Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
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Dale Earnhardt Jr.’s popular No. 88 Chevrolet went “dark” today thanks to fans of The Dark Knight Rises and Mountain Dew® (DEW). Following a week and a half of voting at DEWCrew.com, Earnhardt revealed which “Dark Knight”-inspired paint scheme will be featured on the hood of his No. 88 Chevrolet in Michigan next month. In addition to the Bat Shield on the hood, the redesign features Batman and Bane, Gotham City’s newest villain, on either side of the car. The unveiling continues to drive anticipation for Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before the film’s opening day, July 20.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56313-mtn-dew-dale-earnhardt-jr-no-88-the-dark-knight-rises-paint-scheme
Making the second stop on its 2012 Sightseeing City Tour, Transitions Optical, the Official Sponsor of Sightseeing, together with its partners Essilor and First Eye Care, unveils the Top 10 Sights to See in Dallas, and brings an exciting, interactive experience area aimed at educating consumers about the role of proper eye care and eyewear in seeing all of the ‘sights’ around you – whether on vacation or in your own backyard – to Taste Addison, taking place May 18 – 20.
National travel expert/bestselling author and “Official Sightseer” Marybeth Bond – who is also known as “The Gutsy Traveler” and has been to more than 90 countries – will be visiting the Top 10 Sights to See, sharing how healthy vision has impacted her own travels.
“Having damaged my eyesight when I traveled around the world at age 29 without wearing proper UV-protective eyewear, I know first-hand how important it is to take care of your eyes, so you can truly experience all the sights when you are on the road and in your everyday life,” said Marybeth Bond.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54873-transitions-optical-dallas-sightseeing-top-ten-sights-to-see
Living Proof, founded by bio-medical scientists with the sole mission to engineer solutions to the world’s toughest beauty problems, has created a breakthrough solution for dry, damaged hair – Restore. To prove that you can undo the damage and transform your hair in just 14 days with Restore, Living Proof is kicking off a campaign asking women to embark on a 14-Day “Restore the Love” Challenge on Facebook with a chance to win a Canyon Ranch Vacation.
To begin their campaign to restore as many women’s hair as possible, Living Proof brought a “Restore the Love” Bus to New York City this past weekend (May 18 – 20) to encourage women to get on board the Restore 14-Day Challenge. This one-of-a-kind experience featured hair consultations with celebrity hair stylist and Living Proof Creative Director Tim Rogers, founding hair stylist Mitch De Rosa, and Living Proof’s elite group of scientists. Throughout the weekend, women were encouraged to restore the love for their hair and prove that they can undo the damage and transform hair in just two weeks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56350-living-proof-restore-the-love-challenge
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Sydney Fialkow, 10, and her mother Stacy, 41, of Atlanta were named the grand prize winners of the Ben’s Beginners™ Cooking Contest. The playful nationwide competition, sponsored by the UNCLE BEN’S® Brand, the number-one selling brand of rice in the United States, was designed to empower and encourage parents to connect with their kids one meal at a time.
Sydney Fialkow was selected from a field of more than 700 contestants (ages 5-12) who videotaped themselves preparing a kid-friendly rice dish and discussing the experience of cooking with their parents. The contestants were narrowed to four finalists, from which the Fialkows were selected as the grand prize winners. The Fialkow family has won a $20,000 cash prize and a $50,000 cafeteria makeover for The Epstein School, located in Sandy Springs, Ga., where Sydney attends as a fourth grade student.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55947-uncle-ben-s-awards-cash-prize-in-ben-s-beginners-cooking-contest
Pitbull, Cristian Castro, Samo, Natti Natasha, Loalwa Braz y Akon se han unido al grupo de estrellas que brillarán en los prestigiosos Premios Billboard de la Música Latina Presentados por State Farm este jueves 26 de abril a las 7ET/6CT, con un show que incluirá 14 actuaciones musicales de más de 20 artistas en el escenario. Marc Anthony recibirá el Premio Billboard Salón de la Fama, y Aylín Mujica y Daniel Sarcos serán los conductores de esta gran noche que se transmitirá en vivo por Telemundo desde el BankUnited Center de la Universidad de Miami, en la Florida. La lista completa de finalistas, además del contenido exclusivo sobre el evento de este año, se puede encontrar en www.telemundo.com. Siga este evento repleto de estrellas en: Twitter.com/LatinBillboards y Facebook.com/PremiosBillboardTelemundo.
Para más, va a http://www.multivu.com/mnr/55922-telemundo-los-premios-billboard-de-la-musica-latina-2012
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As one of Hollywood’s in-demand actresses, Anna Faris travels the globe shooting films, attending premieres and walking the red carpet. Whether she’s in her trailer prepping for a role or enjoying a spare moment at home, Anna maintains healthy, natural glow with help from the Jergens® Skincare experts. Providing natural-looking color and broad-spectrum UVA/UVB protection, the new Jergens® Natural Glow & Protect Daily Moisturizer with SPF 20 helps keeps Anna safe from the sun. Now the star is giving fans a glimpse of where her busy life takes her, sharing everywhere she “glows” through a digital photo book exclusively on Jergens®.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55365-jergens-natural-glow-and-protect-daily-moisturizer-spf-20-anna-faris
Bobby Hurley, former All-American guard at Duke and current assistant coach of the University of Rhode Island men’s basketball team, and Travis Ford, two-time SEC tournament MVP at Kentucky and current Oklahoma State University head coach, traded in their playbooks for chore lists at the “LG Home Court Challenge” during the NCAA® Final Four® weekend.
LG Electronics USA, an official Corporate Partner of the NCAA, hosted the competition and donated a total of $20,000 in the participating coaches’ names to Coaches vs. Cancer® and the MD Anderson Children’s Cancer Hospital.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54895-ncaa-coaches-face-off-lg-home-court-challenge-men-s-final-four-weekend
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