MGM Resorts International, whose resort portfolio includes some of the world’s most iconic hospitality brands, launched its first-ever corporate brand campaign this weekend, turning the spotlight on the incredible array of entertainment experiences that form the nexus across the company’s 27 distinctive resort destinations. The integrated “Welcome to the Show” campaign illustrates MGM Resorts’ expertise as the leading global entertainment company, showcasing the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, Chairman and CEO of MGM Resorts International.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
At Entertainment Weekly’s Con-X fan festival at Comic-Con, July 21-24, Schick Hydro is introducing larger-than-life Robot Razor, the superhero razor ready to dive into the fanfare and smooth out the many irritations that often damper fan experiences.
“Up until now, we’ve only seen Robot Razor in digital form in an epic battle against a regular lube strip in a showdown,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “Now, we’re excited to bring his powers to real-life situations for fans at EW’s Con-X -- making Schick Hydro the brand that doesn’t just mean a smooth shave, but a smooth experience.”
In anticipation of the arrival of Robot Razor in San Diego, Schick Hydro is launching their #HydroRescue social campaign a few weeks prior. On July 7, from 9am – 9pm EST, guys are encouraged to tweet some of life’s funniest irritations with #HydroRescue and #Contest for a chance to win the Grand Prize trip to San Diego with a friend, meet actor Zachary Quinto, and enjoy VIP treatment at the Schick Hydro Super Shave Shop and Hydration Station at EW’s Con-X.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867651-schick-hydro-robot-razor-con-x/
A cartoon character from a Buddhist temple in Beijing has been making waves online. But Xian’er the monk is no ordinary two-dimensional comic strip – he’s a walking, talking, 24-inch high robot who can chant, answer questions and interact with his surroundings.
Xian’er the robot monk is not the first high-tech solution to Buddhist teachings from Longquan Temple. The institution is staffed by monks who operate computers and smart phones along with their prayer beads and singing bowls. His creator, Master Xianfan joined the temple after graduating from China’s most prestigious art school – the Central Academy of Fine Arts
To view the multimedia release go to:
http://www.multivu.com/players/English/7847651-bon-cloud-robot-monk/
Celebrity Chef Robert Irvine, host of Food Network’s Restaurant: Impossible, announced today that he is teaming up with Tropicana Las Vegas to open his first signature restaurant on the Las Vegas Strip. At the press conference, the exterior of the Tropicana Las Vegas came to life, where a high-energy video showed the crowd what they can expect to see from the newest chef in town. In true Robert Irvine fashion, the celebrity chef made his entrance by rappelling 22 stories (220 feet) down the exterior of the Tropicana hotel to the assembled press below.
In introducing Chef Irvine, Bob Sheldon, President of Las Vegas Operations for Tropicana’s parent company, Penn National Gaming, said, “Chef Robert Irvine has tackled some of the toughest culinary challenges around the world, and we’re excited to have him take on Las Vegas, right here at the Tropicana. We are thrilled to be the Las Vegas home to such an acclaimed world-class chef. With his unparalleled passion, energy and culinary skills, he is the perfect addition to our family.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7838851-robert-irvine-tropicana-las-vegas/
https://youtu.be/P8-Hc53sAjI The U.S. is about to get on board with a critical form of credit card payment and retailers need to be prepared. Retailers are getting ready to make the switch from primarily accepting traditional magnetic strip cards to EMV. EMV – Europay, Mastercard and Visa – is a credit card with a small chip that more securely validates transactions than magnetic strip cards. Much of the world uses EMV and Europe has used EMV for years.
