The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Telemundo announced the premiere of the series based on the true story of La Diva de la Banda, “Jenni Rivera: Mariposa de Barrio” on Tuesday, June 27 at 8 pm/7c. The series is the latest Telemundo bio-musical series and stars Angélica Celaya, Samadhi Zendejas and Gabriel Porras. Viewers can follow the story on Facebook at http://www.facebook.com/MariposaDeBarrioTLMD, on Instagram @MariposaDeBarrioTLMD and join the conversation via #MariposaDeBarrio on all platforms.
The highly-anticipated story follows superstar Jenni Rivera as she pursues her dream of fame; offering an autobiographical tale from her birth until her unexpected and tragic death. The series - based on her book “Inquebrantable” as well as on unpublished testimonies from her family, close friends and associates - explores her life as a daughter, mother, wife, lover and artist. Written by Rossana Negrin, “Jenni Rivera: Mariposa de Barrio,” is a story that highlights the most important events in Jenni Rivera’s life and serves as a source of inspiration, optimism and empowerment for the Hispanic community in the United States.
To view the multimedia release go to:
https://www.multivu.com/players/English/8119651-telemundo-jenni-rivera-mariposa-de-barrio/
Check out the Townsville Tigers as Wild
Turkey completely surprises them by converting their park footy match
into a game for superstars with a big screen, commentators including
Cowboys legend Johnathan Thurston, cheerleaders, film crews and flash
fans to surprise them with a massive turnout. Salt of the earth fellas
get the surprise of their lives, and everyone in town loves it thanks
to Wild Turkey. The Townsville Tigers are one of Wild Turkey
Bourbon's Turkey 10. See what they are made of as they play a live
match! Check out the rest of the teams here:
http://www.youtube.com/WildTurkeyAU Join the conversation at http://www.facebook.com/wildturkeyau
Bloomberg Government's "The Digital Trust: Securing Commerce," a five-city tour underwritten by Visa Inc., culminates in Washington, DC on March 26. Business leaders and government officials join Bloomberg Government to discuss ideas and principles learned in this cross-country conversation--redefining the bonds of trust and cooperation between retailers, regulators, Congress and consumers in a new era of digital commerce.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7371431-bloomberg-visa-the-digital-trust-securingcommerce/
Retired Marine Corps Lieutenant Colonel, actor and comedian Rob Riggle stars in the third installment of Easter Seals Dixon Center’s award-winning PSA series. Released today to coincide with Memorial Day, “What to Wear” uses light humor to highlight the strengths of returning veterans while reinforcing the valuable contribution they make in America’s workforce.
“Changing the conversation about how Americans perceive veterans is really important,” says Riggle, with 20+ years of military service. “These are hardworking, dedicated, innovative people who deserve quality employment when they return home from their military service.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7172752-easter-seals-dixon-center-psa-riggle/
Eisai Inc. today announced the launch of My Healthy™, an interactive and motivational campaign that shifts the focus of the obesity conversation away from just pounds lost to health gained. Almost 70 percent of Americans are affected by obesity or overweight. This movement emphasizes that those affected by obesity or overweight with a related health condition can benefit from small positive changes, including modest weight loss.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7131331-eisai-inc-my-healthy-promise-liberate-your-closet/
What do I say in my videos? Creating great content for your videos is very easy. You know your business best! Create a video just like you would have a conversation with someone. Watch this video to see 3 important points to consider before you make your first video.
Share this video: http://www.youtube.com/watch?v=9uGQNHUPv9w
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
UBM Tech’s online telecom publication Light Reading (www.lightreading.com) today announced it has enhanced its position as the premier online destination for the global communications industry with a completely restructured, community-driven media platform that brings the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts. In addition, the stunning new design is optimized for rapid interaction and engagement among community members, combining both digital and live event content.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62973-ubm-tech-new-light-reading-online-global-communications-new-strategy
No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.
Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51616-we-first-social-branding-seminar-simon-mainwaring
Dixie®, a Georgia-Pacific brand and the leader in disposable tableware and other conveniences for busy families, today announced the creation of a social movement called “Dark for Dinner.” The movement, which launches on June 14 and will take place every Sunday for six weeks, is designed to encourage families to focus on the present and to “Be More Here.”
Dixie is asking families to remove all distractions, including electronic devices, from their dinner experience, and then share what they learned from going “Dark for Dinner” via social media using the hashtag, #DarkforDinner.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7279951-dixie-launches-dark-for-dinner-movement/
Finding Your Identity in Jesus. The True Beauty films invite you into an authentic conversation about God’s Word. Learn more about this book and author http://truebeautyfilms.com/ Christian
