What happens when Pitch Perfect actress Brittany Snow uses her charm to talk sunscreen? Shoppers end up singing a different tune than what they expected. Snow, the new face of Coppertone® CLEARLYSheer®, helps prove that trusted protection doesn’t have to come in a tiny bottle with a fancy price tag. Through hidden cameras, she delights shoppers with Coppertone® CLEARLYSheer®, the breathable and light daily sunscreen that’s perfect for everyday protection.
Most people don’t expect a luxurious moisturizing sunscreen to come from Coppertone®. To help them understand it is possible, the brand masked CLEARLYSheer® as Le Clair, a non-existent new prestige sunscreen. Coppertone® then teamed up with Brittany to encourage shoppers to test the face-friendly product on their skin. While they unknowingly applied Coppertone® CLEARLYSheer®, they continually complimented its clean and lightweight formula. At the end, the product is revealed to be from Coppertone®! Is their reaction good or bad? Check out the video to see what shoppers had to say following the reveal! Are they pleasantly surprised? Did Brittany sell it in? You’ll have to watch the video to find out.
To view the multimedia release go to:
Popular tradition gives vinegar many healthful benefits, both through topical and internal use: it is antiseptic, antioxidant, purifying, soothing, protective, and toning.
This new interest motivated hair colouring pioneer Christophe Robin to study the cosmetic properties linked to vinegar, and research formulas inspired by traditional recipes to create a product that meets the current needs of both men and women.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7560651-christophe-robins-botanical-vinegars/
AmLactin® Alpha-Hydroxy Skin Care is proud to announce the introduction of AmLactin® Cerapeutic™ Restoring Body Lotion, formulated with skin care’s newest “power couple”— alpha-hydroxy acids (AHAs) and essential ceramides. Making its retail debut at select Wal-Mart and Walgreens stores, AmLactin® Cerapeutic™ contains the intensely hydrating, patented ULTRAPLEX® formula to gently exfoliate, and three skin identical ceramides that work together to quickly strengthen skin’s protective moisture barrier for noticeably softer, more resilient skin.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60859-upsher-smith-amlactin-cerapeutic-restoring-body-lotion
Rough, dry skin may seem like a constant battle for some, especially as cold weather creeps in. When it comes to defeating dryness, leading New York Cosmetic Dermatologist, Dr. Doris Day, recommends following three cardinal rules: cleanse, exfoliate and moisturize. Using a mild cleanser helps rid skin of daily dirt buildup without stripping it of its essential oils. Once skin is clean and dry, applying a moisturizer with 12% lactic acid, like AmLactin® Moisturizing Body Lotion, aids in skin’s natural renewal process, exfoliating dead skin cells while simultaneously locking in moisture to the new cells underneath.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59155-upsher-smith-laboratories-amlactin-moisturizing-body-lotion
Avon announced today it will launch Fergie’s third fragrance, Viva, with a special advanced preview on Cyber Monday, months ahead of its February 2013 launch. As a highly-anticipated follow up to Fergie’s two fragrances, Outspoken and Outspoken Intense, Viva will be available to customers through their Avon Representatives on this day only as part of an online exclusive beauty gift set. This limited edition holiday special will feature the full size Viva fragrance, matching shower gel, body lotion, and other Avon beauty products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58789-avon-new-fragrance-viva-by-fergie-live-life-by-your-own-rules
AmLactin®, the #1 moisturizer brand recommended by dermatologists for rough, dry skin, is donning a fresh, new look while bringing dry skin sufferers the same effective, hard-working formulas. The makeover comes with a new family name: AmLactin® Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line’s intensity and success at helping skin retain its moisture.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55256-amlactin-alpha-hydroxy-skin-care-moisturizer