Tune in as the Emmy® Award-winning television series This Old House kicks off its first-ever Los Angeles renovation on PBS. With the help of local tradespeople, the expert crew gives a 1933 Spanish Colonial Revival located in the neighborhood of Silver Lake a “Hollywood-style makeover.” In order to accommodate a growing family, homeowners Kurt Albrecht and Mary Blee know they need to expand their home. The This Old House experts are working with Los Angeles-based contractor Steve Pallrand and his design-build firm Home Front on a modest 750-sq.ft. addition, which includes a new second floor, larger kitchen, new family room, two additional baths and two more bedrooms. Throughout the renovation, the series will focus on preserving and replicating the quaint period details that make the property unique, such as the clay roof tiles, arched doorways, tray ceilings, plaster ornamentation, inlaid floors and art deco light fixtures.
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There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16.
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Fashion Stylist Cher Coulter, recently named “Stylist of the Year” at the 2010 Hollywood Style Awards, is well known for creating innovative and head-turning looks for some of today’s hottest stars including Kate Bosworth, Sienna Miller, Orlando Bloom, and Teresa Palmer. Coulter is now stepping in front of the camera, hosting a video series called “Love Your Assets,” sharing tips that help women dress to accentuate the part of their body they love the most. The videos are presented by INVISTA, the manufacturer and marketer of LYCRA® fiber, and feature body shaping solutions from ASSETS by Sara Blakely, a shapewear brand from the founder of SPANX®.
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For many women with frizzy, coarse, unruly hair, there’s no limit to what they would spend—or undergo—to achieve sleek, smooth, straight strands. With the advent of keratin-based salon straightening treatments, women are clamoring for the unprecedented smoothing benefits, spending upwards of $250 to experience the dramatic effects the services promise.
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This Black History Month, the United States Marine Corps (USMC) is launching a new multimedia campaign entitled “Where I’m From,” showcasing communities that Marines proudly call home. The campaign asks Marines to share why they choose to defend the nation and what about their hometowns they find most inspiring. The “Where I’m From” creative includes television, print, online display and mobile and will be featured nationwide during the month of February.
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Bluefin Labs (www.bluefinlabs.com) unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time. The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns.
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Black & Decker’s® new 36V Variable-Speed Self-Propelled Cordless Rechargeable Mower (SPCM1936) delivers the power and performance that consumers expect from Black & Decker without the mess and hassles of gas. This new rechargeable mower offers a self propelled feature which allows users to adjust the mowing speed to their personal pace so they can achieve great cutting results with minimal effort.
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Black & Decker’s® new 20 Volt Max* Cordless Lithium Ion String Trimmer and Edger (LST220) gives consumers what they want: more power, long battery life and great results without the mess and hassles of gas. The exclusive PowerDrive Transmission enables users to cut more in less time** and the Lithium Ion battery holds its charge five times longer than Black & Decker HPB18 batteries, providing long battery life year after year.
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As the leading corporate advocate for positive afterschool programs, JCPenney is increasing its support of FIRST® (For Inspiration and Recognition of Science and Technology) by sponsoring 500 high school teams nationwide as they compete in FIRST robotics competitions this spring.
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Some wounds go deeper than others and nothing helps more than strong arms pulling one tightly in to an even bigger heart. These stories feature women who have survived bitter pasts, and the men who have become stronger for understanding them. Together they can overcome anything, with a love born of compassion. This wonderful anthology is brought to you by Lori Foster, Erin McCarthy, Sylvia Day, Jamie Denton, Kate Douglas, and Kathy Love. Learn more about the book and its authors here, http://bit.ly/g9DlHi Author proceeds are donated to the One Way Farm home for abused and abandoned children. www.onewayfarm.org Romance
Activision Publishing, Inc. (Nasdaq: ATVI) announced today the worldwide debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/skylandersgame/48523/
Genworth Financial, Inc. (NYSE: GNW). Keeping their word. This is the number one reason Americans aim to keep a promise, according to the recent Genworth Promises Survey. The survey, designed to uncover why and to whom people make and keep promises, also revealed that people are highly motivated by family priorities. Sixty percent of U.S. adults reported they keep promises to satisfy a loved one, and 59 percent to show they care. When it came to delivering on their promises, more than half of those who have ever made a promise, 65 percent, gave themselves an “A” in keeping promises. The Genworth Promises Survey, which was conducted online by Harris Interactive® among 2,235 U.S. adults aged 18+ on behalf of Genworth Financial was released today.
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