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Call it a revealing look at underwear: Janie Bryant, the costume designer for the AMC TV hit series “Mad Men,” has partnered with Maidenform Brands, Inc. to help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style. In her role as Maidenform’s Wardrobe Expert, Ms. Bryant who won an Emmy® for her work on HBO’s “Deadwood” western themed series and is now a multiple Emmy® nominee for her work on “Mad Men,” will join Maidenform in helping educate consumers by offering flattering fit and styling tips as well as share her expertise in dressing an array of body types, a skill honed while working on the set.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maidenform/45488/
Janie Bryant, Maidenform Wardrobe Expert and “Mad Men” Costume Designer, knows that all looks start with the most important element: foundations. In Bryant’s book The Fashion File, launching November 1, she shows women how to be their own leading ladies, highlighting foundations in the chapter titled “Defining your Silhouette.” On Thursday, November 4, Bryant is teaming up with ELLE Magazine, Maidenform and JCPenney at Manhattan Mall in New York City from 12-2PM. Bryant will be sharing tips on how to accentuate your assets with bras and shapewear from Maidenform® and Flexees® in the intimate apparel department.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maidenform/46734/
SPANX®, the brand known for making women’s butts look better on red carpets and in offices around the world, leveled the playing field with the launch of SPANX for Men. The perfect gift for the dad who has everything - except maybe a flat stomach - the Cotton Compression Undershirt eliminates beer bellies and love handles while offering lumbar support. Due to the sellout success of the cotton shaping tees, Spanx launched Zoned Performance Undershirts that target the abs and torso with compression zones and Cotton Comfort Underwear featuring the perfect pouch with a horizontal fly for easy access and added support.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/spanx/49826/
According to the new Schick Xtreme3 “Refresh Your Scents” survey, two-thirds of men (70 percent) feel it is hard to get going in the morning, with 43 percent indicating they don\'t wake up with a feeling that they are ready for the day ahead. The makers of Schick Xtreme3 hope their latest innovation will help men address this challenge by providing a dose of morning refreshment that leaves them ready to take on the day.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/schickmens/50729/
Discovery Communications today announced the premiere programming slate for Velocity, set to debut October 4 at 7:00 PM (ET). An all-HD network targeting upscale men, Velocity will be available in more than 40 million homes at the channel location currently occupied by the HD Theater cable network. Velocity’s lineup for fourth quarter 2011 features an all-new primetime schedule and more than 140 original premiere hours overall; representing the best of the travel, leisure, automotive, adventure and sports genres.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52197-discovery-communications-q4-2011-velocity-programming-slate-for-men
Right now, more than 136,000 Americans are sporting and supporting moustaches for Movember, the global men’s health charity that raises awareness and funds to change the face of men’s health (moustache is the preferred spelling by Movember and its partners). While the moustache is a powerful conversation starter that Movember participants are proud to wear, grooming and styling the Mo (moustache) is often a new-found challenge. According to Wahl, a leading manufacturer of men’s facial hair trimmers and shavers, many men don’t have experience growing or grooming a moustache. For insight, Wahl and Movember turned to Milwaukee Brewers ace closer, John Axford, known for his ninth inning magic as much as his signature Fu Manchu.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53346-wahl-movember-moustache-grooming-tips-from-john-axford-for-men-s-health
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
Broadway’s biggest stars helped to support Men's Wearhouse’s fifth annual National Suit Drive during the 66th Annual Tony Awards Backstage Creations Celebrity Retreat. Tyler Perry, Amanda Seyfried, Jesse Tyler Ferguson, and John Larroquette were among the stars who personally styled professional suits to inspire looks to be donated to National Suit Drive. Their generosity will help men in need transition back into the workforce in each celebrity’s hometown.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56320-mens-wearhouse-national-suit-drive/
