Pilot Corporation of America (Pilot Pen) is once again teaming up with STOMP Out Bullying, the leading national bullying and cyberbullying prevention organization, to invite parents and students to help end the bullying epidemic through their “Erase Bullying for Good” campaign. The campaign aims to help erase bullying in U.S. schools by utilizing the funds raised from sales of the FriXion Clicker erasable gel ink pen, which allows one to “Write Fearlessly” through its smooth writing and clean erasing capabilities, to raise awareness and support STOMP Out Bullying’s educational and assistance programs. Pilot is donating a total of $125,000 to help address this serious issue that affects nearly one in four American students.
“Every year Pilot Pen strives to provide students with the best tools to tackle the school year in the form of high quality writing instruments, but after witnessing the increasing prevalence of bullying and cyberbullying in America we also want to help erase this serious issue in our schools,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America. “STOMP Out Bullying’s programs are a wonderful resource for those affected by bullying and Pilot is proud to continue supporting the organization’s wonderful mission.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7865151-pilot-pen-erase-bullying-for-good/
As a leader in the senior living industry, Brookdale has released “Creating Enduring Value: 2016 Sustainability Report,” the first in what will be an annual summary of progress in making a positive impact on people, places and performance. The sustainability report comes after the company established the Brookdale Sustainability Leadership Council and developed a three-year roadmap for achieving its sustainability goals.
“The core of our business approach is simple, which is that Brookdale cares,” said Andy Smith, Brookdale’s president and chief executive officer. “The sustainability practices that we have developed are an extension of our mission of caring, and they reflect our efforts to create enduring value for our stakeholders. These practices will have a significant direct impact on our residents and their families, our associates and the environment, not just now, but for generations to come. As a leader in the industry and the first operator to establish this kind of initiative, we hope to offer a model for others to follow.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722158-brookdale-sustainability-report/
Why is life better when shared with a pet? Purina invites pet lovers to find out through a new exhibit, titled “Better with Pets” – Discover Life with Dogs and Cats, now open at the Purina Farms Visitor Center (PurinaFarms.com) in Gray Summit, Missouri.
A family-friendly attraction designed specifically for pet lovers, Purina Farms brings pets and people closer together for life-enriching experiences. The “Better with Pets” exhibit, which covers a myriad of pet-related topics from nutrition and innovation to well-being and companionship, brings this mission to life and allows guests to discover more about their favorite companions, while highlighting the many benefits to having a pet.
To view the multimedia release go to:
http://www.multivu.com/players/English/7876151-purina-farms-better-with-pets-exhibit/
Ringing out, as it has for centuries, the mission bell beckons across the hillsides calling out to the devoted. Here, where lush hillsides meet the Pacific Ocean, we pursue a singular canon—to make great wine. Canon 13 Pinot Noir and Chardonnay from the Santa Lucia Highlands, our answer to the mission bell, launch nationwide in July to on-premise retailers.
“The Santa Lucia Highlands are as unique as the people who settled them,” says Canon 13 winemaker Tom Klassen. “Sitting high on a bench overlooking a fertile valley, the vines grow deep in the alluvial soils that cling to the hillsides. Our fruit is protected by the maritime breezes that bring with them a gentle fog, ensuring the grapes ripen evenly and provide our wines with supple texture and fragrant aromatics found nowhere else.”
Canon 13 is inspired by our geographic birthplace at the Soledad Mission, the 13th mission located along the El Camino Real, the historic 600-mile stretch of road connecting dozens of missions and pueblos beginning in the late 1700s. The steep Santa Lucia Highlands are located along California’s central coast, near the cool waters of Monterey Bay on the flanks of the Santa Lucia Range. The region is graced by warm days, cool nights, rich soil and an evening fog that nurtures the delicate Chardonnay and Pinot Noir grapes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409459-canon-13-wines-launch/
Jennie-O is on a mission to prove that eating well shouldn’t have to come at the cost of taste. Since 2010, Jennie-O has been encouraging Americans to Make The Switch®. And to date, millions have given turkey a shot. In 2016, the company is celebrating this burgeoning movement with a five-city tour, designed to capture genuine reactions to the challenge: Can America’s favorites – burgers, tacos, meatballs and chili – taste just as great made with turkey?
The Make The Switch® tour kicked off in Los Angeles and made stops in Miami and Denver. From June 3-5, the tasting booth will be in the biggest venue of all — New York City, where thousands of people will taste Italian turkey meatballs, then have their authentic reactions captured in real time, shared on social media and showcased on a billboard in Times Square for all to see. The tour wraps up in Seattle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7846451-jennie-o-make-the-switch-tour/
The 11th annual Amgen Tour of California presented by AEG entered its second decade as America's most prestigious annual cycling event, welcoming an unsurpassed field of professional teams for the race start in San Diego. One of the most important races on the international calendar, the 8'day event attracts some of the brightest cycling stars in the world to the golden state each May. This year’s field features 11 World Champions, five Olympic medalists and Rio Olympic hopefuls, with more than 30 countries represented.
The 2016 Amgen Tour of California includes 10 UCI WorldTour Teams, the most in race history, as some of the top cyclists in the world face off across nearly 800 miles of California terrain May 15-22, visiting 12 Host Cities from San Diego to Sacramento.
