VISTAKON® Division of Johnson & Johnson Vision Care, Inc., and the makers of ACUVUE® Brand Contact Lenses, today revealed the 2012 celebrity ensemble for this year’s “ACUVUE® 1-DAYContest.” The roster of celebrity mentors includes inspirational pop star Demi Lovato, musician Joe Jonas, breakout television star Tyler Blackburn, all-American actress Meaghan Martin and world champion sprinter Allyson Felix. The contest, now in its second year, will give five winners the chance to meet and be mentored for a day by one of the five teen icons.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55568-acuvue-brand-contact-lenses-launches-the-2012-acuvue-1-day-contest
Representing the leading edge of a wave of new products and technologies, Acura today unveiled three new vehicles at the North American International Auto Show, including a concept version of the all-new gateway to the Acura brand, the ILX luxury compact sedan; a prototype of the 2013 RDX crossover sport utility vehicle; and the NSX Concept, which presages the direction for Acura’s next-generation supercar.
Acura also announced that the next-generation NSX will feature Acura’s innovative new Sport Hybrid SH-AWD® technology and that the vehicle will be developed by Honda R&D Americas and manufactured in Ohio.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acura/45743/
Hot Spring® Spas, the world’s leading spa brand, congratulated Don Benecke, of Osage Beach, Missouri, as the winner in the June Hot Spring Salt Water Hot Tub Giveway. Benecke won the Hot Spring spa model of his choice – complete with the revolutionary ACE® Salt Water Sanitizing System, the proprietary CoverCradle® cover lifter, and a matching Everwood® step. To enter the Giveaway, contestants were encouraged to “Like” the Hot Spring Spas Facebook page and then watch a fun, animated video to find out why ‘diamonds are a hot tub’s best friend’. To increase their chances of winning, contestants were encouraged to share the video with friends.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57463-hot-spring-spas-awards-salt-water-hot-tub-to-long-time-fan
Welcome to the ad:tech London multimedia platform. This is a place for brands, agencies, publishers and technology professionals to access video content, news releases, blogs, case studies and reports relating to the UK’s largest digital marketing and media show. We have built this platform to complement the ad:tech exhibition and conference visitor experience so whether you are a brand or agency marketer, media owner advertising professional, technology supplier or member of the press, you will find the site packed with useful content and insight to support your digital marketing and media strategy.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51358-adtech-london-multimedia-platform/
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
Butta Verses, a Bronx-bred rapper who now calls Fort Lauderdale, Florida home, made his debut appearance on De La Soul’s 2004 release The Grind Date spitting back to back with Posdonus on the song “No.” Butta’s name was bestowed upon him by fellow MCs at local ciphers but once his mixtape reached the ears of DJ Maseo from De La Soul, his rhymes started reaching neighborhoods around the world. Maseo signed Butta to his Bear Mountain Entertainment label and he began touring with De La Soul to promote The Grind Date. Butta released several mixtapes while playing over 200 shows on De La Soul’s international tour and began recording with his crew GCD (Glee Club Detention) as well as Seattle’s Vitamin D and Bean One for his Bear Mountain debut, Brand Spankin.
Having completed his term with Bear Mountain, Butta focused on live performances, sharing the stage with such veterans as Wu Tang Clan, KRS-One, Boot Camp Click and many others. Though no longer signed with Maseo, Butta was heard in late 2006 on De La Soul’s old-school flavored track, “You Got It” from Impossible Mission. All along, Butta has seen a great deal of his catalog licensed for television (NBC’s Saturday Night Live and A&E’s Dog The Bounty Hunter, to name a couple) and ringtones through his partnership with NYC-based licensing company, Beats and Rhymes.
Today, Butta is wrapping up his follow-up album, Six Minutes To Ten, with such guests as CL Smooth, and A-Butta of Natural Elements with production help from The Mighty V.I.C. and Tzarizm among others. March of 2007 will see the release of an exclusive Butta V track produced by Marco Polo on hip-hop upstart label Audio Clutch. The label's debut release will be available in record stores and online everywhere. Expect more from this rising star in 2007.
Courtesy of Butta Verses on MOLI.com
When a life-changing diagnosis brings moments of uneasiness, a glimmer of hope can make all the difference in bringing solace. As hope comes in many forms, Extended Stay America® hotels, the nation’s largest owner operated hotelier, announced today the launch of the brand’s latest initiative in their continued support for the fight against cancer – the “Give Hope” program. A natural evolution of Extended Stay America’s partnership with the American Cancer Society, the “Give Hope” program provides a platform to raise awareness and funds for pediatric cancer research.
To view the multimedia release go to:
https://www.multivu.com/players/English/8060751-extended-stay-america-give-hope-cancer-research/
Every cat owner knows how difficult it can be to impress their furry feline. Taking on one of his toughest challenges, celebrity chef, restaurateur and animal lover Richard Blais teamed up with Fancy Feast® to show cat lovers that there’s no better way to wow their cats than with Fancy Feast® Broths. The gourmet cat food brand is revolutionizing the cat food category with the introduction of eight recipes that offer a delicious combination of delectable broth with real seafood and veggies, crafted without by–products or fillers. Blais helped introduce Broths at an exclusive launch party at the Tasting Table Test Kitchen & Dining Room in New York City on Tuesday, July 22, where he premiered the product and a new video starring himself opposite the iconic Fancy Feast cat.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7273751-fancy-feast-broths-richard-blais-cat-food/
CRUZ, the No.1 Port in the World, has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of CRUZ and to give a superior brand visibility.
The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, Special Reserve and Pink.
The new packaging with its distinctive bottle shape marries both the traditional CRUZ’s attributes – elegance & authenticity with modernity to create a look with a great stand out.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7462151-new-design-porto-cruz/
Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’.
Stockholm-born Avicii, 25, has made a huge impact in the world of music in recent years, and is renowned for being one of the world’s top DJs, remixers and record producers. With a shared Swedish heritage, Volvo Cars and Avicii are now both entering a new phase in their existence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506451-volvo-avicii-a-new-beginning/
Leading smartphone brand Vivo officially announced the launch of its V3 and V3Max smartphones at a product release conference in Mumbai, India on April 5.
• Faster Operation with 4GB RAM
• Fast charging of five minutes for two-hour music playback
• Refine metallic body with 7.55 to 7.58mm slim design
• Faster fingerprint unlocking
• Hi-Fi quality sound
• Super-fast Shots
Part of Vivo’s 2016 V Series, the V3 and V3Max have a stylish, all-metal case design that not only guarantees durability, but also makes the phones much slimmer -- only 7.55 to 7.58mm in thickness.
In addition to a stylish exterior the new smartphones aim to provide a more efficient, fluent and enjoyable video and audio experience with modern phone users around the world in mind.
The V3Max combines 4GB RAM with a Snapdragon Octa-Core CPU to boost stability and speed with performance 100% better than is predecessor. The camera takes a mere 0.7 seconds to start up and features PDAF technology to focus project in 0.1 seconds. Combining with the extra-large 5.5-inch screen the camera offers the best photo and video viewing experience.
To view the multimedia release go to:
http://www.multivu.com/players/English/7800151-vivo-v3max-smartphone/
Kate Hudson and Ann Taylor toast to a wild, whirlwind holiday season. The brand’s campaign was shot while Hudson was filming the movie “Good People” and touring Europe with fiancé Matt Bellamy, his band Muse, and her two sons.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62862-ann-taylor-hollywood-holiday-with-kate-hudson
