Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.
With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR Concept is much like Scion’s customer in that it strives to stand out from the crowd.
“Scion is known for doing things differently, and maybe even being a little weird,” said Scion Vice President Andrew Gilleland. “This C-HR Concept embraces that idea and wears it like a badge of honor. We couldn’t be more excited to add the production version to our line-up.”
The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch for supreme functionality, it’s the perfect vehicle for “yuccies,” the young urban creatives who inspired the design.
To view the multimedia release go to:
http://www.multivu.com/players/English/7697651-los-angeles-auto-show-laas-2015/
http://www.aikencolon.com/hardcast-mastic-duct-sprayer-system.html - AC Tool Supply is pleased to announce the new Spray Seal duct mastic sealant product line. This revolutionary new duct sealant is an AC Tool Supply exclusive! This special formulation gives the contractor the ability to spray the sealant on the duct work at the jobsite for the first time!
On 8 March 2017, International Women’s Day, TRT World will broadcast and showcase special coverage called: Women on War – Reporting from the Front Line.
A 26-minute special round-table discussion hosted by Stavroula Logothettis, featuring TRT World’s Zeina Awad and Nicole Johnston, independent journalist and former Al Jazeera correspondent Sue Turton, CNN’s Arwa Damon and Shelly Kittleson from Al Monitor. There are also Q&A’s and one on one interviews with the 5 participants.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8055751-trt-world-women-on-war/
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