The Smithsonian's National Museum of American History will open a unique hands-on learning space, the Patrick F. Taylor Foundation Object Project, July 1. Made possible by philanthropist Phyllis Taylor, the 4,000-square-foot space in the museum's new Innovation Wing will focus on “everyday things that changed everything.”
Anchored by an array of individual cases–some overhead, others with visitor-activated sound, light and motion effects–“Object Project” will invite visitors to interact with approximately 250 objects within the 9-by-40-foot sculpture that forms the learning space. The space is divided into four sections: Bicycles, Refrigerators, Ready-to-Wear Clothes and Household Hits, which includes a customized interactive version of “The Price Is Right” game show format licensed from FremantleMedia North America Inc.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7433931-national-museum-of-american-history/
Six Flags Magic Mountain transforms from a “theme park” to a haunted “scream park” for its 19th season of Fright Fest, Southern California’s most thrilling Halloween experience. This season marks the biggest Fright Fest in the park’s history with four new scare zones, three new mazes, two new shows and extended park hours on Fridays and Saturdays.
Six Flags Magic Mountain offers 10 more days of terrifying haunted mazes, roaming zombies and spooky shows and is adding a “twisted” element to some of its monster coasters by turning off the lights, leaving riders to face their fears literally in the dark. And, the Fright Fest exclusive that coaster fanatics wait for all year … the transformation of one of the largest, most celebrated coasters in the world … Colossus runs backwards! Running the remaining three frightfully fun weekends, Fright Fest at Magic Mountain leaves no tombstone unturned, bringing guests the ultimate sensory overload for every range of fear. For the little monsters, a Trick or Treat Trail, Kid Scaryoke and Halloween Crafts round out the activities.
To view Multimedia News Release, to go http://multivu.prnewswire.com/mnr/sixflags/51974/
On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
The Polynesian Cultural Center is inviting guests to experience the allure and adventure of ocean life through its newest water show, Huki, which made its debut on August 18.
The canoe celebration, staged at the state’s only water performance venue, explores Polynesian myths and customs, inspiring ancient history, and beloved island songs.
Huki replaces the previous afternoon canoe pageant, Rainbows of Paradise, that had entertained residents and visitors for the past 16 years.
“We are excited to share with our guests, a brand-new canoe celebration at the Polynesian Cultural Center,” said Alfred Grace, CEO and president of the Polynesian Cultural Center. “Our team has been working tirelessly to ensure that Huki’s story authentically captures the unique history and folklore of Polynesia and that our facilities are renovated and reinvigorated to ensure that the experience is elevated for all of our guests.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8386451-polynesian-cultural-center-huki-hawaii-water-show/
The Children’s Hospital of Philadelphia today announced the largest charitable donation in its history: a landmark $50 million gift from the Buerger family toward the construction of a new state-of-the-art outpatient facility. Currently under construction on the Hospital’s Main Campus in West Philadelphia, the building will be named the Buerger Center for Advanced Pediatric Care.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62177-children-s-hospital-of-philadelphia-buerger-center-advanced-pediatric-care
Tempur Sealy International, Inc. (NYSE: TPX) announced today that its Sealy brand is getting an unprecedented refresh in 2017. The iconic brand known for its reliable support is taking its classic style and comfort offerings to the next level by bringing better aesthetics, better support and better value to the market.
With a striking new look and feel – featuring a rich color palette, soft and inviting covers and premium design elements – combined with state-of-the-art engineering, the reinvigorated Sealy® product line will be the strongest amplification the brand has experienced in its 130-year history.
To view the multimedia release go to:
http://www.multivu.com/players/English/7971451-sealy-mattress-2017-brand-refresh/
Tempur Sealy International, Inc. (NYSE: TPX) announced today that its Sealy brand is getting an unprecedented refresh in 2017. The iconic brand known for its reliable support is taking its classic style and comfort offerings to the next level by bringing better aesthetics, better support and better value to the market.
With a striking new look and feel – featuring a rich color palette, soft and inviting covers and premium design elements – combined with state-of-the-art engineering, the reinvigorated Sealy® product line will be the strongest amplification the brand has experienced in its 130-year history.
To view the multimedia release go to:
http://www.multivu.com/players/English/7971451-sealy-mattress-2017-brand-refresh/
The Egyptian Ministry of Antiquities is pleased to announce the launch of an egyptian – international Project using non-invasive and non-destructive surveying techniques for the scanning of Egyptian Pyramids under the title “ScanPyramids” project.
Just because a mystery is 4500 years old doesn’t mean it can’t be solved…” This could be the motto of the exceptional scientific mission launched October 25, 2015, under the authority of the Egyptian Ministry of Antiquities, initiated, designed and coordinated by the Faculty of Engineering of Cairo and the French HIP.Institute (Heritage, Innovation and Preservation). Radiographic muons, aka cosmic particles, infrared thermography, photogrammetry, scanner and 3D reconstruction: the most innovative technologies will be used by researchers of international renown and three major universities: the Faculty of Engineering of Cairo University, Université Laval of Quebec and Nagoya University of Japan. Their goal: to probe the heart of the largest pyramids of Egypt, without drilling the slightest opening.
Four millennia after their construction, these ancient giants are far from having yielded their secrets. The first mystery concerns their construction, especially Khufu, the last of the Seven Wonders of the Ancient World still existing: it is still impossible to describe with certainty how this stone monument, the largest ever built by humans, was erected.
The “ScanPyramids” project has already been approved by the permanent committee of the Ministry of Antiquities and has obtained all necessary permissions from concerned authorities. With a base of more than 5 hectares, its original height of almost 150 meters and a mass of 5 million tons, how was it possible to construct such a wonder in only 25 years?
To view the multimedia release go to:
http://www.multivu.com/players/uk/7671551-scanpyramids-project-launch-egyptian/
Marking winter solstice, the longest night of the year, SC Johnson relit its Frank Lloyd Wright-designed Research Tower, which will soon open for public tours for the first time in its history. The historic tower, open from 1950 to 1982, served as the creative inspiration and birthplace for the company’s leading brands and products including Raid®, Glade®, OFF!® and Pledge®.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64677-sc-johnson-illuminates-historic-frank-lloyd-wright-research-tower
Saint Francis and the Nativity is an engaging story that weaves together the history of the first nativity with the fictional story of a young shepherd boy, who helps Saint Francis of Assisi find a way to visually display the true meaning of Christmas. There are suggested family activities in the back of the book. Learn more about the book here: http://bit.ly/9YOCB8 and its author here: http://bit.ly/9rI4f5 and its illustrator here: http://bit.ly/db8sR1
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
