In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
With the critical success and recognition of I Am Shelby Lynne, she was awarded the Best New Artist GRAMMY® in 2000 – after nearly 13 years in the business. Love, Shelby was released in 2001, followed by a pair of intimate, self-produced albums – Identity Crisis (2003) and Suit Yourself (2005). She made her acting debut in 2005, playing Johnny Cash's mother in the Fox Searchlight motion picture Walk the Line. Just a Little Lovin’, her critically acclaimed tribute to Dusty Springfield, was released in 2008.
Never one to go with the crowd, Shelby continues to stand apart from the mainstream music world. She recently founded her own label, EVERSO RECORDS. Lynne’s Tears, Lies, And Alibis, EVERSO’s first release, debuted at No. 16 on Billboard’s Top Independent Albums chart in April of 2010. A Top 10 hit at Americana radio, it was hailed by Newsday as “her strongest album in a decade,” a sentiment echoed by numerous critics. She followed Tears, Lies, And Alibis with her first-ever holiday collection, Merry Christmas, released in the fall of 2010.
Revelation Road – Shelby’s most personal record yet – will be released on October 18, 2011. She wrote, recorded and produced the album, which leads off with the title track and first single, “Revelation Road,” a stirring reflection on reckoning and redemption. Lynne will be touring North American this fall.
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Knoodle, the enterprise social learning company, today announces a newly expanded set of capabilities that give companies more ways than ever to deploy collaborative learning and continuous knowledge sharing programs leveraging the Google Apps ecosystem.
Along with basic integrated user management and single sign-on through Google Apps, Knoodle provides additional built-in functionality for:
1. Importing presentations, images, audio and video from Google Docs and YouTube into Knoodle, providing direct access to content stored on Google and more seamless ways to build learning modules and courses on Knoodle.
2. Direct, one-click publishing of Knoodle presentations to Google Docs and YouTube, extending the reach to share Knoodle presentations privately throughout the organization or publicly across the world.
3. Access via the Chrome Web Store, providing additional reach and availability, as well as full native Chrome and Google Cloud Print support.
4. True end-to-end mobile learning capabilities with full functionality on Google Chromebooks and Android enabled devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55732-knoodle-fully-integrated-cloud-based-social-learning-platform
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
If sustainability is a journey, Frei Brothers Reserve has covered quite a bit of ground over the past year, expanding its sustainability focus from what’s in the bottle to the bottle itself. New earth-friendly packaging is showing up in stores now, just as the winery releases its first-ever “Earth Day Report.” The report shares how far Frei Brothers has come — and how far it wants to go — in its pursuit of “preserving natural resources without compromising the integrity of the wine.”
The line-up of eco-upgrades for the brand includes bottles that use less glass, corks that use more of the tree, and capsules and labels that create less waste.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55463-frei-brothers-reserve-sustainable-packaging-earth-day-activities
Coral City – an imaginative new casual title for Android, sets out to captivate the hearts of gamers around the world with lively characters, innovative gameplay, social features and colorful humor for all ages.
Coral City plunges gamers into the vast ocean waters to discover a world unlike they’ve ever seen before. The city-building game lets players dive deep underwater to the bottom of the sea to build their own oceanic city.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53803-lonelysock
Today, the all-new MICHELIN® Defender™ tire, the greatest standard passenger car tire the company has ever made, hits the North American market, just in time for spring driving season. Offering a 90,000 mile warranty, increased safety and greater levels of fuel-efficiency than the previous generation, the MICHELIN® Defender™ tire marks a significant breakthrough for the standard passenger car tire segment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55497-michelin-north-america-launches-the-defender-tire-90000-miles-saves-fuel
Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
