International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
Volvo Cars, the premium car maker, will work together with Microsoft, the leading platform and productivity company, to jointly develop next generation automotive technologies.
The two companies today revealed how Microsoft HoloLens, the world’s first fully untethered holographic computer, might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in future.
Areas of future collaboration between the two companies could include autonomous driving technologies and the utilisation of data generated from connected cars to create new services.
Today’s HoloLens demonstration was conducted at Microsoft’s global headquarters in Redmond, USA, and showed how mixed reality might be used by customers to configure cars in three dimensions. With HoloLens, a powerful, wearable computer, holograms are mixed into the physical world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7668751-volvo-the-virtual-showroom/
More than 33 years after the popular American TV show Knight Rider showed David ‘The Hoff’ Hasselhoff talking to his car KITT, Volvo and Microsoft are launching a wearable-enabled voice control system.
Volvo owners will be able to talk to their car via their Microsoft Band 2, allowing them to instruct their vehicle to perform tasks including, setting the navigation, starting the heater, locking the doors, flashing the lights or sounding the horn via Volvo’s mobile app Volvo on Call and the connected wearable device.
In November 2015 Volvo and Microsoft announced their high-profile collaboration with the first automotive application of HoloLens technology. HoloLens is the world’s first fully untethered holographic computer, which could be used in future to redefine how customers first encounter, explore and even buy car. Now the two companies are delivering remote voice control for Volvo cars via the Microsoft Band 2 as another proof-point in their ambition to jointly develop next generation automotive technologies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7717752-volvo-cars-microsoft-enable-people-to-talk/
Extremely painful and destructive, gout is the most common form of inflammatory arthritis with elevated serum uric acid (sUA) a root cause of the disease. Even with the growing incidence of gout, recent research from the Gout & Uric Acid Education Society (GUAES) found that just 16 percent of Americans overall know the target sUA number for gout (6 mg/dL or below) – and just 38 percent of people with gout had their sUA levels checked within the past six months, the timeframe recommended by the American College of Rheumatology. Additionally, the majority of gout sufferers don’t understand the importance of taking daily uric acid-lowering medications, with four in 10 incorrectly believing that they can stop taking medications when they aren’t experiencing flares.
Seeking to increase recognition of the severity of gout and need for routine sUA testing and management, GUAES hosted a professional roundtable discussion on October 3, 2015. The roundtable brought together several experts – rheumatologists, a family care physician, and representatives from the American Association of Diabetes Educators, the National Kidney Foundation and CreakyJoints – to explore how to more effectively educate about gout and improve access to public education and treatment.
To view the multimedia release go to:
http://www.multivu.com/players/English/7715851-guaes-gout-roundtable-discussion/
High speed always includes a special kind of rush – be it above or below sea level. At the boot in Düsseldorf any enthusiast can explore the technological limits. And these lie beyond what is humanly possible.
There is only one place to be on St. Patrick’s Day and that is Ireland. The St Patrick’s Festival is truly one of the great spectacles of the world — a week-long celebration of music, dance and outdoor shows culminating in the stunning St. Patrick’s Day parade through the historic streets of Dublin on March 17th.
One can also visit the beautiful town of Downpatrick where St Patrick is buried and check out the St Patrick’s centre which is the world’s only permanent exhibit to St Patrick.
The St Patrick’s festival is the highlight of the early vacation season and what a year 2016 is going to be.
Ireland’s Ancient East - when you explore Ireland’s Ancient East, you wander through 5,000 years of history. http://www.ireland.com/articles/regions/irelands-ancient-east/irelands-ancient-east/
Northern Ireland Year of Food and Drink 2016 - 366 days showcasing the best of food and drink and the people and passion that go into rearing, making, cooking and serving it. http://www.discovernorthernireland.com/yearoffoodanddrink2016/
To view the multimedia release go to:
http://www.multivu.com/players/English/7774051-ireland-st-patricks-day-festival/
Lockheed Martin has launched Generation Beyond, a first of its kind, national educational program to bring the science of space into thousands of homes and classrooms across America. The Science, Technology, Engineering and Math (STEM) program is designed to inspire the next generation of innovators, explorers, inventors and pioneers to pursue STEM careers.
