Cars.com, a leading resource for buying and selling a car, kicks off its 2011 advertising campaign with two brand new commercials airing in Super Bowl XLV. This is the site’s fourth consecutive year advertising in the Big Game, delivering its message of “confidence” alongside some of the most recognizable brands in the country.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cars/48389/
Before today, health conscious consumers who value the health benefits and taste of cranberry juice, but desire lower sugar options, have been forced to choose between artificial sweeteners or watered-down juice products. Leading fruit juice company Old Orchard Brands (www.oldorchard.com) revolutionizes the juice aisle today with a new line of naturally-sweetened cranberry juice blends. Cranberry Naturals include only natural ingredients and 40% less sugar than traditional cranberry juice varieties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oldorchard/47335/
According to the 2010 Dietary Guidelines Advisory Committee, the majority of the American public is overfed or obese and yet under-nourished in several key nutrients¹. For people who try or want to maintain a healthy diet and lifestyle, but still lack key nutrients, it is important to seek the right vitamins from foods and select supplements from high-quality brands they can trust to fill this nutritional gap.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/naturemade/45299/
McDonald’s Director of Social Media Rick Wion will present about how one of the world’s largest brands connect with customers and drive new sales using mobile social strategies. The conference will be held on September 15, 2010 at the Graduate Center of The City University of New York and is sponsored by Business Development Institute and PR Newswire.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mcdonalds-bdi/45946/
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Chiquita Brands International, Inc. (NYSE: CQB) announced today that its new blend of packaged salads, Fresh Express® artisanal salads, are available across the country. Artisanal salads bring the taste of the four seasons with ingredients cultivated by artisanal growers and picked throughout the year for optimal freshness and taste.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chiquita/45660/
Solta Medical, Inc. (Nasdaq: SLTM), a global leader in the medical aesthetics market and manufacturer of the industry's three premier brands: Thermage®, Fraxel®, and Isolaz®, is pleased to announce that it has partnered with PGA TOUR golfer Scott McCarron to raise awareness about skin protection and the Fraxel re:store® laser treatment. As the leader in fractional laser technology, Fraxel delivers minimally invasive clinical solutions to resurface aging and sun damaged skin, including the removal of actinic keratoses (AK’s ) — a precancerous skin condition caused by sun exposure. Fraxel re:store treatment provides superior results for AKs on the face or other areas of the body displaying the signs of photodamage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/solta/45388/
Call it a revealing look at underwear: Janie Bryant, the costume designer for the AMC TV hit series “Mad Men,” has partnered with Maidenform Brands, Inc. to help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style. In her role as Maidenform’s Wardrobe Expert, Ms. Bryant who won an Emmy® for her work on HBO’s “Deadwood” western themed series and is now a multiple Emmy® nominee for her work on “Mad Men,” will join Maidenform in helping educate consumers by offering flattering fit and styling tips as well as share her expertise in dressing an array of body types, a skill honed while working on the set.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maidenform/45488/
Creme of Nature®, one of the most loved, long-standing and reliable brands in ethnic hair care, today announced that it is bringing Argan Oil — the hydrating and shine-intense “liquid gold” of Morocco — to retail shelves. This will be the first line of products with Argan Oil for multicultural hair available in mass retail. Creme of Nature with Argan Oil is an innovative line of five, moisture-enriched shine products infused with Certified Organic Argan Oil. The new products represent the brand’s foray into styling and finishing products. In addition to mass retailers, the line will be available at beauty supply stores nationwide this month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cremeofnature/45167/
Starwood Hotels and Resorts, Inc. (NYSE: HOT) announced that it will grow its New York City portfolio by 50% this year and open more hotels in New York in 2010 than any other city in the world. Today, Starwood operates 12 hotels in the Big Apple across six of its nine distinct and compelling brands. The company's NYC boom will result in 18 high-caliber Starwood hotels including the debut of Starwood's two newest brands in Manhattan — Aloft and Element. The company's bullish focus on NYC is illustrative of its meaningful global growth strategy — Starwood is on track to open more than 80 hotels in key markets around the world this year.
To view Multimedia Newsw Release, go to http://multivu.prnewswire.com/mnr/starwood/45288/
There are many big changes people can make to save money – cut back on all entertainment, for example. But there are also a number of smaller things people can do to save money, and with the economy not yet turning around, it seems many Americans have opted for this approach. Almost two-thirds of U.S. (65%) adults say they are purchasing more generic brands to save money, slightly up from February when 63% said they were doing this.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/harrisinteractive/44726/
EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry decision makers, today unveiled the new EE Times website, which can be found at www.eetimes.com, an innovative media platform that is the first professional community linking everyone in the global electronics industry to drive technology sales. The completely restructured website combines the power of the 1+ million monthly visitors to the website with the EE Times Group’s extensive portfolio of online brands – EE Times, Embedded.com, TechOnline and Designlines, eeProductCenter as well as must attend events – ESC and DesignCon, ARM Technology Conference and online education and training such as the popular Fundamentals of Design courses.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/eetimes/43070/
