” takes a lighthearted approach to push against the realities of air and car travel that have become par for the course, juxtaposing commonplace scenarios against the comfort and convenience of Amtrak. Not only does Amtrak boast one of the most generous baggage policies in the travel industry – allowing passengers to bring up to four pieces of luggage for free – but the rail company also offers free Wi-Fi, the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample leg room, and no middle seat.
To view the multimedia release go to:
https://www.multivu.com/players/English/8176651-amtrak-break-the-travel-quo-campaign/
Moët Hennessy, Official Partner, reaffirms its support for Solar Impulse and its pursuit of the first round-the-world flight powered only by solar energy.
"Celebrating Sustainability"
Its support of Solar Impulse as an Official Partner shows Moët Hennessy's taste for pushing the envelope and conquering new territories, as well as recognizing the role of excellence and innovation as two key drivers of progress worldwide.
Growth in the Moët Hennessy group and its 22 prestigious brands has been powered by their pioneering spirit and the conquest of new territories. The first consignment of champagne was dispatched to Russia in 1780 by Veuve Clicquot. Hennessy began exporting cognac to the United States in 1787, two years before the French Revolution, followed by China in 1859. Today, Moët Hennessy exports 95% of its production and is the world's leading producer and exporter of luxury wines and spirits.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7813551-moet-hennessy-solar-impulse/
Today, hotels.com® launched an exciting, “extreme” campaign centered on the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 worldwide hotels. To promote the idea that you can easily and quickly book a hotel room from almost anywhere, even at the very last minute, hotels.com has teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it is to book a room while ‘on the fly’.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52014-hotels-com-launches-integrated-marketing-campaign-mobile-booking-app
BLACK+DECKER announces two new high-voltage, cordless stick vacuums – the 36V MAX* and 24V MAX* Lithium Stick Vacuums with ORA™ Technology. ORA, or Optimized Runtime & Airflow Technology, provides fade-free power and no loss of suction†. The 2-n-1 design allows each vac to function as an upright stick vacuum as well as a detachable hand vacuum, offering versatility and convenience for the homeowner.
With streamlined designs and the latest vacuum technology, the output of each new vac is maximized for serious power. The hand vac is the central component in each vacuum. It achieves 40 Air Watts max of power and incorporates a 12 Air-Cyclone System. These features capitalize on the power potential of the unit by helping to prevent material from clogging the unit and letting air flow freely through the cyclones, helping to maintain high performance throughout the cleaning task.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253252-black-and-decker-2-n-1-stick-vac/
No visit to the Black Forest is complete without a stop at the Cuckoo's Nest, located by the car park at the Vogtsbauernhof farmhouse open-air museum in Gutach.
We offer curiosa, giftware and unique memorabilia to mark your visit to one of the world's most beautiful regions, as well as yummy, healthy fresh food, most of which is prepared from scratch with local products chosen to support the region's farmers.
https://www.cuckoosnest.eu/
Golden Girl Betty White proves age is just
a number as she gives us the old school version of Air New Zealand's
in-flight safety. Watch and be in to win a trip for 2 to either sunny
Palm Springs USA or spectacular Hanmer Springs in New Zealand. http://www.airnewzealand.com/safetyoldschool/ You
and a friend could enjoy Air New Zealand's ageless comfort as you fly
to either Palm Springs or Queenstown for 7 nights of rest and play
including planned activities and a rental car. Click the web address
above to enter.