“Our children — the elementary, middle and high school students of today — make up a generation that will change our universe forever. This is the generation that will walk on Mars, explore deep space and unlock mysteries that we can’t yet imagine,” said Marillyn Hewson, Lockheed Martin Chairman, President and Chief Executive Officer. “They won’t get there alone. It is our job to prepare, inspire and equip them to build the future – and that’s exactly what Generation Beyond is designed to do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7794451-lockheed-martin-generation-beyond/
James Beard Award-winning Chef Shawn McClain dares guests to embrace their deepest desires and liberate their minds with a flurry of food, drinks and friends at Libertine Social, now open inside Mandalay Bay. The convivial gastropub celebrates New American bar food by the beloved chef, a duel-faceted cocktail program pioneered by Modern Mixologist Tony Abou-Ganim, and a compelling mix of social settings that encourage guests to play and have fun.
“Libertine Social is all about the food, the drinks and the party. We want this to be a playground for people to explore familiar dishes and cocktails with edgy and unexpected flavors in an energetic environment that invites them to share those moments with others,” said McClain. “When people come to Las Vegas, they want to have a good time, and experience the best food and drinks out there with their friends who know how to have fun, which is what Libertine Social is all about.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7915751-libertine-social-at-mandalay-bay/
Nestlé Purina, a global leader in pet care, hosted its fourth annual Better with Pets Summit at the Brooklyn Expo Center in New York City on Tuesday, October 18, bringing together pet community experts and leaders across the nation to explore how pets and people are living bigger and better lives thanks to new research and innovation that will shape the future of pet care.
Featuring three interactive panel discussions, the Better with Pets Summit examined topics that continue to affect pet care and wellness including the evolving role of pets and their impact on people’s well-being, nutritional innovation that will allow pets to live healthier lives, and demystifying pet nutrition quality and safety standards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7923051-purina-better-with-pets-2016-summit/
DePuy Synthes Companies today announced the launch of Hit Play, an educational initiative that encourages those dealing with hip or knee pain to stop settling for a life on ‘pause’ and instead take action to get back to the activities and people they love most.
Osteoarthritis is one of the most common reasons for severe hip or knee pain, affecting nearly 27 million Americans today and will potentially affect up to 67 million people by 2030.1,2 In turn, demand for hip and knee replacements are expected to dramatically increase, yet many women see joint replacement as a “last resort” and often wait until the pain has become unbearable before turning to surgery. Through a series of compelling and relatable content, DePuy Synthes seeks to inspire the millions of people stuck on ‘pause’ due to hip or knee pain to explore joint replacement with a doctor, as a potential viable solution when they Hit Play.
To view the multimedia release go to:
http://www.multivu.com/players/English/79644241-lysol-madison-square-bgca-expose-germs/
Seattle – The EMP Museum board of directors announced today that EMP is now the Museum of Pop Culture – MoPOP. The name MoPOP better reflects the museum’s vision for curating, exploring, and supporting creative works that shape and inspire our lives across many aspects of our culture. The museum will launch the new name on November 19, 2016 with a celebration that is free and open to the public.
“MoPOP reflects who we are today and the future of the museum,” said Patty Isacson Sabee, CEO and director of MoPOP. “Pop culture is a platform that resonates with audiences in a powerful way. And at MoPOP we provide avenues through our exhibits and programs for people to explore, learn, create, and celebrate pop culture in all of its diversity.” Founded by Paul G. Allen and opened in 2000, the non-profit museum has organized more than 57 exhibitions, 20 of which have traveled in the U.S. and internationally. The Frank O. Gehry-designed building hosts more than 100 arts and cultural events annually.
To view the multimedia release go to:
http://www.multivu.com/players/English/7967751-emp-museum-of-pop-culture-rebranding/
Each year, the National Restaurant Association surveys nearly 1,300 professional chefs – members of the American Culinary Federation (ACF) – to explore food and beverage trends at restaurants in the coming year. The annual “What’s Hot” list gives a peak into which food, beverages and culinary themes will be the new items on restaurant menus that everyone is talking about in 2017.
According to the survey, menu trends that will be heating up in 2017 include poke, house-made charcuterie, street food, food halls and ramen. Trends that are cooling down include quinoa, black rice, and vegetarian and vegan cuisines.
To view the multimedia release go to:
http://www.multivu.com/players/English/7077456-nra-whats-hot-culinary-forecast-2017/