During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
Master the arts of essence and sophistication. This is the simple yet powerful design philosophy of LG SIGNATURE, the luxury premium brand that is redefining the concept of metro classy lifestyle.
LG SIGNATURE has teamed up with leading interior designers, architects and related experts residing in major cities in different countries including UK, Germany, and Australia, where LG SIGNATURE has launched. Their use of LG SIGNATURE products at home seamlessly fit into spaces for metro classy living.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288551-lg-signature-interior-designers-architects/
Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® is excited to announce that the one and only Energizer Bunny™ has been selected as the new PEEPS® Celebrity Creative Director. The Pink PEEPS® Bunny searched far and wide to find the perfect creative partner to help drum up new energy for the 2018 Easter product line. With his power-packed, unstoppable nature, the Energizer Bunny™ was the best choice for the job.
“It’s no surprise that Easter is THE holiday for PEEPS®, and after 65 years we needed ‘some -bunny’ to help re-energize the brand’s product offerings and help us power up innovation,” said the Pink PEEPS® Bunny, Director of Bunny Operations (via translator.) “Who better to help power up innovation than the coolest symbol of long-lasting energy – the Energizer Bunny™, plus he kind of looks like me!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8288951-peeps-energizer-bunny-easter-creative-director/
www.ferrarafestival.it - The Biggest Italian Hot Air Balloons Festival. 50 crews, ten days of big fun, an explosive and funny full programme all dedicated to the Air, Sports and Entertainment, the UNESCO\\\'s Ancient Centre of Ferrara just few minutes away. Unbelievable. 21/30 September 2007. Come to Fly.
