On Thursday night, Feb. 26, at midnight, the Las Vegas Strip welcomed its newest outdoor entertainment spectacle: the Swarovski Midnight Celebration at Grand Bazaar Shops. Created for Swarovski’s custom pavilion and six-story-tall Starburst, the Swarovski Midnight Celebration was designed to be the centerpiece of the new Grand Bazaar Shops, providing a unique retail and entertainment experience.
The Swarovski Midnight Celebration is a dazzling three-minute-long light-and-sound show designed to mark the dawn of a new day. The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year. The production incorporates the Swarovski Starburst—a one-of-a-kind, 14-foot-diameter structure composed of 911 custom-cut Swarovski crystal spheres—as well as a large video screen embedded into the multi-faceted façade of the Swarovski pavilion. Evocative scenes from exotic bazaars, together with the Starburst’s more than 1,800 points of LED light, are choreographed to a dramatic original score featuring enchanting beats of world music.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7437751-swarovski-midnight-celebration/
Clayton Homes, one of America's largest builders and retailers of manufactured and modular homes, today announced its Shut the Front Door promotion, an event for potential homebuyers looking to get the most from their tax return this year.
From Jan. 1 through March 31, Clayton is offering its popular The Breeze II model at the discounted price of $69,995*. This special price will be available at most retailers. At just over 2,000 square feet, with four bedrooms and two bathrooms, The Breeze II is a spacious home with modern, beautiful features. Homebuyers can also select the optional Energy Smart Home upgrade package, allowing its owners to save money on their monthly utilities.
To view the multimedia release go to:
http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
At a time when healthy New Year’s resolutions are starting to fade, Primrose Schools, a high-quality early education and care provider with more than 290 schools coast-to-coast, is helping parents and children get excited about healthy living through its Healthy Bodies program. All Primrose schools across the country are focused on helping families live healthier, active lives in 2015 and beyond by incorporating fun activities into the classroom and providing resources for parents to use at home.
“At Primrose, we know the habits children develop early on shape their lifestyles into adulthood,” says Jo Kirchner, president and CEO of Primrose Schools. “It’s important for care providers and parents to work together, especially during the crucial first five years of a child’s life, to foster habits, values and behaviors that will lead to healthy choices later in life. Active Minds, Healthy Bodies and Happy Hearts® has been a part of our DNA at Primrose since our inception and our programs continue to evolve with ever-changing technology so that we can better partner with and equip parents to foster healthy living too.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7437951-primrose-schools-healthy-bodies/
An estimated 15 million babies around the world are born premature each year and more than one million of them do not survive their early birth. Although the United States has seen sustained improvement in its preterm birth rate, it has one of the highest rates of preterm birth of any industrialized country.
Next month, organizations and individuals around the globe will observe Prematurity Awareness Month and World Prematurity Day. World-famous photographer Anne Geddes, and international superstars Thalia and Hilary Duff, will join other celebrity parents to spread the word that premature birth is a very serious health problem for babies worldwide.
To view the Multimedia News Release, go http://www.multivu.com/players/English/65164-march-of-dimes-march-for-babies-2014/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Originating from four continents and symbolizing with their success stories the very sense of entrepreneurship, the “Entrepreneurs for the World 2012” Awardees were revealed yesterday at the World Entrepreneurship Forum’s prestigious annual gala ceremony.
One of the leading bodies of its kind, the World Entrepreneurship Forum aims to foster sustainable development which combines both social justice and economic growth. This year’s event attracted over 200 participants from 59 countries – business and social entrepreneurs as well as policy makers, experts and academics.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56636-world-entrepreneurship-forum
2014 will mark the fifth consecutive year of restaurant industry sales growth despite a continued challenging economic landscape, according to the National Restaurant Association’s 2014 Restaurant Industry Forecast released today. Industry sales are projected to exceed $683 billion in 2014, up 3.6 percent from 2013’s sales volume of $659.3 billion.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64829-national-restaurant-association-5th-consecutive-year-industry-sales-growth
The glitz. The glamour. The camera-stealing, Jennifer Lawrence red carpet antics. For any movie buff, this is the most exciting time of the year. Celebrities come out in droves looking their best on the red carpet. Movies from every genre vie for the most celebrated award in entertainment. The host brings out their very best jokes and presentations to make sure even the surliest audience member is enjoying themselves – whether they are at the show in person or watching from home.
For chef and entertaining expert Maureen Petrosky, this is also the best time to throw a party! With such a fun, yet glamorous feel, the awards show provides hosts with the perfect theme.
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
The JNA Awards continues to inspire the trust and confidence of the industry as it welcomes back Rio Tinto Diamonds and Chow Tai Fook as Headline Partners for the fourth consecutive year.
Diarough Group, Israel Diamond Institute Group of Companies (IDI) and Guangdong Land Holdings Limited (GDLAND) have also renewed their sponsorship of the Awards. IDI has been championing the JNA Awards since its launch, while Diarough and GDLAND have come on board as Honoured Partners starting from its 2014 edition.
The JNA Awards honours companies and individuals that have demonstrated excellence and made positive contributions to their businesses and communities, with a focus on achievements made in Asia. Nominees are selected through an independent, transparent and rigorous judging process. The programme culminates with a gala dinner and awards ceremony held on the sidelines of the world’s No. 1 fine jewellery B2B show, the September Hong Kong Jewellery & Gem Fair.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7339151-jna-awards-2014-winners-announced/
Armando Christian Perez, also known as global music superstar Pitbull will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game on FOX against the Philadelphia Eagles on Thanksgiving Day, Nov. 27, kicking off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 18th year the Dallas Cowboys have partnered with The Salvation Army to launch the campaign, which raises millions of dollars throughout the holiday season. Donations help provide meals and shelter for families, Christmas toys for millions of children, in addition to numerous other social services programs year-round such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7346051-pitbull-to-kick-off-salvation-army-red-kettle-campaign-with-halftime-performance-during-dallas-cowboys-thanksgiving-day-game/
As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
