This fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create GUESS Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five unique looks using GUESS’ Fall 2013 collection. Each girl was shot in street-style photos in Manhattan’s picturesque Soho neighborhood or breathtaking Venice Beach, California. The GUESS Denim Diaries campaign launches on August 12, 2013, where fans can shop the blogger’s looks or enter to win the Denim Diaries sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62871-guess-denim-diaries-fashion-bloggers-photos-videos-styling-tips-fall-2013
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Magic Wonderland, a 3D animation movie that is the result of three years of effort by Zoland Animation, will be released in cinemas across mainland China on 30 May. As the first movie released by Zoland Animation, Magic Wonderland is expected to quickly become a hit leading up to and on the upcoming Children’s Day due to its fantasy, story of mother-daughter love, aesthetic and exquisite Chinese elements, Asian-style animation characters as well as uncanny magic effects and grand war scenes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7232651-zoland-animation-3d-movie-magic-wonderland-china-may-30
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
Clayton, one of America’s largest home builders, is creating opportunities for homebuyers of the Baby Boomer generation seeking modern, energy efficient housing without sacrificing affordability.
In January 2018, according to the U.S. Census Bureau, the average price of a new single-family, site-built home with land in America was $382,700 – up 6.5 percent from January 2017. As the cost of housing rises year over year, families all over the country face a limited supply of affordable options.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246151-clayton-homes-boomers-affordable-manufactured-solutions/
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Clayton, one of the largest home builders in the nation, is pleased to announce the release of its newest television advertising campaign which takes aim at showcasing the modern prefab home and educating the public about the benefits of off-site construction. With the average price of a new site-built home with land in 2018 nearing $400,000 according to the U.S. Census Bureau, prefab homes offer an attainable solution starting under $200,000 in most markets plus cost of land.
To view the multimedia release go to:
https://www.multivu.com/players/English/8481351-clayton-homes-prefabulous-campaign/
Haggar Clothing Co., the Official Jacket Provider of the Pro Football Hall of Fame and the Naismith Memorial Basketball Hall of Fame, will create a new Hall of Fame this year to recognize and celebrate America’s greatest dads.
Starting today, football legend and Hall of Famer Emmitt Smith, whose own father demonstrated the importance of family by putting aside his football dreams and turning down a scholarship to care for his family, will lead the national call for nominations to the inaugural class of the Haggar Hall of Fame Dads.
“While being in the Pro Football Hall of Fame and wearing the Gold Jacket is one of my proudest achievements, being a dad to my five kids exceeds that by a mile,” said Smith. “My dad sacrificed so much to give me this life, and he’s the reason I have the Gold Jacket – and it’s why I’m honored to join Haggar in recognizing the great dads and father figures across the nation with a Hall of Fame of their own.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8266151-haggar-hall-of-fame-dad-nominations/
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
In an unprecedented first, Karl Lagerfeld will premiere his new ready-to-wear and accessories collection for children and babies on Melijoe.com. On November 9th, Melijoe.com is proud to propose the Karl Lagerfeld Kids collection and to offer customers the chance to pre-order pieces from the spring-summer 2016 debut collection.
A new family of mini-Karls has arrived! The iconic profiles of the designer and his feline muse, Choupette, crop up here and there in embroideries and prints, spicing up a collection that, in true Lagerfeld style, is both witty and chic. For older children, there are T-shirts and sweatshirts in every color, jeans, skirts, ties and, of course, the indispensible crisp white shirt and black blazer. Layettes rock like never before, from bonnets and bibs to booties, tiny blouses and mini-blazers. When it comes to accessories, the collection brims with adorable details, from cat ears and whiskers to trompe l’oeil collars and ties, fingerless gloves, rock star sunglasses, caps, ballerina flats, headbands and miniature handbags.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679251-karl-lagerfeld-kids-pre-order-melijoe/
Who says you can’t have it all? The Broan InVent™ Series ventilation fans have a brand new look with the same superior performance. The revolutionary airtightness and easy installation the InVent Series is known for, is now available in over nine decorative designs. For the first time, homeowners don’t have to compromise between aesthetic and performance.
As the industry leader in residential ventilation, Broan-NuTone has a long history of developing products that provide superior indoor air quality. It is this reputation and commitment to innovation and quality that led Broan to enhance the revolutionary and easy to install InVent Series.
To view the multimedia release go to:
http://www.multivu.com/players/English/7951551-broan-nutone-invent-series/
could you be the next marc jacobs beauty social media sensation? #castmemarc is back and this time it’s all about beauty. post a video on instagram telling marc what inspires you in beauty and fashion, and why he should pick you. make sure to tag @marcbeauty #castmemarc in order to be considered.
this isn’t about airbrushed perfection – marc has always been known to find beauty in authenticity and imperfection.
To view the multimedia release go to:
http://www.multivu.com/players/English/7994351-marc-jacobs-beauty-castmemarc-casting-call/
