The Swiss watch world is about to be joined by an exciting new addition with a venerable name. Czapek, a watch brand that achieved considerable success in the nineteenth century, has been revived and is launching with a distinctive timepiece and an innovative sharing strategy to attract watch lovers.
Czapek & Cie was re-established by three entrepreneurs with a passion for fine watches and outstanding mechanics. The original founder, François Czapek was a Czech-born, Polish watchmaker, who arrived in Geneva, Switzerland, in 1832. In 1839 he founded Patek, Czapek & Cie with fellow pole Antoni Patek. For six years they produced exceptional watches.
At the end of their partnership, in 1845, he founded Czapek & Cie and became Purveyor to the French Emperor Napoleon the Third. At its height, the company had boutiques in Geneva, Warsaw and Paris, Place Vendôme.
“Czapek deserves to be revived, he was one of the great watchmakers of the nineteenth century, who brilliantly combined precision mechanics with extremely refined aesthetics”, says Xavier de Roquemaurel, spokesman for the team. Czapek’s timepieces, which are still coveted at auctions, reveal a quest for beauty through a poetic display of time.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7684451-czapek-cie-19th-century-swiss-watch/
Launched at the Basel Fair 2014, BOLT-68 shortly became the major collection of BOMBERG with its patented bayonet system that turns your exclusive timepiece into a masculine pocket watch.
Object of desire, the BOLT-68 collection will further produce unconventional and audacious designs for new products launched in 2015.
To view the Multimedia News Release: http://www.multivu.com/players/English/7499751-bolt-68-2015-novelties/
TAG Heuer, the Swiss avant-garde watchmaker, known worldwide for its high precision watches and chronographs, celebrated the last race of the Grand Prix season in Abu Dhabi in style when Mclaren Mercedes Formula One superstar and TAG Heuer brand ambassador Jenson Button showcased an exhilarating show with two Gyrfalcons from Abu Dhabi Falconers’ Club. The celebration also witnessed the star driver launch the brand’s latest innovative timepieces.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7382551-TAG-Heuer-Jenson-Button/
A glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.
The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59044-tag-heuer-cameron-diaz-leonard-dicaprio-hurricane-sandy-relief-effort
Longines, the Swiss watchmaker, was the Official Watch and Timekeeper of the 138th annual Kentucky Derby at Churchill Downs. As the Official Timekeeper of the Derby, Longines had a strong presence at Churchill Downs and other Derby affiliated events.
Chronograph watches from the new Longines Saint-Imier Collection, named after the company’s birthplace, were ceremoniously awarded to I’ll Have Another’s winning owner J. Paul Reddam, trainer Doug O’Neill, and jockey Mario Gutierrez by Jennifer Judkins, U.S. Brand President for Longines, and Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines at the exclusive Winner’s Party on Saturday, May 5th to celebrate the “timely” victory of 2:01:83 by the triumphant thoroughbred.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55858-longines-official-watch-timekeeper-of-kentucky-derby
Luxury Swiss watchmaker RAYMOND WEIL is pleased to announce that internationally renowned musical genius Dizzee Rascal selected the exceptional NABUCCO CUORE CALDO to wear in his latest blockbuster music video 'DIRTEE DISCO'.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/raymondweil/42429/
