The Goodyear Tire & Rubber Company today announced NASCAR star Dale Earnhardt Jr., 26-time NASCAR winner, will be the featured expert who chooses Goodyear tires on and off the track in a series of broadcast, digital and print ads.
“We’ve already had a relationship due to the confidence that I have in Goodyear tires on the track with the 88 car and on the street with my own personal car,” said Earnhardt Jr. “There’s a huge trust factor that we’ve had for a really long time, so this feels like a continuation of something that has been going on for a while.”
Earnhardt Jr., NASCAR’s most popular driver 13 years running and one of America’s favorite athletes, has accomplished his significant racing achievements on Goodyear tires including his first NASCAR Sprint Cup victory in 2000 and Daytona 500 victories in 2004 and 2014.
To view the multimedia release go to:
http://www.multivu.com/players/English/74044510-goodyear-dale-earnhardt-jr/
Mazda announced the addition of Liam Dwyer as a full-time racer in the 2015 Continental Tire SportsCar Challenge. Dwyer stunned the racing world in 2014 when he teamed up with Tom Long to co-drive their Freedom Autosport Mazda MX-5 to the win in the Lime Rock Park Continental Tire ST race on Memorial Day weekend. The win was a made-for-Hollywood storyline as Dwyer was competing in only his second professional race, and he was doing it with an artificial leg, having been injured while serving as a U.S. Marine Staff Sergeant in Afghanistan just three years previously.
For 2015, Dwyer will be paired up with Andrew Carbonell for the entire ten-race season beginning January 23rd at Daytona International Speedway. Carbonell scored two wins with Freedom Autosport and Mazda in 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7200253-mazda-motorsports-liam-dwyer/
Daytona Mane is a young rapper who hails from Calgary, Alberta. Daytona was born in 1993 and was raised in the Strathcona neighbourhood, like most other rap gods he started his vibes in high school with a crew called BANKMOBMUSICGROUP (BMMG):
It was not long before Daytona got his calling and decided to pursue his dream as a rapper producing his first original hit single called “Doin’ my Thang” of which a video was created to accompany the track.
Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
A Southern culinary staple is teaming up with the track Too Tough to Tame. Bojangles’ today announced its title sponsorship of South Carolina’s only NASCAR Sprint Cup Series race, the Bojangles’ Southern 500 at Darlington Raceway. The race will start at 7 p.m. on Saturday, May 12, in its traditional spot on Mother’s Day weekend.
Hungry race fans can also look forward to enjoying Bojangles’ at the track! The sponsorship agreement allows Bojangles’ to serve its delicious Chicken Supremes™, Cajun Filet Sandwich, Seasoned Fries™ and Legendary Iced Tea® at Darlington Raceway. This Bojangles’ menu will also be served at four other tracks owned and operated by International Speedway Corp.: Daytona International Speedway, Talladega Motor Speedway, Martinsville Raceway and Richmond International Raceway.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55182-bojangles-title-sponsorship-bojangles-southern-500-at-darlington-raceway
As February Daytona Speedweeks marks the “official” beginning of the 2012 NASCAR season, The Goodyear Tire & Rubber Company also celebrates being chosen as the exclusive tire supplier to the top three NASCAR racing series through 2017 while also reaching the 58th year of uninterrupted commitment to the sport, making it one of the longest-running supply program participants in sport history.
As the official tire supplier to the NASCAR Sprint Cup, Nationwide and Camping World Truck Series, Goodyear sets out in 2012 on a ‘More Driven’ mission to continue to build on the Company’s more than 100-year racing history by learning, driving innovation and enhancing performance and quality in the sport…and beyond.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54402-goodyear-five-year-exclusive-official-tire-supplier-2012-nascar-season
If everything Goodyear learns making tires for NASCAR inspires what it rolls into tires for everyday drivers, Daytona International Speedway may have been its biggest classroom.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/goodyear/48530/
If everything Goodyear learns making tires for NASCAR inspires what it rolls into tires for everyday drivers, Daytona International Speedway may have been its biggest classroom.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/goodyear/48530/
Goodyear, tires, NASCAR, Daytona, test, repaved, surface, consumer, MultiVu 48530
Hollywood, sports and music stars brought the public along for the ride as they raced 6,000 miles in four days to find the millions of people who may be at risk for Chronic Obstructive Pulmonary Disease (COPD), which kills one person every four minutes. Through Twitter, Facebook, Flickr and YouTube, tens of thousands of people followed the celebrities as they traveled to 14 cities to screen thousands of people for this relatively unknown top cause of death.
To view Multimedia News Release go to, http://multivu.prnewswire.com/mnr/drive4copd/41919/
