Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign.
At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign
If you don’t already sing to tomatoes, you may soon find yourself rethinking your salsa. Known for its freshly flavorful dips and spreads, Sabra® Dipping Company (www.sabra.com) has relaunched its eight refrigerated salsas to the sweet sound of farmer serenades. To underscore the loving process with which Sabra prepares its line of salsas, the brand is featuring in-field farmers singing to vine-ripening tomatoes in its first salsa advertising campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101952-sabra-dipping-company-celebrates-summer-of-salsa-love/
Chandon announces an exciting new partnership with the McLaren Honda Formula 1 Team, signed today. As one of the most successful teams in Formula 1 history McLaren meets Chandon, the vibrant sparkling wine with a boundless conquering spirit. The partnership perfectly highlights Chandon’s open spirit, ‘joie de vivre’ and spontaneous approach to life.
The partnership is a long-term, global collaboration that will bring Chandon’s sparkling attitude to the famous McLaren Honda Formula 1 Team.
The partnership was made official today at the McLaren Technology Centre in Woking, Surrey, England. It was signed by Christophe Navarre, Chairman and CEO of Moët Hennessy, and Ron Dennis, McLaren Technology Group Chairman and CEO.
To view the multimedia release go to:
http://www.multivu.com/players/English/7639951-chandon-mclaren-honda-f1-partner/
The Polynesian Cultural Center is inviting guests to experience the allure and adventure of ocean life through its newest water show, Huki, which made its debut on August 18.
The canoe celebration, staged at the state’s only water performance venue, explores Polynesian myths and customs, inspiring ancient history, and beloved island songs.
Huki replaces the previous afternoon canoe pageant, Rainbows of Paradise, that had entertained residents and visitors for the past 16 years.
“We are excited to share with our guests, a brand-new canoe celebration at the Polynesian Cultural Center,” said Alfred Grace, CEO and president of the Polynesian Cultural Center. “Our team has been working tirelessly to ensure that Huki’s story authentically captures the unique history and folklore of Polynesia and that our facilities are renovated and reinvigorated to ensure that the experience is elevated for all of our guests.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8386451-polynesian-cultural-center-huki-hawaii-water-show/
The Renault-Nissan Alliance has sold its 200,000th electric vehicle and has a leading 58% market share for zero-emission cars.
To capture what the first 200,000 consumers love about their electric vehicles, the Renault-Nissan Alliance is launching a series of videos featuring EV owners on three continents. “I Made the Switch” tells why people bought their electric vehicles and how switching to a zero-emission vehicle has changed their lives. The first video features Chris Beers, a software engineer from Holliston, Massachusetts, USA, one of many Americans who powers his Nissan LEAF with clean solar energy. To see the video, click here: www.multivu.com/players/English/7381531-renault-nissan-electric-vehicle-sales/
Dickey’s Barbecue Restaurants, Inc. continues to innovate and redefine the barbecue experience with the opening of a completely redesigned concept store in Dallas, and plans to roll out nationwide with all future locations. The model features a modern, rustic technology-driven experience while offering the same authentic, slow-smoked barbecue that Dickey’s Barbecue Pit has been known for over the last 74 years.
From the design and décor to square footage and improved efficiencies, the location based in Dallas at 2525 Wycliff Ave. Ste. 130 is now open. Many existing Dickey’s Barbecue Pit locations will also be retrofitted with aspects of the new model. The redesign features a holistic sensory experience, from décor made largely of sustainably-sourced, reclaimed wood to the hand-crafted design elements highlighting Dickey’s history on the walls paired with a specially curated Texas singer/songwriter playlist heard from a Bose surround sound speaker system. The new design showcases an open kitchen floor plan so that guests have full visibility into where and how their high quality meals are smoked on-site. A custom glass butcher case displays fresh meats behind the cashier while the pit sits directly behind the block, where Dickey’s seven featured meats are pit-smoked low and slow daily on-site, in a real hickory wood pit, unlike much of the competition.
