NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
Today, Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy. ‘Cuida tu Don,’ translated as ‘Take Care of Your Gift,’ is designed to engage, educate and inspire Hispanics with type 2 diabetes and their families. The initiative provides resources and information in three key aspects of diabetes – nutrition, fitness and treatment options – to the estimated 3.2 million Hispanics in the United States with the disease.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7401451-boehringer-ingelheim-diabetes/
zNitro (znitro.com), a Clear Protector company, today announced it will launch its exclusive lineup of Nitro electronics accessories at the Macworld/iWorld Show 2013. zNitro will be located at Booth 809 in the Moscone Center of this gala San Francisco event scheduled for January 31- February 2, 2013.
Building on the exceptional reputation for quality established by its Clear Protector predecessor, zNitro will continue to offer outstanding value and top-of-the-line products for consumers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59895-former-clear-protector-znitro-mobile-electronic-devices-accessories
xpedx today announced a new network of seven Package Design Centers with the opening of centers in the San Francisco Bay Area and Rochester, N.Y., and the expansion of existing design centers in Chicago, Detroit, Kansas City, Pittsburgh and Juarez, Mexico metropolitan areas. xpedx provides total packaging solutions for manufacturers, brand owners/marketers and other businesses.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/xpedx/48438/
Barcelona is hosting the third edition of the Wine & Culinary International Forum today, a biennial international conference dedicated to food and wine pairing promoted by Bodegas Torres. Over 250 professionals, including sommeliers, restaurant owners, distributors and journalists from almost 20 different countries, participated in the event. Celebrated in the Palau de Congressos de Catalunya, it provided a forum in which to reflect and discuss the complementary relationship between wine and food under the heading “Wine and World Cuisines.”
The president of Bodegas Torres, Miguel A. Torres, opened the event, which featured talks, tastings and culinary demonstrations by a total of 20 national and international experts who are highly regarded in their fields. Among them, Josep Roca, sommelier at El Celler de Can Roca; the award winning wine-writer and journalist Sarah Jane Evans MW, an expert in Spanish wines as well as the former Chairman of the Institute of Masters of Wine; the prestigious French enologist Pascal Chatonnet, one of the leading researchers into the microbiological factors involved in the interaction between wine and oak; Canadian researcher François Chartier, a pioneer in the aromatic science of molecular food matching since 2004 and author of Taste Buds and Molecules, world’s best innovative food 2010; the renowned French wine critic Michel Bettane; and the endocrinologist Dr. Francisco Tinahones, a researcher at the University of Malaga.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7948051-torres-wine-culinary-international-forum/
Volvo Cars, the premium car maker, is promising that you will never have to stop at a petrol station, go to a car wash or even take your car in for service ever again, with the launch of a range of concierge services that will become an integrated part of the Volvo On Call mobile platform.
Volvo is announcing the roll-out of a pilot program in San Francisco, targeting Volvo owners driving the new XC90 SUV and S90 luxury sedan. In an effort to make their customers’ lives easier, Volvo has dug deep into consumer research to deliver on their customers’ unmet needs. The pilot is due to start in November and will ramp up to include around 300 Volvo owners.
“Imagine parking your car in the morning at work and when you head home your car has been serviced, cleaned and refuelled. These are the kind of services we want to deliver to our customers. Our research shows that people spend hours every week doing these small errands – we want to give that time back to Volvo drivers, so they can do something more valuable instead,” said Björn Annwall, Senior Vice President, Global Consumer Experience at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7983651-volvo-cars-concierge-service/
Virgin America is bringing its stylish, low-fare service to Palm Springs International Airport (PSP) as of December 15, 2011: with tickets on sale now for its new nonstop seasonal flights from San Francisco International Airport (SFO) to PSP and same-plane through-flights from New York’s John F. Kennedy International Airport (JFK) to PSP. Known for its reputation as “Hollywood’s Playground,” an enviable desert climate, world-class resorts and golfing, shopping, special events and modern and mid-century architecture, PSP will be the sixteenth destination in the award-winning airline’s growing network. As the only California-based airline, Virgin America will bring its unique brand of low-fare competition to the PSP market with a seasonal daily flight schedule operating from December 15, 2011-April 30, 2012. Virgin America will offer daily nonstop intra-California flights from SFO to PSP and daily same-plane through-flights from New York to PSP. To mark its expansion to the ultimate winter getaway, today the carrier also launches a “Get Some Playtime” fare sale with SFO-PSP fares from $99* and JFK-SFO-PSP fares from $199.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52267-virgin-america-launches-new-flights-to-palm-springs
