What happens when Pitch Perfect actress Brittany Snow uses her charm to talk sunscreen? Shoppers end up singing a different tune than what they expected. Snow, the new face of Coppertone® CLEARLYSheer®, helps prove that trusted protection doesn’t have to come in a tiny bottle with a fancy price tag. Through hidden cameras, she delights shoppers with Coppertone® CLEARLYSheer®, the breathable and light daily sunscreen that’s perfect for everyday protection.
Most people don’t expect a luxurious moisturizing sunscreen to come from Coppertone®. To help them understand it is possible, the brand masked CLEARLYSheer® as Le Clair, a non-existent new prestige sunscreen. Coppertone® then teamed up with Brittany to encourage shoppers to test the face-friendly product on their skin. While they unknowingly applied Coppertone® CLEARLYSheer®, they continually complimented its clean and lightweight formula. At the end, the product is revealed to be from Coppertone®! Is their reaction good or bad? Check out the video to see what shoppers had to say following the reveal! Are they pleasantly surprised? Did Brittany sell it in? You’ll have to watch the video to find out.
To view the multimedia release go to:
http://www.multivu.com/players/English/7829551-coppertone-clearlysheer-brittany-snow/
Seqirus announced today that the National Adult and Influenza Immunization Summit (NAIIS) awarded the organization with the 2016 Immunization Excellence Award for best Corporate Campaign. The accolade recognizes Seqirus’ creative and collaborative efforts to improve vaccination awareness and rates during the 2015-16 influenza season. The award was presented yesterday during the NAIIS Summit in Atlanta, Georgia.
“We are pleased to receive this prestigious honor, and thankful to our partners, Families Fighting Flu and several collegiate student organizations, for their dedication to spreading the word about the dangers of flu and encouraging their peers to get vaccinated,” said Dr. Marie Mazur, Vice President of Global Commercial Development and Policy. “Moving forward, Seqirus is committed to building on this season’s success with college students and continuing the important work of flu prevention for all.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833751-seqirus-national-award-knockoutflu/
ConnXus, a supplier diversity technology platform, today announced that it has closed $5 million in Series “A” funding, led by Techstars Ventures, Serious Change L.P. and Impact America Fund.
“This round of funding will significantly accelerate ConnXus’ long-term impact on generating sustainable and diverse supply chains,” said Rod Robinson, CEO and founder of ConnXus. “To date we’ve raised $10 million in investments, including participation from Techstars Ventures, CincyTech, Serious Change L.P., Impact America Fund, and several private angel investors.”
ConnXus’ cloud-based, supplier diversity sustainability dashboards open the door for procurement, supplier diversity, and supply chain professionals to access a wealth of global supply chain analytics. Robinson believes Techstars and the other investors are the right investors for the company to disrupt and add imperative value to the $10-billion supply chain and procurement software market.
To view the multimedia release go to:
http://www.multivu.com/players/English/7834951-connxus-five-million-series-a/
Epson America, Inc. today announced that Smark Company, a distributor of industrial custom blended specialty chemicals, has integrated the Epson ColorWorks® C7500 and C831 inkjet label printers into its business workflow to significantly streamline in-house label production and maintain a safe production environment. Leveraging the ColorWorks printers, Smark is able to produce labels with exceptional clarity and color, in half the time compared with their previous legacy two-step label production process, and effortlessly differentiate the hazardous chemicals used in custom blends to comply with strict Globally Harmonized System of Classification and Labeling of Chemicals (GHS) guidelines1.
“The two-step label process we utilized previously relied on pre-printed labels that would often smear or fade – a costly and risky issue,” said Michael Garcia, supply chain manager, Smark Company. “Since installing the C7500 label printer, along with the ColorWorks C831, we now have the flexibility and efficiency required to adapt to new industry mandates and keep up with the ever-evolving demands of our customers. The move to on-demand color labeling has been extremely beneficial to our business.”
Fast machines that consume ink efficiently and produce sharp images, the Epson ColorWorks C7500 and C831 printers are designed to increase productivity while reducing the cost of using pre-printed labels. Leveraging bright, durable label media, the printers give a premium look to professional branded products, and come highly recommended from renowned industry consultants.
To view the multimedia release go to:
http://www.multivu.com/players/English/7820751-epson-colorworks-label-printer-smark/
May is Mental Health Awareness Month. Nine out of ten times when someone dies by suicide, they have a diagnosable mental health condition at the time of their death. However, mental health conditions are treatable, and most people who attempt suicide go on to live healthy productive lives.
Join the American Foundation for Suicide Prevention, the largest suicide prevention organization in the United States, in celebrating Mental Health Awareness Month. By drawing attention to the importance of mental health we hope to save lives and bring hope to those affected by suicide. Taking care of your mental health is the smart thing to do.
“Mental health is as important as physical health. It impacts the way we perceive, think, feel and behave in our daily lives,” said Dr. Christine Moutier, the chief medical officer of the American Foundation for Suicide Prevention. “To help us prevent suicide, there is a role for everyone, in every community. Don’t be afraid to have a caring conversation with someone if you notice troubling changes in their behavior. This conversation just might save their life.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7824851-afsp-suicide-mental-health-awareness-month/
While regular visits to the eye doctor and dentist are mainstays of preventive healthcare, less than one in four Americans have had their hearing checked in the past two years, according to a consumer survey by Wakefield Research on behalf of EPIC Hearing Healthcare (EPIC). And, while most people with poor vision own glasses or contacts to help them see better, only one in five people who could benefit from a hearing aid wears one.
