Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
This summer HGTV reveals a new opportunity for an undiscovered design virtuoso to win his or her own show on the network in HGTV Star, a new twist on HGTV’s classic design competition, Design Star. Premiering on Sunday, June 9, at 8 p.m. ET/PT, the seven-episode series features 10 creative finalists who must tackle unexpected design challenges assigned by host and mentor David Bromstad and impress the panel of design experts, including network stars Genevieve Gorder, Vern Yip and series newcomer Sabrina Soto. In addition, special guests including Susan Feldman, co-founder of shopping web site One King’s Lane; Sara Peterson editor-in-chief of HGTV Magazine; and HGTV’s Property Brothers Jonathan Scott and Drew Scott, appear in designated episodes this season to raise the stakes in this winner-takes-all competition.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60775-hgtv-star-season-8-design-competition-show-summer-2013
“Across the country we’re seeing an alarming number of what we call staged accidents,” said Joe Wehrle, NICB president and chief executive officer. “These are crashes that are made to look like accidents, but in reality are carefully orchestrated scenarios aimed at collecting medical and vehicle damage payments from insurers. The simple truth is they are expensive and dangerous. We are working with our member insurance companies and law enforcement partners to put the people that commit these crimes behind bars.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nicb/43814/
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