Bluefin Labs (www.bluefinlabs.com) unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time. The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bluefinlabs/48357/
Blue Plate® Mayonnaise, one of the country’s oldest and most beloved condiment brands, is shaking up the mayonnaise aisle with the industry’s first mayonnaise made with Greek yogurt. Blue Plate Light Mayonnaise with Greek Yogurt (Blue Plate Light Greek) features creamy, tangy Greek yogurt for a full-flavored light mayonnaise with half the fat and calories of traditional mayonnaise, plus one gram of protein per serving. The new Blue Plate Light Greek is in stores now, available in a 30-ounce jar and a 12-ounce squeeze bottle.
This is the first major product innovation in real mayonnaise since the introduction of olive oil more than five years ago. Consumer research shows that Greek yogurt has come into its own as a food super trend, and U.S. consumption is expected to reach $4 billion by 2019. Blue Plate Light Greek features a flavor that is perfectly proportioned to pair with sandwiches, salads and more. The added protein is yet another nutritious benefit not found in any other mayonnaise.
To view the multimedia release go to:
http://www.multivu.com/players/English/7740951-blue-plate-greek-mayo/
The 5th annual Blogher '09 conference was held this year in Chicago. Bloggers from every corner of the blogosphere got together for hands on learning, rich discussions, networking and also met with brands that support them. Here's an inside look!
Meredith Corporation (NYSE:MDP; www.meredith.com), the leading media and marketing company serving American women, today announced the tablet launch of three of its most popular brands – Better Homes and Gardens, Parents and Fitness – on the iPad. All three monthly editions bring additional layers of content and interactivity to consumers, and are created by the highly respected editorial and creative teams behind the brands’ print issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meredith/49074/
Visit http://www.onlineprnews.com/news/197798-1326315068-best-electronic-cigarette-reviews-compare-safer-and-better-electric-cigarette-brands.html to read a controversial review on how to decide what the best electronic cigarette is.
Bang & Olufsen, the global provider of high-end custom made audio and video products, today announces the launch of a cutting-edge, surround sound speaker system that presents an entirely new category of speakers to the Bang & Olufsen product portfolio. The BeoLab 14 surround speaker system will revolutionize the marketplace as it is a conveniently packaged, all-inclusive solution that delivers compact aesthetics, exceptional sound quality and a high-end surround sound performance. BeoLab 14 is available in a 4.1 or a 5.1 digital surround sound set up, with up to six individual active speakers, each with its own amplifier, resulting in an unprecedented level of sound quality despite the speakers’ compact shape. BeoLab 14 can also be used with all other television brands, so it is non- exclusive to just Bang & Olufsen televisions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61695-bang-and-olufsen-new-all-inclusive-surround-sound-speaker-system-beolab-14
Baha Mar celebrated the commencement of construction with its official groundbreaking ceremony on Feb. 21, 2011. The largest single-phase resort development in the history of the Caribbean, the 1,000-acre, $3.4 billion resort, gaming and entertainment complex is slated to open in late 2014, and will include some of the world’s most famous hotel brands, setting a new standard of luxury for the hospitality industry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bahamar/48767/
http://backwoodscigars.org/backwoods-sweet-cigars-2/
Cigars are pleasure to smoke. Those who smoke cigars, cherish their cigars seriously. For numerous individuals, cigars would be the symbol of indulgence in which they appreciate; or perhaps a time that these people celebrate or seal the deal. But for enjoying the cigar fullest, a smoker must possess the understanding of different types of cigars. From a local manufacturer to tens of premium manufacturers, cigars today, provide a quantity of alternatives to select from. Here are some of the best manufacturers available in the market:
Cuban Cigars: Considered since the best brands in the world, Cuban cigars are one of the most popular. Created by hands with a careful choice of every tobacco leaves, Cuban cigars is mentioned to win the hearts of all cigar smokers via out the globe. That
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.
With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8039751-babies-r-us-honest-company/
In parallel with the new Mercedes-Benz Antos, FleetBoard is introducing new services for heavy short-radius distribution. The investment into telematics for touring coaches and vans is also proving more worthwhile than ever. Throughout Europe, FleetBoard is a market leader amongst providers of telematics solutions for trucks, vans and coaches of all brands, in all markets. FleetBoard has also gained many new customers in South Africa, Brazil and the Middle East. The company recently received the renowned Frost & Sullivan Award for growth and innovation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58041-fleetboard-introduces-new-services-for-heavy-short-radius-distribution
Welcome to the ad:tech London multimedia platform. This is a place for brands, agencies, publishers and technology professionals to access video content, news releases, blogs, case studies and reports relating to the UK’s largest digital marketing and media show. We have built this platform to complement the ad:tech exhibition and conference visitor experience so whether you are a brand or agency marketer, media owner advertising professional, technology supplier or member of the press, you will find the site packed with useful content and insight to support your digital marketing and media strategy.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51358-adtech-london-multimedia-platform/
