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The TOEIC Program recently launched Why English Matters, a new content-based website that seeks to build awareness and share information about the important role that English-language proficiency plays in the global economy.
Why English Matters features a new video documentary series that explores the role of English through interviews with human resource managers and decision makers from leading global organizations. The site also features related research and news articles about the impact of effective English communication skills for the international workforce.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7056051-ets-toeic-program-why-english-matters-website-documentary-series
Whirlpool Corporation is celebrating the conclusion of its first-ever Global Habitat Build Project -- a project which engaged more than 200 Whirlpool Corporation employee volunteers in 14 Habitat for Humanity home build projects in eight countries. The project was coordinated to recognize the many contributions of the company’s former CEO, Jeff Fettig, who stepped down as CEO on October 31 of this year, and to celebrate the 17-year partnership between Habitat for Humanity International and Whirlpool Corporation.
“What better way to recognize the standard of giving back set by our Chairman and former CEO, Jeff Fettig, than to collectively build homes around the world in his honor,” said Jeff Noel, the corporate vice president of communications & public affairs for Whirlpool Corporation. “At the same time, we’re celebrating our long-standing relationship with Habitat for Humanity. Jonathan Reckford, CEO of Habitat for Humanity International, gave his time to hammer nails alongside our employees, honoring our collaborative work building homes and positively impacting society for nearly two decades.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8219351-whirlpool-celebrates-global-habitat-build-project/
www.Clicktecs.com The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
Some companies have started testing SEO, and others may be doing some Social Media. If you are publishing content, then you may unknowingly be doing content marketing. These three commonly used marketing tactics, when executed together on a consistent basis can produce some really great results and it is what smart marketers have figured out. Conveniently named \'Optimized Content Marketing\'.
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Her company, Vidlit, needs a smart, fun, viral-ready marketing tool.
So she meets with Jane, from Vidlit, and asks, “What does Vidlit do?”
We make videos, write books, design websites, create Power Points, edit speeches,blog, compose music, create images, produce pilots, do title sequences, enhance presentations, connect, invent and curate, and build brands.
Stylin' Digital
: Vidlit.
No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.
Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51616-we-first-social-branding-seminar-simon-mainwaring
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
The maker of Shell ROTELLA® engine oil is leading the effort to have the U.S. White House formally recognize the pickup truck as the “Official Vehicle of the United States.” To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell ROTELLA® campaign, entitled “Pickup Pride” which may forever change the way Americans view the pickup truck.
“The campaign celebrates the achievements of hard-working Americans and highlights the pickup truck, which for almost a century, continues to support those who have given their blood, sweat, and tears to help build our country,” said Megan Pino, Global Brand Manager for Shell ROTELLA® engine oil. “The pickup truck exemplifies America’s resilience and the work it takes to continue to build our communities and support our farms, both which deserve to be recognized.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8157351-shell-rotella-pickup-truck-official-us-vehicle/
USG Corporation (NYSE: USG), a leading building products company, today announced its new brand identity and tagline, “It’s Your World. Build It.,” which exemplifies the organization’s unwavering commitment to customers and its strategy for continued growth.
To view Multimedia News Release, go to http://www.multivu.com/players/English/62145-usg-new-brand-identity/
USANA Health Sciences is pleased to announce an innovative technological advancement: its U.S. patent-pending USANA InCelligence Technology™. This exclusive cell-signaling technology—now found in various USANA® products—is designed to help your body’s cells renew and protect themselves in unique and powerful ways, representing a monumental leap forward in cellular nutrition and overall wellness.*
“USANA continues to build a reputation as an innovator in the science of cellular health and nutritional supplementation,” says USANA Founder Dr. Myron Wentz. “With USANA’s InCelligence Technology, we are ensuring that our company remains on the cutting-edge of nutritional supplementation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7736551-usana-incelligence-technology/
Twelve-year-old Ugandan soccer star and malaria survivor Charles Ssali, together with Major League Soccer Commissioner Don Garber, is making a stop in New York today to formally launch the United Against Malaria campaign in the United States. Starting with a breakfast event in Times Square, Ssali will be welcomed to the United Nations by avid soccer fan, Deputy Secretary-General Dr. Asha-Rose Migiro.This initiative is a partnership that aims to harness the popularity of soccer and the excitement leading up to the 2010 FIFA World Cup South AfricaTM as a way to raise global awareness and build worldwide commitment to ending malaria, as well as increase the use of prevention tools and malaria treatment in Africa.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/thegatesfoundation/41028/
