Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® is excited to announce that the one and only Energizer Bunny™ has been selected as the new PEEPS® Celebrity Creative Director. The Pink PEEPS® Bunny searched far and wide to find the perfect creative partner to help drum up new energy for the 2018 Easter product line. With his power-packed, unstoppable nature, the Energizer Bunny™ was the best choice for the job.
“It’s no surprise that Easter is THE holiday for PEEPS®, and after 65 years we needed ‘some -bunny’ to help re-energize the brand’s product offerings and help us power up innovation,” said the Pink PEEPS® Bunny, Director of Bunny Operations (via translator.) “Who better to help power up innovation than the coolest symbol of long-lasting energy – the Energizer Bunny™, plus he kind of looks like me!”
To view the multimedia release go to:
The spring season is finally upon us and the candy connoisseurs at Just Born Quality Confections continue to whip up new PEEPS® flavors and products to fit every PEEPSONALITY®! With more than a dozen different product varieties available in numerous colors, shapes and flavors, the versatile marshmallow treat is sure to show up in Easter baskets, artwork and recipes and as always, the star of dioramas. Regardless of how they are used, the nostalgic favorite is sure to bring smiles to fans of all ages.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404453-peeps-easter-marshmallow/
An iconic symbol of Easter, the PEEPS® brand has been the Easter basket staple for just over 60 years. With more than 1.5 billion PEEPS® consumed during Easter alone, it’s no wonder PEEPS® have remained the #1 non-chocolate candy at Easter for more than 20 years. From making colorful additions to baked goods, to decorative accents for craft and art projects, to fun little surprises hidden inside Easter eggs or simply savoring the sweet treat on its own, PEEPS® are sure to bring a smile to kids of all ages.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65392-just-born-easter-basket-favorite-peeps-offers-variety-for-everyone
Santa isn’t just sliding down the chimney this year! To bridge the gap between Easter and Christmas, 20 PEEPS® Santas hopped through New York City spreading cheer and sweetness. The journey of the Santas culminated with a choreographed dance to the tune of the “Bunny Hop” and the distribution of samples of candy-cane-inspired PEEPS® Candy Cane marshmallow treats.
The hopping Santas began at Rockefeller Plaza and hopped about the city, stopping at Times Square, and outside Radio City Music Hall, finally gathering for a special event that had spectators jumping with joy.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/57865-just-born-inc-peeps-santas-easter-bunny-hop-new-york-city