Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
In celebrating its 150th anniversary year, Bacardi Limited highlights its long-standing legacy of philanthropy and community involvement with special focus on employees giving back through volunteerism. Through its “Spirit for Life, Caring Together” program, Bacardi celebrates its year-round corporate responsibility (CR) activities and declares the month of May for employees to work together on community projects around the world including home building and meal distribution for needy families; fundraisers for educational, arts and cultural programs; clothing and blood drives; young adult mentorship programs; park and community center clean-ups; recycling programs; bat conservation efforts; among others.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53407-bacardi-150-anniversary-celebrates-corporate-social-responsibility-enviro
TASER International (Nasdaq: TASR), the global leader in connected law enforcement technologies, announced today that it is launching a new program to equip every police officer in America with a body camera and changing its name to Axon (Nasdaq: AAXN). It will also provide supporting hardware, software, data storage, training, and support to police departments free of cost for one year.
“We are going 'all-in' to empower police officers to more safely and effectively do their jobs and drive important social change by making body cameras available to every officer in America,” said Rick Smith, Founder and CEO of Axon. “We believe these cameras are more than just tools to protect communities and the officers who serve them. They also hold the potential to change police work as we know it, by seamlessly collecting an impartial record and reducing the need for endless paperwork. That's why we're giving this opportunity to every single police officer in America.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8012851-taser-rebrand-axon-free-body-cameras/
Opening today, AVATAR fans in Taiwan will be the first to experience the new, interactive exhibition, AVATAR: Discover Pandora, inspired by James Cameron’s blockbuster film. Together with Lightstorm Entertainment and Twentieth Century Fox Location Based Entertainment, GES partnered with Beast Kingdom Co., Ltd. to bring AVATAR: Discover Pandora to Taiwan for its global premiere at Shin Kong Mitsukoshi, Xinyi Place A11 6F, Xinyi Theatre in Taipei for a three-month showcase.
“The premiere of the exhibition marks the culmination of more than two years of work to bring James Cameron’s vision of Pandora to audiences around the world and we are thrilled to make Taiwan the first stop of the exhibition’s five-year global tour,” said Eddie Newquist, chief creative officer and EVP at GES. “GES is proud to lead the creative efforts of the artists, engineers, designers and craftsmen who infused the entire exhibition with the artistry, innovation and quality of James Cameron’s AVATAR.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7893651-ges-avatar-discover-pandora-exhibition-taiwan/
http://www.1autotransport.com has been in the auto transport business for over ten years. We have the knowledge and the expertise to ship you car wherever you need it to be for the lowest rates possible. Whatever make or model your vehicle is, 1 Auto Transport will work with you to arrange for the most suitable auto transport possible in the industry. We will assist you in making you decision based upon our years of service. Our utmost goal is our client’s satisfaction. We make sure that our customers are happy every step of the way. We specialize in open and enclosed vehicle transporting. We have great relationships with many affiliates and truckers across the country, making shipping your car across the country a simple and easy process. Whether you are choosing to use an auto transport due to your extended vacation, a corporate relocation or a military transfer etc. your ultimate satisfaction is our guarantee. Make sure you choose http://www.1autotransport.com
It’s time to Rock the Red Kettle this holiday season with the fourth annual free concert hosted by The Salvation Army and produced by Ned Specktor of Specktor Media. Music veteran Kelly Rowland will kick off the concert at Universal CityWalk’s “5 Towers” concert venue in Los Angeles by celebrating the work of The Salvation Army before turning over the mic to hot new artists Bean, Coco Jones and headliner Austin Mahone. The free concert will take place on December 7 at 5 p.m. PST and be streamed live on the Salvation Army Tumblr page.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64056-salvation-army-rock-the-red-kettle-austin-coco
The American Transaction Processors Coalition (ATPC) formally launched today with a panel discussion in front of 400 industry employees, chamber of commerce executives, university leadership and elected officials from Congress, the Georgia General Assembly and local governments across metro Atlanta.
More than 40,000 employees work directly for 70-plus Georgia-based transaction processing companies within an area known as Transaction Alley. These companies generated more than $30 billion last year, far exceeding other well-known Georgia industries like life sciences at $17 billion or film at $3 billion. Transaction Alley revenues equal that of the entire U.S. movie industry, and is dominated by Atlanta, just as Los Angeles dominates films.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7081851-american-transaction-processors-coalition-launches-georgia-town-hall
I managed to complete one more song and video in record time. This is the kind of music that I wanted to eventually upload. What is a shame is the fact that I have a vast amount of songs, mostly incomplete that sound just as good as this one and could be completed as fast as I have been doing but I've got enough material to last me 5 life times and as quickly as I work on one, 5 more ideas pop in my head. I must have some kind of song writing disorder
NEW YORK, NY (February 27, 2018) –– Kahlúa, the number one coffee liqueur in the U.S. and hero ingredient in your favorite cult cocktails, brings consumers the next iteration of a classic with the launch of the Kahlúa Espresso Style Martini ready-to-drink (RTD) cocktail. Kahlúa Espresso Style Martini RTD is a twist on the classic Kahlúa cocktail made with coffee…and in a can. It’s the perfect blend of Kahlúa, coffee and Vodka, complete with the signature creamy foam reminiscent of a just-made Espresso Martini cocktail.
How does it work? The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened to form the distinctive creamy foam of the classic cocktail. To serve, pour into a glass and enjoy immediately (with a friend, of course). To help illustrate for consumers at-home, Kahlúa tapped in to the trend of ASMR (autonomous sensory meridian response) to create the Kahlúa ASMR-tini depicting the pop and foam intensity of the product.
To view the multimedia release go to:
https://www.multivu.com/players/English/8504351-kahlua-rtd-espresso-style-martini/
New Orleans artist Aron Belka is partnering with Kilimanjaro Education Foundation (KEF). Belka's original oil on canvas painting S3031273E is an abstract translation of a satellite image of Mt. Kilimanjaro. Depicted in yellows and oranges, the painting of Africas most iconic image embodies the artists feeling of hope for the region. Limited edition archival prints of the painting, each signed and numbered by the artist, will be available for sale. Proceeds will benefit KEF for the development of school buildings in Tanzania.
For more information, go to http://multivu.prnewswire.com/player/40925-artist-partners-with-kilimanjaro-charity/
Kiehl’s Since 1851, the New York-based purveyor of fine quality skin and hair care, continues its enduring support of HIV/AIDS charities with its seventh annual Kiehl’s LifeRide for amfAR, an 11-day charity motorcycle ride.
On August 3rd, LifeRide commenced with contemporary artist José Parlá, in partnership with RxArt, with an unveiling of original work by Parlá at Incarnation Children’s Center (ICC). ICC is New York City’s only skilled nursing facility providing specialized care for youth living with HIV/AIDS.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896051-kiehls-liferide-amfar/
