The Mexico Tourism Board (MTB) reported that its 2017 Meetings and Events program has led to significant growth in the industry sector, showing a 6.7% increase from January to October, when compared to the same period in 2016. Mexico has taken a leadership position as a destination for meetings and events with the relaunch of its strategic partnership program with meetings industry organizations and initiatives that aim to elevate its ICCA ranking, as well as to increase the economic impact of the meetings and conventions industry in the Mexican economy, which currently accounts for US$25 billion. The International Congress and Convention Association (ICCA) ranks Mexico as 3rd in Latin America, 5th in the Americas, and 21st globally for meeting and incentive travel.
“The meetings and convention industry is a crucial part of our growth plan focused on elevating the average expenditure of travelers,” said Hector Flores, CEO of the Mexico Tourism Board. “We are continuing to invest in building Mexico’s profile for business events and are working closely with industry leaders around the world to bring more corporate and association events to Mexico while introducing them to destinations beyond our traditional sun and beach offerings.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8242051-mexico-tourism-meetings-events/
Anvil Knitwear, a leading manufacturer of sustainable apparel, premiered a digital short at Farm Aid 25: Growing Hope for America Concert at Miller Park in Milwaukee on October 2, as part of its sponsorship of the event. The thought provoking video educates consumers about the impact of pesticide use on the environment and farmers and encourages consumers to support organic farmers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anvilknitwear/46479/
More than 500,000 Americans lost their lives in World War I and World War II defending democracy on soil and water far from the United States. The sacrifice of these men and women will be honored this Memorial Day weekend by the American Battle Monuments Commission (ABMC) with ceremonies at America’s military cemeteries overseas, where more than 200,000 of these individuals are buried and memorialized.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7062152-abmc-honors-americans-buried-overseas-wwi-wwii-memorial-day-2014
For decades, students with full-time jobs, families at home or several years between credit hours were considered outliers, or “non-traditional students.” Today, however, they constitute nearly 75 percent of America’s undergraduate student body, according to the National Center for Education Statistics. This “New Majority” consists of working adults who are managing the demands of school, work and family life, and are looking at higher education with a different set of expectations and priorities.
At schools like DeVry University, the New Majority students are finding the flexibility they need. Whether they’re looking for flexible course schedules, stackable certification programs or the ability to mix and match different modes of immersive learning, these students turn to DeVry University for degree programs and skill sets that can be immediately applied in the workplace.
To view the multimedia release go to:
http://www.multivu.com/players/English/7693951-devry-degree-programs-for-new-majority/
Thirty-six warriors coping with service-connected injuries will join Wounded Warrior Project® (WWP) on a monumental cross-country journey to raise awareness for veteran issues, tomorrow. Soldier Ride Across America – beginning at One World Trade in New York City and ending at Ocean Beach, California – commemorates the 15-year anniversary of Chris Carney’s historic coast-to-coast cycling venture in support of wounded warrior, which spurred the creation of the WWP Soldier Ride® program.
After the first ride, several combat warriors who returned from Operation Enduring Freedom with visible and invisible injuries joined Chris for another cross-country ride. This second trek across the nation united wounded warriors and helped them redefine personal strengths and rekindle the battle buddy mentality so crucial in military service. Despite many obstacles, the group of warriors refused to give up – using the experience as a catalyst to show the public and themselves that with support and motivation, anything is possible.
To view the multimedia release go to:
https://www.multivu.com/players/English/8350131-soldier-ride-across-america-wounded-warrior-project/
Maytag brand’s new “What’s Inside Matters” campaign goes beyond their familiar product story to explore the more human side of dependability. And as part of that exploration, the brand is launching Faces of Dependability, a multi-media effort that will promote their ongoing relationship with the Boys & Girls Clubs of America (BGCA) as well as start a conversation about the quality they value most - dependability.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maytag/49883/
Today, appliance manufacturer Maytag® launched an integrated marketing campaign introducing the new face of the brand, the Maytag Man. A transformation of the widely known and iconic Maytag Repairman, the Maytag Man now has a brand new role as the machine. He will greet America as a Maytag® appliance, the human embodiment of the brand’s core values of reliability, durability and power.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64894-maytag-transforms-brand-icon-maytag-man-debuts-maytag-manthem
The immense value of strong and diverse partnerships that yield benefits for forests, communities and markets across North America and around the world was evident throughout the 2010 Sustainable Forestry Initiative® (SFI®) Annual Conference this week.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sfiprogram/46334/
Brace yourself for a mealtime you won’t forget! Dogs across America are licking their chops over the Mix Mania campaign from Mars Petcare, which encourages dog owners to MIX IN wet food with dry kibble and LOOK OUT for a full-on freak out from their furry friends. Actress, musician and animal lover, Kristin Chenoweth, has joined the Mix Mania madness, lending her voice to hilarious videos showing frenzied freak outs and mealtime craziness.
Consumers can join the fun by visiting MixMania.dog where they’ll find lip-smackingly delicious recipes, PAWsome content and a unique remix station where they can share their dog’s freak out video and have it remixed with a hysterical voiceover from Kristin Chenoweth.
The campaign highlights freak outs at their best with serious slobber and overjoyed pooches captured in slow motion videos. The long form video shares a taste of the mania, and a series of short form videos with outrageous voiceovers from Chenoweth leaves consumers begging for more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7829651-mars-petcare-mix-mania/
Book marketing, book trailers and author etiquette by Sheila Clover English Barbara Vey covers time management for authors, branding, what to do or not do at conventions and many other pieces of wisdom for authors new and experienced. Sheila is the owner of the trademarked term, book trailer, and has worked with over 200 clients from Christine Feehan to James Rollins and from publishers to publicists. Barbara Vey of Publishers Weekly blog Beyond her Blog was named industry professional of the year by Romance Writers of America. Shared insights, behind the scenes, great tips all in a nutshell. non-fiction/marketing
A healthy dose of competition helped the Porter family, members of the Boys & Girls Club of Portage County, Stevens Point, WI, win the second annual Triple Play Fit Family Challenge. This year’s Challenge helped five families from across the country incorporate principles of the Boys & Girls Clubs of America’s (BGCA) Triple Play program into their lives over a period of six weeks. Mario Lopez, BGCA alum and host of the nationally syndicated daily show EXTRA, crowned the Porter family as the winners based on their ability to increase their physical activity, make healthier nutrition choices and spend more quality time together.
To view Multimedis\a News Release, go to http://www.multivu.com/mnr/53294-boys-girls-clubs-of-america-bgca-mario-lopez-fit-family-challenge
