Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign. Today, the site released print, digital and social teasers that pose the question “why drama?” Until the big reveal of Cars.com’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting www.cars.com/whydrama.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59238-cars-com-campaign/
The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs. The platform provides easy access to broadcast-quality television spots in multiple HD and SD formats, as well as ads created for radio, print, online, mobile and outdoor media.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61747-ad-council-launches-first-high-res-psa-distribution-platform
Out Of My Mind is the brand new single
from UK Producer & DJ Paul Rudd which will be released on the 23rd
September 2012. It's available to pre-order now from iTunes, Amazon,
Spotify, HMV, Play and other online digital stores. Already
getting radio airplay and support from Kiss FM, The Wideboys, Dave
Pearce, Seahaven and others, this sixth single from Paul will feature
on his forthcoming album 'Sound of London' alongside previous releases
Neon Lights, Control Me, Set Me Free 2012, More Amore, Egotastic and
X-Me. http://www.amazon.co.uk/Out-Of-My-Mind/dp/B0094M9W6S/ref=sr_shvl_album_1?ie=UTF8&qid=1346584328&sr=301-1
Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012. Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56601-adtech-london-digital-questions
“You’re so close to that first sip, I can taste it….and I don’t have a mouth.” This doesn’t sound like your average whisky tasting? That’s right, it’s not. Today, Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age.
As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences, developed in collaboration with Vayner Media, across Amazon Alexa, Facebook Messenger and a series of digital videos featuring award-winning mixologist Jeff Bell.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935451-johnnie-walker-digital-mentorship-program/
To celebrate today’s digital release of Star Wars: The Force Awakens, two Jedi performers ascended to new heights to engage in an epic lightsaber challenge on the 152nd floor of the iconic Burj Khalifa in Dubai City – the world’s tallest building. Star Wars: The Force Awakens is available to download from iTunes and broadcaster OSN.
Captured on video by an aerial film crew, the two Jedi performers practised a series of complex lightsaber battle moves at a height of over 550m above sea level, while the sun set over Dubai.
The record-breaking release of Star Wars: The Force Awakens in December 2015 achieved the highest grossing global opening weekend of all time ($528.967M), surpassing $1B in a record 12 days and became the top grossing film of all time in the US, surpassing the $760.5M lifetime gross of Avatar in a record-shattering 20 days of release.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7740151-jedi-burj-khalifa-force-awakens-box-record/
Well here's the scoop on this poop ...... My Windows crashed on my main PC and I had lost all of my studio programs a few months back ..... I was focused on creating more pop orientated songs such as what I've been doing for 2017 but all of my vocal songs are still missing vital audio pluggins to continue on with them ..... I've now upgraded from FL 7 to FL 10 and I've got my studio program back but I'll need to work with it more to create new vocal material .... In the meantime, I'm composing new Electronic music with my FL 10 and I have a couple of monster size Electronic tunes created from my FL 7 but I'm still shying away from making videos for them and uploading them to here ...... So what I have here is a project that I was working on with my 7 version but it's also lacking the pluggins for me to go the full route with it ...... What inspired me to do this was after watching Youtube videos of rock songs being spliced together, most likely by university students with an engineering degree and I figured that I could probably do a better job with my old school methods ..... perseverance and a good hammer and nail ..... What I'd like to add to this description was that 4 months back, I had made this comment to a fellow MUSICIAN ??? ...... Youtuber who had just put together a mashup that took him a whole 5 hours to create ...... "A world's record from what I've seen around here" ...... My comment to him pretty much describes what I have here .....
"This sound's awesome bro ..... I'm involved in a similar project right now but with me it's always months of work ..... I'm doing the impossible right now of mashing up classic rock tunes with me accompanying them ..... I started off with Space Truckin .... The problem with this work is that they're not Electronic tunes and so they have no digital BPM .... I have to take my best guess as bands often speed up or slow down .... I added Smoke On The Water by speeding up the track and raising the pitch up 2 steps and then Strange Kind Of Woman which is in 3/4 timing and then Lazy over Space Trucking to Daft Punk's Robot Rock to Chicago's version of I'm A man to Alvin Lee's Going Home to Van Halen's I'm The One to the Stones Around and Around to Sympathy For The Devil mixed in with April Wine's Could Have Been A lady and now I'm gonna try to work in Aerosmith's guitar riff to Walk This Way to Could Have Been A lady ..... Boy ..... and people wonder why it takes me so long to upload a new song." ....... and his reply back was ......
"LOLOLOL Well with Projects like that, ... Do they know what you do??? ...and why put so much pressure on yourself... or is that just what you do? You're obviously talented, why don't you just simply make originals or covers? Oh, and Thank you!!! :-)" ......... ??? ......
Well "LOLOLOL dee DOH" on me ........ What the Hell is wrong with me anyway? ........ Spend over a day to create something special when all I need to do is to pick up my acoustic guitar and sing you all a song through my cell phone and come back to you tomorrow and the next day and then every day afterwards? ....... We'll that may be the Youtube way but it's not my way to all of you Frank Sanatra wannabies ........ You want to make something great? ..... you gotta work at it and spend more time composing than uploading ....... YEAH !!!!! ......... and you gotta wait for me when I feel it's time to sing because I'm the FAT LADY here and the fat lady want's to shine like a pair of dancing shoes and leave some kind of memorable musical poop stain on this planet before making her grand exit ...... Mr. POOPY LOLOLOL 5 hour PANTS !!!!!!
UBM Tech’s online telecom publication Light Reading (www.lightreading.com) today announced it has enhanced its position as the premier online destination for the global communications industry with a completely restructured, community-driven media platform that brings the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts. In addition, the stunning new design is optimized for rapid interaction and engagement among community members, combining both digital and live event content.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62973-ubm-tech-new-light-reading-online-global-communications-new-strategy
Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, “Only You Can Prevent Wildfires.” The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey Bear’s birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding “Bear Hugs” for safe fire practices and directs audiences to visit www.SmokeyBear.com.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7201651-ad-council-smokey-bear-70th-birthday-wildfire-prevention-psa
Total Recall Corporation (www.totalrecallcorp.com), a video-centric security technology provider specializing in surveillance solutions, has brought together nine state-of-the-art technology vendors to deliver an award-winning IP-based, digital video surveillance solution used by the U.S. Park Police, National Park Service (NPS) and the Department of Interior (DOI) to enhance public safety and improve operational efficiencies at the recently renovated Statue of Liberty National Monument and Liberty Island.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65017-statue-of-liberty-upgrades-system-total-recall
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