“A lot of people aren’t aware how important preventive care is for their hearing health,” said William M. Luxford, M.D., medical director, House Clinic. “Regular, comprehensive hearing exams by an audiologist are the best way to establish a baseline for your hearing and ensure any hearing loss is caught early so further damage can be prevented or minimized and hearing can be improved as quickly as possible.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7823651-epic-healthy-hearing-habits/
Brace yourself for a mealtime you won’t forget! Dogs across America are licking their chops over the Mix Mania campaign from Mars Petcare, which encourages dog owners to MIX IN wet food with dry kibble and LOOK OUT for a full-on freak out from their furry friends. Actress, musician and animal lover, Kristin Chenoweth, has joined the Mix Mania madness, lending her voice to hilarious videos showing frenzied freak outs and mealtime craziness.
Consumers can join the fun by visiting MixMania.dog where they’ll find lip-smackingly delicious recipes, PAWsome content and a unique remix station where they can share their dog’s freak out video and have it remixed with a hysterical voiceover from Kristin Chenoweth.
The campaign highlights freak outs at their best with serious slobber and overjoyed pooches captured in slow motion videos. The long form video shares a taste of the mania, and a series of short form videos with outrageous voiceovers from Chenoweth leaves consumers begging for more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7829651-mars-petcare-mix-mania/
PetSafe® brand is offering pet parents an affordable, effective way to allow their pets to play safely in their yard with its new Free to Roam Wireless Fence™ system.
Traditional above-ground fences cost thousands of dollars and may not be an option for people living in rental properties. The PetSafe Free to Roam Wireless Fence provides a convenient solution for a fraction of the cost of traditional fencing.
The PetSafe Free to Roam Wireless Fence covers a circular area of up to half an acre or 180 feet in diameter. The boundaries can be adjusted from 5-90 feet in all directions of the indoor transmitter. Since the system is completely wireless, there are no unsightly cables to bury – simply plug the transmitter into a standard outlet.
“Our new Free to Roam Wireless Fence system is made with pets and owners in mind,” said Marcus Wolf, category manager for PetSafe Containment and Avoidance products. “A wireless fence gives pet parents peace of mind to let their dogs safely enjoy their yard. It makes it easy and fun for pets and their parents to enjoy fresh air and exercise.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7827751-petsafe-free-to-roam-wireless-fence/
Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
A decade ago Turtle Beach Corporation (NASDAQ: HEAR), a leading audio technology company for over 40 years, pioneered the console gaming headset category and is set to do so again in 2016 with its revolutionary Turtle Beach® Elite Pro Tournament Gaming Headset, Elite Pro Tactical Audio Controller (T.A.C.) and Elite Pro accessories designed for competitive gamers, which establishes a new standard for eSports gaming audio performance and comfort. Turtle Beach’s “Elite” series products represent the highest level in audio and build quality, and the all-new Elite Pro Headset, T.A.C. and Elite Pro accessories are the Company’s all-new line of competitive gaming audio gear created to meet the demands of today’s professional and aspiring pro teams and players.
The Elite Pro Headset’s journey began in 2013. Seeing the consistent growth and popularity of eSports, Turtle Beach launched a comprehensive scientific research program to deeply examine the needs of professional and hardcore gamers as it pertained to game audio, communicating with teammates, and overall comfort. The result is the all-new Elite Pro Tournament Gaming Headset – a ground-up redesign of the competitive gaming headset that brings to market multiple first-and-only innovations in the core mechanics of headset design, weight and fit. Not only does the Elite Pro Headset provide Turtle Beach’s best-in-class game audio and chat performance, but also delivers groundbreaking comfort-driven technologies, including the ComforTec® Fit System with multiple adjustment points for a truly personalized headset fit and feel, Aerofit® Ear Cushions that stay cool in the heat of battle, and Turtle Beach’s all-new patented ProSpecs® Glasses Relief System that finally makes wearing a gaming headset comfortable for players who wear glasses.
To view the multimedia release go to:
http://www.multivu.com/players/English/7537953-turtle-beach-optic-gaming-elite-pro/
https://youtu.be/dHE5O2GlGN8 British Telecom company TalkTalk’s October 2015 data breach was only one of many hitting consumers and the corporate world recently – Ashley Madison and Sony come to mind – but the lessons apply to every company, big and small. Here are three takeaways from the TalkTalk data breach – and the three big losses that affect any business after a cyber attack.
With America’s nursing shortage and the soaring aging population, the nation’s largest senior living provider has launched a student loan reimbursement program with the goal of attracting more nurses to work in assisted living. Brookdale’s initiative comes as the U.S. Bureau of Labor Statistics projects the country’s nurse shortfall will exceed one million by 2022. People 65 and above are expected to comprise 16 percent of America’s population in 2020 and nearly 20 percent in 2030, compared to 13 percent in 2010, according to the U.S. Census Bureau. Brookdale operates more than 1,120 senior living communities in 47 states.
At Brookdale assisted living communities, nurses are hired as health and wellness directors, overseeing clinical services at a community including setting standards, leading health and wellness programming, and managing care associates. “This is a different kind of path than hospital nursing and it is a very important one,” said Kim Estes, senior vice president of clinical services for Brookdale. “Rather than providing hands-on care, these nurses shape the overall quality and content of care their community’s seniors receive on a daily basis.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722156-brookdale-student-loan-program-nurses/
