Mit alternativen Antrieben erweitert Volkswagen, der größte europäische Automobilhersteller, konsequent sein Modellportfolio und zeigt auf der Tokyo Motor Show, der wichtigsten asiatischen Automobilmesse, die Studie twin up! - eine Plug-In-Hybrid-Version des erfolgreichen Cityspezialisten up!. Teile des Antriebssystems - Dieselmotor, e-Maschine und Doppelkupplungsgetriebe (DSG) - teilt sich der Viersitzer mit dem sparsamsten Auto der Welt, dem XL1. Vorn im twin up! befindet sich die Antriebseinheit mit einer Systemleistung von 55 kW. Sie besteht aus einem 0.8-Liter-TDI (35 kW), der e-Maschine (35 kW), einem 7-Gang-DSG und der Leistungselektronik.
Today, Ricola, one of the most innovative manufacturers of herb cough drops in the world, announced that it has partnered with multi-award-winning, platinum selling recording artist Pentatonix to help ensure they are always prepared to put their best voice forward.
Known for their breathtaking harmonies, unique arrangements and remarkable vocal percussion, the members of Pentatonix push their voices and throats to the max every day.
“We connect with our fans through our natural voices,” says the group. “That’s why we always have Ricola herb drops around to stay in pitch perfect shape on and off the stage.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7882251-ricola-pentatonix-partnership/
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Today leading window manufacturer The VELUX Group and the social business Little Sun announce a partnership with the NGO Plan International to distribute a new solar lamp – the Natural Light solar lamp – in three African countries: Zimbabwe, Zambia and Senegal. The partnership with Plan International will deliver sustainable solar-powered light to people living off-grid in areas without electricity, through a program that involves and empowers local communities.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7519251-velux-plan-partners-solar-africa/
Deng Bin is one of China’s few practitioners of Jin Shan, or Kintsugi in Japanese. It’s the art of fixing broken pottery with lacquer resin dusted or mixed with powdered gold, silver, or platinum.
“The demand from a specific customer group is strong,” Says Deng. “They used to send the broken wares to Japan for repairing, which is rather time consuming and costly. So they were very happy when they found someone in China can do the job.”
People don’t want to throw away the broken wares for many reasons. They might feel attached to them after using them for a long time. Another reason could be that the wares carry some special meaning. Something perhaps passed down from the father or the grandmother. They become reminders of the older generation who’ve passed away.
“Chinese people usually dislike broken things which they regard as useless and of no value,” says Deng. “However when it has been properly restored, the once broken object is reborn and its life is prolonged. That is then considered an immense gift.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7706951-bon-cloud-jin-shan-pottery-repair/
Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca.
“Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”
“The Estée Edit is a win for both Estée Lauder and the Sephora client. We anticipate that The Estée Edit’s mix of covetable trend-based makeup, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,” said Artemis Patrick, senior vice president of merchandising, Sephora.
The Estée Edit is inspired by Estée’s famous quote, “Beauty is an Attitude,” and features 82 products – 72 makeup, 10 skincare – that offer instantly, visibly gorgeous skin and covetable color. The packaging features signature elements originally created by Estée herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.
To view the multimedia release go to:
http://www.multivu.com/players/English/7783751-the-estee-edit-by-estee-lauder/
As another school year ends, American parents once again face the challenge of making sure their kids get enough daily physical activity to keep them occupied throughout the summer. Based on the results of a recent national survey of parents with children ages 3-17, that may be easier said than done.
While the U.S. Centers for Disease Control and Prevention recommends that kids have at least 60 minutes of daily physical activity, the Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group (NYSE: DPS), revealed that only one out of three children participates in daily active play.
There also appears to be a significant drop in daily active play when most children head off to kindergarten. Half of 4-year-olds get active daily playtime, compared to 31 percent of 5-year-olds.
To view the multimedia release go to:
http://www.multivu.com/players/English/7816051-dr-pepper-snapple-lets-play/
The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
Approximately one year after leading roof window manufacturer VELUX Group joined forces with social business Little Sun and NGO Plan International, launching a design competition to bring clean, sustainable light to Africa, the first solar lamps have now arrived on African soil.
The VELUX Natural Light International Design Competition received 172 proposals from 65 countries. A high-level jury of experts in the fields of architecture, art and design subsequently selected the winning design, by Mariana Arando and Luca Fondello of the University of Buenos Aires, Argentina. Their solar lamp design was inspired by the way light can bring people together.
The VELUX Group has so far produced and donated 14,500 of the solar-powered lamps, and 150 local sales agents are now being trained in how to sell the lamps in off-grid communities in Senegal, Zimbabwe and Zambia. The training combines workshops, roleplay, demonstrations, and group work.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7724551-velux-natural-light-solar-lamps-in-africa/
