Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, launched its ‘(RED) Is The New Black’ campaign on 1 February, which promises to be a vibrant celebration of all things coloured red for the month of February. Chic Outlet Shopping® has partnered with (RED) with the goal of raising €100,000 towards the fight to help deliver an AIDS FREE GENERATION by 2015. Founded by Bono and Bobby Shriver, (RED) partners with the world’s most iconic brands and organisations to bring millions of people into the global fight against AIDS.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58688-chic-outlet-shopping-red-is-the-new-black-campaign
Will Cheetos shaped like a Flamin’ Hot Croissant or a Cheesy Pineapple become the next famous piece of Cheetos art this summer? Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is again asking America what they see in their Cheetos to find the most sought-after Cheetos works of art for the official Cheetos Museum, www.CheetosMuseum.com.
To officially kick off the hunt for the next priceless Cheetos shape, Cheetos and Ripley’s Believe It or Not! have teamed up to bring Chester’s exclusive exhibit to life in an unbelievable, must-see-it-to-believe-it way. Cheetos fans will hunt for hidden shapes in a completely immersive exhibit made with more than 128,900 Cheetos, and experience endless halls of one-of-a-kind Cheetos shapes in a mirror-lined infinity room at the Times Square (42nd Street between 7th and 8th Avenues) Ripley’s Believe it or Not!
To view the multimedia release go to:
https://www.multivu.com/players/English/8117651-cheetos-museum-unique-shapes-contest/
Americans love their sports, but not all sports get the love and attention they deserve. That’s why USA Curling and Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division and makers of new, limited-edition Cheetos Winter White Cheddar Curls, are teaming up to dance - and curl - their way into America’s hearts.
Cheetos tapped musical sensation Todrick Hall and pro football friends Vernon Davis and LaDainian Tomlinson to create a new dance move, “The Curl.” The dance is designed to win support for the unsung heroes of the sheet (that’s the ice for curling newbies) leading up to USA Curling’s big competition this February. The music video, “Teach Me How to Curl,” is available now on Todrick’s and Cheetos’ social channels.
To view the multimedia release go to:
https://www.multivu.com/players/English/8248751-cheetos-curling-todrick-hall-vernon-davis-ladainian-tomlinson/
Lithium Technologies today announced the winners of the fifth annual Lithium Digital Customer Excellence Awards, affectionately known as the Lithys. This year’s awards set a new record for submissions with 66 entries from 17 countries across four continents and representing 47 brands. The 2015 Lithys also had a big impact on Lithium’s own community, generating more than 21,000 page views and 9,000 visits—and adding 4,000 community members during the voting period. Winners were determined by community votes, outside judges Nate Elliott from Forrester Research and Jim Storer of The Community Roundtable, and Lithium executives.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7522751-lithy-2015-winners/
CEB (NYSE: CEB), a best practice insight and technology company, today announced the launch of CEB Precise Fit. This new high-volume recruiting solution combines a candidate-friendly mobile experience with industry-leading predictive analytics to deliver more than 20 percent improvement on applicant quality. CEB Precise Fit is the only assessment solution that was built expressly for the mobile platform and that offers the candidate real-time feedback during the process, helping them determine whether the job is a good fit. This results in a more positive brand experience for the candidate and a more qualified, higher-performing applicant for the employer.
The traditional hiring process is cumbersome for all involved. Recruiters have to sort through three times the applications they did just a few years ago and it takes them 26 days longer to make a hire than it did in 2010. Despite this, there’s been no real improvement in quality of hire. Candidates have their own challenges with the process – putting forth all of their effort upfront with limited knowledge of the day-to-day requirements of the position; not hearing back from an employer after submitting an application – which results in a negative recruitment experience. These experiences cost brands more than just great talent; they can directly impact the bottom line since one-in-five candidates who report a negative recruiting experience stop using or purchasing products from that brand.
To view the multimedia release go to:
http://www.multivu.com/players/English/7427253-ceb-precise-fit/
Cars.com, a leading resource for buying and selling a car, kicks off its 2011 advertising campaign with two brand new commercials airing in Super Bowl XLV. This is the site’s fourth consecutive year advertising in the Big Game, delivering its message of “confidence” alongside some of the most recognizable brands in the country.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cars/48389/
GAC Motor, China’s fastest-growing automaker, has wowed the Fortune Global Forum 2017 (“the Forum”) as the official service car provider with 380 cars including the GA8 sedan, the GS8 SUV and the GM8 MPV. The vehicles have provided safe and reliable service for leaders of the 152 Fortune 500 companies who attended, in addition to more than 1,100 distinguished guests from around the world. During the Forum, 40 CEOs from Fortune 500 companies including McKinsey & Company, Aisin Seiki (China) Investment Co., Ltd. and iFLYTEK Co., Ltd visited GAC Motor’s factory in Panyu, Guangzhou to get a glimpse of China’s advanced smart manufacturing capability.
“We are proud to have had the chance to display our advanced smart manufacturing capabilities to some of the world’s top corporate leaders,” said Yu Jun, president of GAC Motor. “Being chosen as the official service car provider for the Forum is a recognition of GAC Motor’s accomplishments in openness and innovation; it further enhances our brand’s international influence. After years of development, the Chinese automotive industry is now capable of creating top auto brands, and we hope to build GAC Motor into a world-class Chinese brand.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8241551-gac-motor-fortune-global-forum/
Callaway Golf Company (NYSE: ELY) today announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a Creative Director for the Callaway portfolio of Brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand. The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/40584/
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Selecting the perfect luxe holiday gift for loved ones can sometimes be challenging. This season, Robb Report Editor in Chief, Brett Anderson, suggests looking to brands that have helped shape the trajectory of luxury – those that have withstood the test of time, yet continue to remain both modern and relevant to today’s discerning consumer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7945751-hennessy-x-o-holiday-list/
Moët Hennessy, Official Partner, reaffirms its support for Solar Impulse and its pursuit of the first round-the-world flight powered only by solar energy.
"Celebrating Sustainability"
Its support of Solar Impulse as an Official Partner shows Moët Hennessy's taste for pushing the envelope and conquering new territories, as well as recognizing the role of excellence and innovation as two key drivers of progress worldwide.
Growth in the Moët Hennessy group and its 22 prestigious brands has been powered by their pioneering spirit and the conquest of new territories. The first consignment of champagne was dispatched to Russia in 1780 by Veuve Clicquot. Hennessy began exporting cognac to the United States in 1787, two years before the French Revolution, followed by China in 1859. Today, Moët Hennessy exports 95% of its production and is the world's leading producer and exporter of luxury wines and spirits.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7813551-moet-hennessy-solar-impulse/
