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Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign. At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers. To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign

The boisterous howls of discerning drinkers are echoing throughout pubs nationwide, from the concrete jungle of New York City to the sandy beaches of southern California and all points in between. The fervor is tied to the U.S. emergence of a tradition that has long been cherished in Newcastle, England: “Walking the Dog.” To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/newcastlebrown/47514/

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