Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Experience a young boy’s journey to a new life in a new country, a new world full of possibility, and a new future of hope. This wordless picture book tells the story of a child’s adjustment to a new life in America. Learn more about this video here, http://bit.ly/18RsB1F Children’s, History
As host of Travel Channel’s popular series “Hotel Impossible,” “hotel fixer” Anthony Melchiorri is relentless when it comes to getting struggling hotels all over the world back on their feet and on the path to success. His no-nonsense approach may put some owners off, but his advice can transform even the most down-and-out properties. Yet it’s ultimately up to the hotel owners to implement and maintain his changes. On “Hotel Impossible Undercover,” a series of six half-hour specials premiering Monday, January 6 at 10:00 p.m. & 10:30 p.m. ET/PT with back-to-back episodes, Melchiorri returns to check up on six properties he previously overhauled on past seasons of “Hotel Impossible.” Following the run of specials, a compelling new fourth season of “Hotel Impossible” premieres on Monday, January 27 at 10:00 p.m. ET/PT. With thirteen hour-long episodes, Melchiorri’s management skills, emotions and patience are put to the test once again.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64287-travel-channels-hotel-impossible-anthony-melchiorri-undercover-specials
The Sleeping King is the start of a new fantasy series by New York Times and USA Today bestselling author, Cindy Dees.The Sleeping King is the first in an epic fantasy series, featuring the best of the genre: near immortal imperial overlords, a prophecy of a sleeping elven king who’s said to be the savior of the races . . . and two young people who are set on a path to save the day. Find out more at http://dragoncrest.com/ and http://us.macmillan.com/books/9780765335142 Fantasy
An ancient war between humans and fae brought a terrible Curse to the land. Now the only two who can end the Curse are an untried young woman and an exiled warrior. They must battle High Fae, Deathsworn, and an immortal evil that threatens to devour the whole world… Learn more about this book series and author at http://bit.ly/UnfinishedSongSeries YA Fantasy
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it has created three original TV programs that will air on major networks on Saturday mornings beginning October 1. Representing a first in the cruise industry, this innovative communications approach builds on the company’s strategy to highlight why traveling by ocean to experience global destinations has become one of the best ways to see and learn about the world and other cultures.
Carnival Corporation’s three initial TV series will air on ABC, NBC and The CW on Saturday mornings, reaching viewers during the large family-oriented programming blocks, established to educate and entertain families and people of all ages. With almost 80 original episodes that will rotate over a span of the next 12 months, the new experiential series will use compelling and authentic storytelling to share the powerful way travel by sea connects people, places and cultures around the world. The company also has produced a fourth series that is expected to air on a mid-week evening on cable in early 2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7916451-carnival-three-original-tv-series/
Trinity is trying to stay under the radar, but Emmy, her baby dragon, is growing like crazy. When a video of Emmy goes viral, their secret is out and they have no choice but to run. But with the government on their heels, is keeping Emmy safe too high a price for Trinity to pay? Find out more at http://www.marimancusi.com/ YA/Fantasy
A Haunting Journey to Destiny- A Fictional Look at the Early Life of King David
One of the most prominent names in the Bible is that of King David, who is a significant spiritual figure in the traditions of Judaism, Christianity, and Islam. The story of “David and Goliath” has become one of the most recognizable tropes in our culture.
The Leper Messiah, by Robert M. Levinson, takes a dark, often mystical walk through the life of this iconic figure. Levinson’s book explores the forces, both human and magical, that molded a shepherd boy into a king destined to unite the tribes of Israel. This is not a religious book. It’s a work of historical fiction that reimagines the life of King David on multiple levels.
http://www.rmlwriter.com
Media contact: Scott Lorenz Westwind Book Marketing 734-667-2090 scottlorenz@westwindcos.com http://www.book-marketing-expert.com Historical Fiction/Religion
Official Music Video Trailer for DON\'T
HIDE YOUR LOVE by Saints of Bliss. Available on iTunes -
https://itunes.apple.com/gb/album/dont-hide-your-love-single/id808139565The music video will be released on 20/02/14.http://www.saintsofbliss.com/https://www.facebook.com/saintsofblisshttps://twitter.com/saintsofbliss
This candid, autobiographical book tells of Jay’s journey to find his identity and his own version of “happy” in early adulthood through self-destructive means like alcohol, a myriad of drugs, and other risky behavior, and how he pulled himself back from the edge of the abyss, finding the courage to live a life of clarity and purpose after discovering what true, lasting happiness in life is all about. Find out more at -http://www.amazon.com/Jerome-Jay-Isip/e/B00PB2P6SS/ref=ntt_dp_epwbk_1 Biography, Memoir, Self-Help
Off the coast of Central America, the Sea Diva, a tuna boat, sinks. Members of the crew are missing and what happened remains a mystery. As the case goes to trial, a missing crew member is believed to be at fault, but new evidence comes to light and the finger of guilt points in a completely unanticipated direction. Learn more here: http://bit.ly/1LHfMJ0