Today, Pardee Homes, a member of TRI Pointe Group, announced the completion of the Responsive Home project, in partnership with BUILDER Magazine, to design, build and sell the ideal home for today’s young home buyers. The two, new concept homes will be unveiled during this week’s NAHB International Builders’ Show® (IBS) in Las Vegas. Located in suburban Henderson, Nevada, just a few minutes away from the urban conveniences of the Las Vegas strip, the 2,145-square-foot Contemporary Farmhouse and the 3,194-square-foot Contemporary Transitional cater to Millennials’ desires for design and performance at a price point that young buyers can appreciate. Built in partnership with architect Bassenian Lagoni; landscape architects, AndersonBaron; along with celebrity interior designer Bobby Berk, the project’s Creative Director and fellow Millennial; the Responsive Homes maximize new home owners’ financial investment by increasing the longevity of the home’s lifespan. The concept homes are located within the master-planned Inspirada community and will be available for purchase in spring 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7734751-responsive-home-project-millennials/
This Saturday, Dec. 12 marks what would have been the 100th birthday of legendary performer Frank Sinatra. While it has been several decades since the man with the unmistakable blue eyes commanded the stage at iconic venues up and down the Las Vegas Strip, it is undeniable that his presence and impact are still felt.
The momentous centennial celebration brought many of those who knew Sinatra best back to Las Vegas, his home away from home, including his youngest daughter, Tina Sinatra, and granddaughter, Amanda Erlinger. The pair spoke on a variety of Sinatra’s brightest Las Vegas performances, his favorite Las Vegas hot spots and how Sinatra would perceive the transformation of the glittering Strip into the Las Vegas of today.
“Any trip to Las Vegas with my dad was always great, always eventful,” shared Tina Sinatra, smiling over memories from her childhood visits to Las Vegas to watch her father perform. “He was born to play Las Vegas; some say he made Las Vegas.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7266356-las-vegas-frank-sinatra-birthday/
Global internet sensation Joseph Griffin made his triumphant return to Las Vegas on Thursday, Nov. 19, to properly capture the sights and sounds of the iconic Las Vegas Strip. This time, he filmed a few familiar places from his original ‘selfie’ video paired with additional only in Vegas experiences.
Griffin garnered the attention of more than 7 million YouTube views with his GoPro goof – as he documented his very first trip to Las Vegas with the camera pointed directly at his face in selfie mode. This time, Las Vegas created a double-sided GoPro for Griffin to capture the imagery while simultaneously providing his colorful commentary.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7266355-lvcva-las-vegas-redo/
Rivea and Skyfall Lounge, by Michelin-decorated chef Alain Ducasse, are now open atop Delano Las Vegas, the newest luxury hotel on The Strip. Rivea, the first location in the United States, and Skyfall Lounge bring together Riviera-inspired cuisine, celebrated libations, a chic casual atmosphere and the best views of Las Vegas.
“I am thrilled to introduce Rivea and Skyfall Lounge to Las Vegas,” said Chef Ducasse. “Upon entering the restaurant and lounge, every detail transports guests to those endless summer nights in the South of France. The seductive menu highlights simple, fresh Italian and French cooking, while the design is sophisticated and laid-back, complementing the best view of the Las Vegas Strip.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7655651-rivea-skyfall-lounge-delano-las-vegas/
Tonight, Celine Dion brought “The Power of Love” to The Colosseum at Caesars Palace to resume her critically-acclaimed Las Vegas residency show, Celine. After a year hiatus, the stage came to life as Celine made her momentous return to a sold-out house and multiple standing ovations from thousands of fans.
Celine at The Colosseum at Caesars Palace is a glamorous show directed by legendary Grammy Awards producer Ken Ehrlich and presented jointly by AEG Live and Caesars Entertainment. Celine’s updated Las Vegas show includes her biggest hits mixed with timeless hits by iconic artists that celebrate all generations and genres of music ranging from Frank Sinatra and Elvis to the Bee Gees, Queen and Prince. The show features a full orchestra and band and is set to a visually stunning presentation designed exclusively for the 4,300-seat state-of-the-art venue. Celine also returns to The Colosseum with a new stage wardrobe composed of exclusive designs developed by her stylist in collaboration with Atelier Versace, Schiaparelli, Elie Saab and Mugler.
To view the multimedia release go to:
http://www.multivu.com/players/English/7604451-celine-dion-the-colosseum-caesars-palace/
