Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
made by me. except for the clips in side this video.
hahahahaha. Just a mash up.......with my own creepy touch of course ^_^. comment and rate.......I NEEDZ UR RATINGZ!!!!!! oh and comment too
In response to the growing popularity of sweet and salty flavor mash-ups, Snyder’s of Hanover is excited to add Cinnamon Sugar and Salted Caramel varieties to its existing line of Flavored Pretzel Pieces.
Hitting store shelves this January, consumers are now offered an expanded opportunity for enjoyment beyond Snyder’s of Hanover’s traditional savory flavors. Both of the sweet and salty varieties will retail around $3.69 for a 10-oz bag.
To view Multimedia News Release, go to http://www.multivu.com/players/English/64907-snyders-of-hanover/
Bobby Wrote this song in 1962 due to his love of horror movies. This Was His Very Last Performance in 2006. Bobby died six months after this live performance of this global classic. Elvis Presley once said it is the dumbest song he has ever heard. Two weeks later it became a global hit in every country. It became the halloween anthem all over the planet, earning bobby millions every year from royalties. Bigger than any Elvis single. RIP Bobby
Hornitos® Premium Tequila today released the second annual Mariachi Mash Up music video and song to celebrate tequila’s biggest holiday, Cinco de Mayo. This year, the premium tequila brand brought Twisted Sister and Mariachis together to mash up Twisted Sister’s iconic anthem, “We’re Not Gonna Take It,” and to create the perfect party song for Cinco de Mayo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56089-hornitos-premium-tequila-second-annual-mariachi-mash-up-song-video
Bobby Wrote this song in 1962 due to his love of horror movies. This Was His Very Last Performance in 2006. Bobby died six months after this live performance of this global classic. Elvis Presley once said it is the dumbest song he has ever heard. Two weeks later it became a global hit in every country. It became the halloween anthem all over the planet, earning bobby millions every year from royalties. Bigger than any Elvis single. RIP Bobby
Watch Boston Legal on ION Television Weeknights 8|7c. ION Television will be airing all time favorite TV show Boston Legal. ION stations will begin airing seasons 1-4 weeknights at 8|7c. Check out ION Television's newly revamped website at www.iontelevision.com! This site will feature numerous new features from streaming video, interactive games, video mash-ups, cast/show information, show trivia, forum and blogs.
ION Television will be airing all time favorite TV show Boston Legal. ION stations will begin airing seasons 1-4 weeknights at 8|7c. Check out ION Television's newly revamped website at www.iontelevision.com! This site will feature numerous new features from streaming video, interactive games, video mash-ups, cast/show information, show trivia, forum and blogs.
Australian singer/ song writerDelta Goodrem promotes new fall schedule on ION TV. Check out ION Television's newly revamped website at www.iontelevision.com! This site will feature numerous new features from streaming video, interactive games, video mash-ups, cast/show information, show trivia, forum and blogs.
For the first time ever, the BBC have uploaded raw rushes onto the internet with a view to getting UK film makers to edit the footage in any way they wish. The best new cuts will win unique prizes, including a spot on the BBC Homepage, attending a documentary masterclass at the BBC and a meeting with a BBC Multiplatform Commissioning Executive.
Footage from interviews including Tim Berners Lee, Stephen Fry and Biz Stone are available, with entries for the BBC Digital Revolution competition open from 14th December 2009 to 3rd January 2010. Find out more at http://www.bbc.co.uk/digitalrevolution/
Sharpie® delivered a giant fan “hello” to One Direction along with a big heartfelt “thank you” to a special New Jersey teen during an event yesterday to officially welcome One Direction to their upcoming US Tour.
Sharpie, a sponsor of the first leg of the 1D tour, invited a select group of teens to offer up a giant-sized hello to the global music superstars. Fans packed an event in midtown Manhattan to deliver a one-of-a-kind hello to Harry, Liam, Louis, Niall and Zayn They created posters, signed welcome walls, and offered video-captured hellos to be delivered to the boys later in a fan video mash-up.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59148-sharpie-ariana-grande-say-hello-to-one-direction-u-s-tour-kick-off
