Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Today LeapFrog Enterprises, Inc. (NYSE: LF), education innovation leader and creator of award-winning learning products, announces its Tag. Give. Read. program to help more U.S. children learn and love to read. LeapFrog laid the program groundwork with a 2009 donation of $1.5 million in Tag Reading Systems and books to the classrooms of more than 10,000 U.S. Kindergarten students. By the end of the school year, 99% of teachers said they would recommend Tag Readers to other teachers and to parents, because their students’ attitudes about reading and reading skills both had improved.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/leapfrog/46266/
The hopes of thousands of families are carried every day and seen by millions through a partnership that celebrates its 25th anniversary today.
Valassis, the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service have been working to reunite missing children with their families through the “Have You Seen Me?®” program and the power of the U.S. mail since 1985.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/usps/44014/
The end of Walmart’s latest Facebook campaign for hunger relief is nearing and the company is encouraging last-minute “likes” that will help determine which of 100 U.S. cities will receive $1.5 million in grants. The “Fighting Hunger Together” Facebook campaign will end at 12 a.m. on Jan. 1 and is part of the company’s $2 billion commitment to help fight hunger through 2015.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/walmart/47721/
PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its global health magazine Impact, which answers the question: What is the future of international development?
Fifty years ago, President John F. Kennedy created the U.S. Agency of International Development (USAID) to address Americans’ increasing dissatisfaction with foreign aid. Today the U.S. spends less than 1% of its total budget on foreign aid. How will sweeping new USAID reforms enable the Agency to make the most of taxpayer money? And how are international organizations approaching development on the ground?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47715/
By the close of the 1942 season, Ted Williams became a fighter pilot and flight instructor in the U.S. Marine Corps, all through World War II. He served through 1945 and
making his return to the Red Sox in the Spring of 1946, Pushing the team to win the American League pennant and taking home the MVP award. Despite the fact the Red Sox lost
the World Series (the only one Williams played in) to the St. Louis Cardinals that year, Williams'spreeminenceas an outstanding hitter grewby leaps and bounds. He became known
as the Splendid Splinter and the Thumper, for his 6'3" rail-thin frame and his power behind the bat was also ca;lled the kid.
In 1947, Williams won his second Triple Crown but lost the MVP title to DiMaggio by only one vote, a slight by the sportswriters that Williams in no way forgot.
In 1949, he was voted American League MVP for the second time. In 1950, while having a momentous season, Williams fractured his elbow during the All-Star Game at
Comiskey Park in Chicago; he smashed into the wall while catching a fly ball. He finished that game, but the damage cost him more than sixty games, despite the fact
he played well during the games he did play. He hit .318 in 1951 but then went back into the military service in 1952 and 1953, for the duration of the Korean War.
After a crash landing of his fighter plane and a bout with pneumonia, he was sent back to the states. He announced his retirement from baseball in 1954 but then changed
his mind and stayed on with the Red Sox, because he would have been ineligible for Hall of Fame election on the first ballot if he quit too soon. He suffered a series of
injuries in the mid-1950s, but in 1957, at almost forty years old, he hit .388 and became the oldest player to ever win a batting championship. He hit .453 during the second
half of the season. Williams was more popular than ever before and finished second only to Mickey Mantle in MVP balloting. The following year, Williams batted .328,
still high enough to lead the league in batting. During this part of his career he won the nickname Teddy Ballgame, although his favorite nickname for himself
was always "The Kid."
Agnes B takes over Hong Kong! It is official, Agnes B does everything! Restaurants, fashion, flowers, travel accessories, home furnishings and now an art gallery. Along with Ready Made Magazine they launched an imaginative art exhibit where you have to squeeze through a little door and then enter into a large room to give the impression of emmensity. Agnes B will rotate the installations approximately every 3 - 4 months so check back regularly.
http://www.so-u.tv/playVideo.php?contestid=&id=4229
The Advertising Council, in partnership with the U.S. Department of Health and Human Services' (HHS) Children's Bureau and AdoptUsKids, announced today the launch of a campaign designed to encourage the adoption of African American children from foster care.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40731/
What is better than the Rugby 7\\\'s and is at the Beach? The Hong Kong Stanley International Dragon Boat Championships of course! The festival is the craziest day Stanley sees all year and So-U.TV was there to catch every moment of of fun and mayhem. Take a look at the highlights at http://www.so-u.tv/playVideo.php?contestid=&id=1211
LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and box office hit Iron Man 2 joined forces last night to celebrate the release of LG's first Android handset, LG Ally. The event showcased the new LG Ally handset, innovative futuristic concept phones from the LG Design of the Future Challenge, augmented reality experiences, and the chance to meet world-renowned prop master Russell Bobbitt, who created the props for Iron Man and Iron Man 2.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-one/43583/
New data revealed that nearly 100 percent (99%) of 200 U.S. primary care physicians surveyed agree that heart disease and stroke are the number one cause of death and disability among type 2 diabetes patients; however, almost 40 percent (36%) of these physicians underestimate the number of patients who die from cardiovascular disease. Furthermore, while people with diabetes are two to four times more likely to have heart disease than people without diabetes, the survey, conducted by Harris Interactive and supported by Merck, found only one out of five (21%) patients (n=664) listed heart attack or heart failure as their biggest worry regarding diabetes complications, and even fewer patients (7%) listed stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/merck/50638/
