DePuy Synthes Companies today announced the launch of Hit Play, an educational initiative that encourages those dealing with hip or knee pain to stop settling for a life on ‘pause’ and instead take action to get back to the activities and people they love most.
Osteoarthritis is one of the most common reasons for severe hip or knee pain, affecting nearly 27 million Americans today and will potentially affect up to 67 million people by 2030.1,2 In turn, demand for hip and knee replacements are expected to dramatically increase, yet many women see joint replacement as a “last resort” and often wait until the pain has become unbearable before turning to surgery. Through a series of compelling and relatable content, DePuy Synthes seeks to inspire the millions of people stuck on ‘pause’ due to hip or knee pain to explore joint replacement with a doctor, as a potential viable solution when they Hit Play.
To view the multimedia release go to:
La osteoartritis (OA) es una de las primeras 10 causas de invalidez total en México, lo que incrementa la carga económica y social del país, siendo las rodillas una de las articulaciones más frecuentemente afectadas por esta enfermedad, con una prevalencia de 10% en hombres y 13% en mujeres de 60 años de edad1. Especialistas en la materia, indican que es muy importante crear conciencia sobre el cuidado de estas articulaciones desde edades tempranas. Con este objetivo y para generar un mayor conocimiento de este padecimiento, se desarrolló la campaña “Rodillas sin dolor”.
Para ver los activos de multimedia asociados con este comunicado, haga clic en: http://www.multivu.com/players/English/7099651-sanofi-rodillas-sin-dolor-lesiones-tempranas-osteoartritis/
Billie Jean King is joining the Arthritis Foundation, the Ad Council and the United States Tennis Association (USTA) to launch a new public service campaign to fight arthritis—the leading cause of disability in America. The ads, which debut at the US Open today, highlight the power of movement and activities, such as tennis, walking, biking and swimming, as weapons in the fight against osteoarthritis (OA). They will premiere on TV screens and PA announcements and in signage and collateral materials throughout the US Open in the Arthur Ashe Stadium.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51773-ad-council-fight-arthritis-pain
GRAMMY® Award winner and the national spokesperson for EUFLEXXA® (1 percent sodium hyaluronate), Gloria Gaynor has partnered with Ferring Pharmaceuticals Inc. to launch a five-part exercise video series that encourages people with pain due to osteoarthritis (OA) of the knee to maintain healthy, active lifestyles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/euflexxa/49736/
In observance of World Arthritis Day, the Arthritis Foundation is calling on Americans to “Do Blue” on Tues., Oct. 12. From dressing head to toe with blue (hair) dos to blue shoes – and everything in between – to lighting up national monuments in blue, the effort aims to raise awareness of arthritis in all its forms and to urge the nation and individuals to take action to reduce the impact of the most common cause of disability in the U.S.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46624/