Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
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For the second straight year, Accenture (NYSE: ACN) is collaborating with Code.org to support Hour of Code, a global educational movement that reaches tens of millions of students through a one-hour introduction to computer science and computer programming.
As part of Accenture’s commitment to inspire and expand the opportunities for students to learn coding and computer science skills, Accenture employees in more than 200 cities across 55 countries have pledged to complete more than 10,000 Hours of Code during Computer Science Education Week December 5-11. This includes more than 2,000 hours pledged by Accenture employees to lead local events or volunteer at schools in their communities by working with teachers and Code.org to help students learn the basics of coding through online tutorials that inspire students to continue learning.
To view the multimedia release go to:
http://www.multivu.com/players/English/7993351-accenture-hour-of-code/
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International Connections Academy, an accredited online private school for students in grades K-12, is making it easier for families moving or currently living abroad to transition their children to school anywhere in the world through its new online education resource for expat families.
International Connections Academy currently serves students in more than 40 countries across the globe – with the number of expat families it serves growing each semester. The school’s 2016 Parent Satisfaction Survey recently revealed that 80 percent of currently enrolled families living abroad moved for business purposes, with two-thirds planning on living in their new country for at least four years.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654354-international-connections-academy-education-abroad/
The USGA and The R&A have unveiled a preview of proposed new Rules of Golf, as part of a joint initiative to modernize the Rules and make them easier to understand and apply.
The online release of this preview begins a six-month feedback and evaluation period during which all golfers worldwide can learn about the proposed changes and provide input before they are finalized in 2018 and take effect January 1, 2019.
The announcement follows a comprehensive review process that began in 2012 with a working group of key USGA and R&A Rules administrators, professional tour officials and other Rules experts. While the Rules are revised every four years, this is the first fundamental review since 1984, and was established to ensure the Rules fit the needs of today’s game and the way it is played around the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011851-usga-randa-proposed-changes-to-golf-rules/
Volvo Cars, the premium carmaker, is inventing a new model of car access with the launch of the new Volvo XC40 and the new ‘Care by Volvo’ subscription service. This will make having a car as transparent, easy and hassle free as having a phone: a national, ready-negotiated monthly fee, combined with getting a new car every 24 months.
After ordering online, Care by Volvo customers will be able to drive away in a new Volvo without having to worry about the traditional extras such as down payments, insurances, taxes, service fees and geographical or customer age related differences.
Furthermore, Care by Volvo will, depending on regional availability, offer a range of digital concierge services, such as fuelling, cleaning, service pick-up and e-commerce delivery to the car.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8181852-volvo-xc40-hassle-free-as-mobile-phone/
