Plug-in hybrid electric vehicles (PHEVs) are hybrids with high-capacity batteries that can be charged by plugging them in. Although PHEVs do not have to be plugged in to be driven, they will not achieve optimal fuel consumption or maximum driving range without charging.
For an accessible version of this video, please visit:
http://www.nrcan.gc.ca/energy/efficiency/transportation/cars-light-trucks/buying/16221
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
What happens when Pitch Perfect actress Brittany Snow uses her charm to talk sunscreen? Shoppers end up singing a different tune than what they expected. Snow, the new face of Coppertone® CLEARLYSheer®, helps prove that trusted protection doesn’t have to come in a tiny bottle with a fancy price tag. Through hidden cameras, she delights shoppers with Coppertone® CLEARLYSheer®, the breathable and light daily sunscreen that’s perfect for everyday protection.
Most people don’t expect a luxurious moisturizing sunscreen to come from Coppertone®. To help them understand it is possible, the brand masked CLEARLYSheer® as Le Clair, a non-existent new prestige sunscreen. Coppertone® then teamed up with Brittany to encourage shoppers to test the face-friendly product on their skin. While they unknowingly applied Coppertone® CLEARLYSheer®, they continually complimented its clean and lightweight formula. At the end, the product is revealed to be from Coppertone®! Is their reaction good or bad? Check out the video to see what shoppers had to say following the reveal! Are they pleasantly surprised? Did Brittany sell it in? You’ll have to watch the video to find out.
To view the multimedia release go to:
http://www.multivu.com/players/English/7829551-coppertone-clearlysheer-brittany-snow/
Blue Plate® Mayonnaise, one of the country’s oldest and most beloved condiment brands, is shaking up the mayonnaise aisle with the industry’s first mayonnaise made with Greek yogurt. Blue Plate Light Mayonnaise with Greek Yogurt (Blue Plate Light Greek) features creamy, tangy Greek yogurt for a full-flavored light mayonnaise with half the fat and calories of traditional mayonnaise, plus one gram of protein per serving. The new Blue Plate Light Greek is in stores now, available in a 30-ounce jar and a 12-ounce squeeze bottle.
This is the first major product innovation in real mayonnaise since the introduction of olive oil more than five years ago. Consumer research shows that Greek yogurt has come into its own as a food super trend, and U.S. consumption is expected to reach $4 billion by 2019. Blue Plate Light Greek features a flavor that is perfectly proportioned to pair with sandwiches, salads and more. The added protein is yet another nutritious benefit not found in any other mayonnaise.
To view the multimedia release go to:
http://www.multivu.com/players/English/7740951-blue-plate-greek-mayo/
Walt Disney Records is set to release a new hologram vinyl version of the original motion picture soundtrack for Star Wars: The Force Awakens. With score conducted and composed by five-time Academy Award®-winning composer John Williams and liner notes by the film’s director, J.J. Abrams, the double LP features a 16-page booklet on 180 gram vinyl. This one-of-a-kind vinyl set, hand etched by Tristan Duke (Jack White’s Lazaretto) of Infinity Light Science, offers a 3D hologram experience featuring the Millennium Falcon on Disc 1/Side B and a TIE Fighter on Disc 2/Side B. For optimal viewing, use a direct light source or simply hold a mobile phone flashlight above the vinyl to view the holograms.
Tristan Duke founded Infinity Light Science in 2008, a research laboratory with an emphasis on laser holography, interferometry, light-field imaging, hand-drawn holography, and relativistic imaging.
The must-have vinyl album also features Direct Metal Mastering (DMM) for an optimal listening experience. Disney Music Group has joined forces with Pro-Ject Audio Systems to showcase this unique, next-level advancement in holographic vinyl technology with the Elemental turntable, a combination of minimalist design and maximum performance from the world leader in high fidelity turntables. The two brands will collaborate on co-promotions at retail, online, and radio.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847351-star-wars-the-force-awakens-vinyl/
Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor.
Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here.
To view the multimedia release go to:
http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners/
As part of an ongoing commitment to support life sciences innovators and the development of integrated, cross-sector solutions to prevent, intercept and cure diseases, Johnson & Johnson today named cell biologist Yoshinori Ohsumi, Ph.D., of the Tokyo Institute of Technology the winner of the 2016 Dr. Paul Janssen Award for Biomedical Research for his pioneering discoveries concerning the molecular basis of autophagy.
Dr. Ohsumi was honored today during an event at the 2016 BIO International Convention in San Francisco. A video of his acceptance comments can be viewed here.
“Dr. Ohsumi’s curiosity led him to become the first person in the world to determine the molecular mechanism and regulation of autophagy, shedding light on one of the most basic functions of all living cells,” said Paul Stoffels, M.D., Chief Scientific Officer, Johnson & Johnson. “Dr. Ohsumi’s discoveries hold promise for better understanding, preventing and treating many diseases. It is with great pleasure that we celebrate his contributions, which remind us of the innovative spirit Dr. Paul brought to the lab every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856351-2016-dr-paul-janssen-award-ohsumi/
On September 10, 2016, the nation’s leading reproductive health, rights, and justice organizations will host free music and cultural events that shine a light on the majority of Americans who support abortion rights and show how access to abortion benefits women, their families and ultimately, the country.
All Access, a series of high-energy concerts, is bringing top musical and comedic talent to Cleveland with four other events taking place simultaneously in Atlanta, Chicago, Miami, and Philadelphia. From dance parties to slam poetry contests, thousands more will participate in more than 30 smaller events across the country to show that abortion rights supporters are visible, active, and willing to speak up.
To view the multimedia release go to:
http://www.multivu.com/players/English/7869451-all-access-concert-supporting-abortion-access/
Team In Training. Light The Night. Man & Woman of the Year. Student Series. Leukemia Cup Regatta. More than 13 million participants in these popular fundraising campaigns last year alone helped The Leukemia & Lymphoma Society (LLS) invest more than $1 billion in research to advance lifesaving treatments and cures for blood cancer patients.
For Blood Cancer Awareness Month this September, LLS is reminding us that despite progress, much work still needs to be done to save more lives. More than 1.2 million people in the U.S. are living with or in remission from a blood cancer. Leukemia causes more deaths than any other cancer among children, adolescents and adults younger than 20 years. Leukemia, lymphoma and myeloma are expected to cause the deaths of an estimated 58,320 people in the U.S. in 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554853-lls-blood-cancer-awareness-month/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Saving 30 percent up-front on the cost of attractive and functional home improvement products, as well as installation costs, and then saving on annual energy costs by utilizing solar power, is an attractive opportunity for homeowners.
Skylights provide natural light and ventilation
Energy Star-qualified no leak solar powered fresh air skylights from VELUX America offer that opportunity. The 30 percent federal tax credit on products and installation can make these top-of-the-line skylights available for close to the cost of entry-level models. The skylights not only admit healthful natural light, but silently bring fresh air into the home to improve indoor air quality.
To view the multimedia release go to:
http://www.multivu.com/players/English/7920352-velux-solar-powered-skylights-tax-credit/
