Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand is releasing a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement.
The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather than the usual mom and kid target.
To view the multimedia release go to:
http://www.multivu.com/players/English/7862951-the-onion-yup-nothing-hour/
In 1997, Old Orchard Brands expanded beyond its frozen juice business to begin bottling various fruit juice beverages from its family-owned and run operations in rural Michigan. The year 2017 marks the 20th anniversary of Old Orchard’s bottled juice business, which has grown to become one of the leading shelf-stable juice brands in the country. To celebrate, Old Orchard will be giving away two FREE truckloads of juice – one truckload to its fans, and one truckload donated to local food pantries. Thirsty fans can enter to win their share of the bounty via the Bottle Bash Sweepstakes on Old Orchard’s website.
To view the multimedia release go to:
http://www.multivu.com/players/English/8011151-old-orchard-celebrates-20-years/
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Children International joins the United Nations’ campaign to fight poverty one child at a time!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childreninternational/40379/
Overweight high-school senior Maggie Baker always felt sorry for herself for not being as skinny, pretty or wealthy as the popular girls at school. When Maggies name ends up on the list of nominees for homecoming court as a prank by her classmates, Maggie chooses to stay on the ballot in order to represent all the outcasts at school. As word of her courageousness spreads, Maggie becomes a local celebrity and a symbol for all those who were bullied in high school. But when Maggies newfound fame goes to her head she is forced to take a long, hard look at herself and reevaluate which battles are worth fighting.
It isnt always easy being green we all have our dirty little secrets So why not confess all those eco-sins to Together dot com and take a load off your conscience. Heres Dan to show you how.
Everybody loves popcorn. Especially us. But we take it further than anyone else. You could say we're crazy - seriously crazy - about the stuff! How serious? And just how crazy? Serious enough that we created a company completely devoted to popping the freshest, plumpest, most tender kernels of Indiana's finest corn. And crazy enough that we hired the world's first Popcorn Chef, Ed Doyle, to help us reinvent popcorn. Visit Dale & Thomas on MOLI.com
The hottest designers, trendsetters and fashionistas have converged upon New York City to glimpse the unveiling of the season’s newest fashion lines and take a sneak peak at the latest trends emerging in the fashion industry. Join us as we go behind the scenes and give you VIP access to Fall 2008 Fashion Week in New York City. Tertiary Productions and MOLI.com, in partnership with Fashiontribes, have captured the hottest events and other exclusive Fashion Week content at this year’s festivities.
Check out more Fashion Week Videos on MOLI.com