Virgin America, the airline that is reinventing domestic travel, announces it will bring its low-fare, award-winning service to Portland International Airport (PDX) as of June 5, 2012, with tickets on sale today for two daily nonstop flights from Los Angeles International Airport (LAX) and one daily nonstop flight from San Francisco International Airport (SFO). Known for outstanding guest service, custom-designed cabins with three classes of service, and touch-screen in-flight entertainment at every seat, Virgin America has swept the major reader-based travel awards since the airline launched in 2007. At a time when most U.S. carriers have been cutting capacity, Virgin America is expanding to its 18th destination and bringing much-needed nonstop competition from California’s largest airports to PDX. When entering new markets that offer little low-fare competition, the airline has frequently seen fares drop by up to 30 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55168-virgin-america-flights-to-from-portland-international-airport-pdx-oregon
Virgin America, the California-based airline, today marks the launch of its first international city and sets it sight on its next destinations. Today, the airline toasts its new Toronto service on a celebrated flight from Los Angeles International Airport (LAX) through San Francisco International Airport (SFO) to Toronto Pearson International Airport (YYZ). Governor Arnold Schwarzenegger joins Virgin Group Founder Sir Richard Branson onboard the LAX to SFO leg, and via WiFi at 35,000 feet over the California coast, they announce the airline's intent to serve a new destination: Mexico. Upon touchdown, San Francisco Mayor Gavin Newsom will welcome Sir Richard, the Governor and other guests. The SFO to YYZ flight then will continue on to cross the border in style with Drake, the Toronto native and GRAMMY nominated recording artist, hosting a mile high party en route.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virgin/44692/
Virgin America, the California-based airline that is reinventing domestic travel, announces it will bring its low-fare, upscale service to Philadelphia International Airport (PHL) later this year, with tickets on sale today for three daily nonstop flights from Los Angeles International Airport (LAX) starting April 4, 2012, and two daily nonstop flights from San Francisco International Airport (SFO) starting April 10, 2012. Known for its outstanding guest service, beautifully-designed cabins and unparalleled in-flight entertainment, Virgin America has swept the major travel awards since its launch in August 2007. Most recently, the airline took top honors as “Best U.S. Airline” in both Condé Nast Traveler Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards. In honor of its newest city, Virgin America is also launching a system-wide “The City of Brotherly Love: Just Got Lovelier” fare sale, with PHL-LAX fares from $129 and PHL-SFO fares from $149 (restrictions, taxes and fees applying). Tickets are available for purchase now at www.virginamerica.com and at 1.877.FLY.VIRGIN.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54209-virgin-america-launches-non-stop-service-from-philadelphia
Virgin America, the new domestic airline that is reinventing travel, today launches its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from Los Angeles International Airport (LAX) and San Francisco International Airport (SFO). With legacy airlines representing 98 percent of domestic departures at ORD, the airline hopes to inject some healthy competition into the market. Known for friendly service, beautifully designed cabins and high-tech amenities, like touch-screen entertainment at every seat, Virgin America has been winning over consumers and travel awards since its 2007 launch, including “Best Domestic Airline” in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards for the past three years. Today, Virgin America welcomes its dual inaugural flights with a red carpet welcome on the ORD tarmac followed by a party with a Virgin twist at the airline’s new L3 gate. Local officials and Virgin Group Founder Sir Richard Branson will greet the airline’s first guests, including “Flight for Chicago” Facebook fans who scored the chance to “taste test” the new airline versus the competition with a free one-way flight on a legacy carrier and a return on Virgin America. To mark its entrance into the ORD ring, the airline today launches a knockout combination for Chicago flyers: a Groupon deal, *a Flash Flyaway,**a Fare Sale,***and a triple points offer**** that flyers can actually use – good for travel now through August 31,2011, via the airline’s no-blackout date Elevate frequent flyer program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virginamerica/50393/
Virgin America, the low-fare airline with stylish service and fun amenities for kids and parents alike, today celebrates its new nonstop service to Orlando International Airport (MCO) from both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO). The airline toasts its expansion to the newest city in its growing network, with a festive Orlando gate celebration to welcome guests on one of its first flights. Upon touchdown in Orlando, guests will receive a red carpet “family vacation” themed welcome party hosted by Orlando Mayor Buddy Dyer, Orange County Florida Mayor Richard T. Crotty, Virgin America CEO David Cush and Virgin Group Founder Sir Richard Branson.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virgin/46585/