To view the multimedia release go to:
http://www.multivu.com/players/English/7434752-dickeys-barbecue-pit-redesigned/
Hennessy V.S, the world’s #1 Cognac, announces the launch of The Piccards, the fourth installment of the brand’s award-winning Wild Rabbit advertising campaign. The effort centers on the theme of pushing the limits of potential and is set to roll out across digital and broadcast platforms starting this month. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.
Breaking barriers and records is what the Piccard family has been good at for generations: in 1931, Auguste Piccard became the first man to touch the edge of space – taking flight in a pressurized capsule and balloon to reach the stratosphere. Three decades later, his son Jacques went the other direction and modified his invention to become the first man to reach the furthest depths of the ocean.
To view the multimedia release go to:
http://www.multivu.com/players/English/7813051-hennessy-the-piccards-wild-rabbit/
Waist Grippers are an easy-to-use system that keeps shirts tucked in and skirts from sliding around all day! Using a silicone grip material and adhesive, shirts have no reason to come peeking out! Removable, no residue, and made in the USA! Buy them today on Amazon here: https://www.amazon.com/Waist-Grippers-Stays-Shirts-Tucked/dp/B0776P262Y/ref=sr_1_1?ie=UTF8&qid=1513450404&sr=8-1&keywords=shirt+stays
Tyrelle Davis and Faith Fennidy, both 11-years old, made headlines when they were sent home from school because of their hair extensions. Eleven-year-old Jorja Orrick was bullied for having short hair, which prompted her sister Sarah to cut her own locks in solidarity. With real stories like these and a history of helping young girls build self-esteem, Dove was inspired to join forces with Kelly Rowland to write and produce an original song titled, “Crown” — a power anthem that aims to break down the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose. The resounding call: “Wear it proud. #MyHairMyCrown.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8491351-dove-kelly-rowland-inspire-hair-confidence-with-new-single-crown/
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MultiView presents, Good Company, a groundbreaking new web documentary about the spirit of American entrepreneurship. This is the episode trailer for Galaxy Multi Rides, a family operated business on the Florida gulf coast that has the unique job of supplying the world with mechanical bulls and other amusement attractions. For more info on Good Company and episode teasers of other unique businesses click on the links below.
The Cantor Fitzgerald Relief Fund (“Relief Fund”) today announced that it worked with Houston-area school officials to donate prepaid $1,000 American Express® cash cards to the 5,000 families most severely affected by Hurricane Harvey, distributing total of approximately $5 million.
The donation is made possible by the Cantor Fitzgerald Relief Fund as well as by a grant from the firms and partners of Cantor Fitzgerald, Newmark Knight Frank and BGC Partners. With a combined presence of more than 500 employees throughout Texas, the combined companies have 180 employees who volunteered to effectively distribute direct financial aid to deserving families at Houston’s George R. Brown Convention Center on Sunday, February 11 and Monday, February 12.
To make this event a reality, the Relief Fund worked with the office of Houston Mayor Sylvester Turner, along with officials and administrators from 15 Houston-area school districts, covering 200 schools, whose efforts were critical to identifying the 5,000 of the most affected families. In addition to Mayor Turner, Sheila Jackson Lee, U.S. Representative for Texas's 18th congressional district, participated in the event, along with many other local officials and notables.
To view the multimedia release go to:
https://www.multivu.com/players/English/8262751-cantor-fitzgerald-hurricane-relief-fund/
Thirty-six injured veterans with Wounded Warrior Project® (WWP) made it to the Flight 93 National Memorial on day six of their cross-country journey to raise awareness for veteran issues. Soldier Ride Across America commemorates the 15-year anniversary of Long Island native and veteran supporter Chris Carney’s historic coast-to-coast cycling venture in support of wounded warriors, which spurred the creation of WWP’s Soldier Ride® program.
“I’m honored to be able to represent my veteran brothers and sisters on this historic ride,” said Shonda Gloude-Jones, U.S. Army veteran and Soldier Ride Across America cyclist. “Being able to visit the 9/11 memorials in New York City; the Pentagon; and Somerset County, Pennsylvania, has taken a larger emotional toll on me and the other warriors than any of the physical aspects of this journey.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8350131-soldier-ride-across-america-wounded-warrior-project/