2016 marks the debut of the UCI Women's WorldTour, which brings the highest level of professional women's cycling competition to cities around the world. The four-day Amgen Breakaway from Heart Disease Women's Race Empowered with SRAM May 19-22 marks the U.S. debut of the Women’s WorldTour and will showcase some of the best talent in the sport. The peloton will include two-time Olympic champion Kristin Armstrong and eight Rio Olympic hopefuls.
The eight-stage men’s event began Sunday with 18 of the world’s most decorated and esteemed teams competing for one of the sport’s most coveted titles. World Champion and reigning race champion Peter Sagan of Tinkoff roared to victory in a bunch sprint to the finish line in Mission Beach, San Diego, putting him back into the yellow leader jersey he wore at the race’s conclusion last year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7831951-amgen-tour-of-california/
InterContinental Hotels Group (IHG) today announces the newest evolution of the Holiday Inn® brand’s Journey to Extraordinary campaign. This campaign, now in its third year, celebrates the unique journeys of the many guests who walk through the doors of Holiday Inn hotels each day. In this new year of the campaign, the Holiday Inn brand will highlight the extraordinary journeys of two small businesses – Sword & Plough and Perfect 10 Foods – and how Holiday Inn hotels can be a valuable partner in helping them succeed.
Eric Lent, Vice President, Holiday Inn Brand, Americas said: “The Holiday Inn brand carefully researched nearly 300 businesses before deciding to partner with Sword & Plough and Perfect 10. Both of these inspiring companies have a purpose-led mission to change the way business is done in their respective fields, and therefore have an incredibly unique story to tell. Sword & Plough and Perfect 10 embody the entrepreneurial spirit that is the foundation of the Holiday Inn brand. Founder Kemmons Wilson grew the brand from a small, family-owned business into a global brand that offers a consistent and affordable hotel experience that makes travel more enjoyable for all, and in doing so, changed the way people travel.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7824951-holiday-inn-journey-to-extraordinary/
Yesterday, Guinness World Records announced that the bottle of Gautier 1762 was the oldest cognac sold at a public auction. This 250-year-old drink was purchased in 2014 by Wealth Solutions, a Polish company specialized in rare spirits and collectibles, at an auction of old and rare beverages organized by Bonhams Fine Art Auctioneers & Valuers in NYC. It remained part of the company’s collection of old liquors until October 2015, when the management board made the decision to create a watch with a drop of this antique spirit, and opened the bottle. The uncorking ceremony was organized in Bristol Hotel in Warsaw and formed part of an event to mark the start of cooperation between Wealth Solutions and Armin Strom, a Swiss Watch Manufacturer.
Thanks to this cooperation, the Cognac Watch was made – the first Swiss mechanical watch with a drop of alcohol. The timepiece and the capsule for this unique beverage were designed by Claude Greisler, Armin Strom’s chief horologist. This independent Swiss manufacturer also accepted the mission to produce this unusual watch. The exclusive limited edition for Wealth Solutions consisted of just 40 timepieces produced in stainless steel, 18k rose gold and titanium cases. All of them were sold by Wealth Solutions in an exclusive presale before the official launch of the product. The international premiere of the Cognac Watch took place on 20th March 2016, during the Baselworld show. Yesterday, at the Polish premiere in Warsaw, Wealth Solutions announced the decision of Guinness World Records.
Having met with huge success, Wealth Solutions has decided to continue production of the Spirit Watches line. The next limited edition will be the Rum Watch – a Swiss timepiece with a drop of Harewood rum from 1780. International subscription for this unique watch opened on 26th April on the website: http://en.wealth.pl/promotion/spirit-watches
To view the multimedia release go to:
http://www.multivu.com/players/uk/7817651-cognac-gautier-1762-guinness-world-records/
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
With the help of President George H.W. Bush, Bass Pro Shops and representatives of the States of Texas and Florida, RBFF and the George H.W. Bush Vamos a Pescar™ Education Fund has announced the very first grant donations to organizations bringing conservation, education and fishing and boating experiences to Hispanic families. A total of $50,000 in grants were awarded last week during a ceremony at the George Bush Presidential Library and Museum in College Station, TX.
The George H.W. Bush Vamos a Pescar™ Education Fund was founded by RBFF in 2014, with an initial $125,000 donation by Bass Pro Shops Founder and CEO Johnny Morris, in honor of President George H.W. Bush’s milestone 90th birthday. The mission of the Education Fund is to bring hands-on fishing and boating experiences, along with conservation activities, to Hispanic families across the United States. This event announces the first grants made in furtherance of this mission.
To view the multimedia release go to:
http://www.multivu.com/players/English/7806451-vamos-a-pescar-ghwb-fund/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
When it comes to St. Jude Children’s Research Hospital®, you don’t have to fly, have superhuman strength or have laser vision to be a Hero. St. Jude Heroes are an exclusive group of dedicated athletes committed to running for a reason—raising funds and awareness to support the lifesaving mission of St. Jude Children's Research Hospital.
St. Jude Heroes receive fundraising tools and support, along with event-specific benefits. More importantly, they help kids diagnosed with cancer and other life-threatening diseases. Thanks to dedicated St. Jude Heroes and other supporters, families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
St. Jude Children’s Research Hospital founder Danny Thomas once said, “Success has nothing to do with what you gain in life or accomplish for yourself. It's what you do for others.” This statement couldn’t be more accurate of St. Jude Heroes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7579851-st-jude-rock-n-roll-nashville-marathon/
