Just in time for the holiday season, a time when charitable giving increases, NFL players have joined FWD, a national public awareness campaign designed to inform Americans of the extreme famine, war and drought in the Horn of Africa. Developed by the U.S. Agency for International Development (USAID) and the Ad Council, the FWD campaign encourages Americans to forward the facts about the crisis and to donate to the relief efforts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53516-ad-council-horn-of-africa-relief-usaid
In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment’s upcoming 3D-CG feature Dr Seuss’ The Lorax.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53447-ad-council-discover-the-forest-cheecker-u-s-forest-service
On the 11th of November, Nordic hotel chain Scandic’s new lifestyle venture, Scandic Grand Central in the city center of Stockholm, Sweden, held its opening party. The hotel is the result of the hotel chain’s new drive to attract more international travelers and attract new target groups.
The hotel has 391 rooms, conference facilities, gym, restaurant, bistro and a large hotel bar/lounge open to the public. Scandic’s ambition is to develop unpretentious yet innovative hotels that are considerate of the environment as well as compassionate. Scandic Grand Central will be infused with Stockholm’s ‘downtown’ street culture and its vibrant atmosphere.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52789-scandichotels
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
The Advertising Council, in partnership with the world’s largest autism science and advocacy organization Autism Speaks, announced today the launch of innovative public service advertisements (PSAs) featuring renowned fashion designer Tommy Hilfiger, and NASCAR driver Jamie McMurray and his niece who has autism. The PSAs are designed to help raise awareness about autism and to encourage the public to learn the early warning signs of a disorder that now affects one in every 110 American children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51782-ad-council-autism-speaks-psa
A host of New York City officials, including Taxi & Limousine Commissioner David Yassky, today were among the first to preview the interior design planned for the Nissan NV200 Taxi, New York City’s exclusive ‘Taxi of Tomorrow,’ at the Nissan ‘Taxi of Tomorrow’ Design Expo. The exhibit will be open to the public Nov. 1-5 and features an interactive display that allows New Yorkers to fully experience new and unique taxi features developed for – and with – New Yorkers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52719-nissan-NV200-new-york-taxi-of-tomorrow-design-expo-cash-cab-ben-bailey
In response to the drought and famine in the Horn of Africa, the U.S. Agency for International Development (USAID), is joining the Ad Council to launch a national public awareness campaign. The campaign encourages Americans to spread awareness of the crisis, support the humanitarian organizations conducting the relief operations, and learn more about the solutions through President Obama’s Feed the Future initiative. The campaign is titled FWD, or famine, war and drought, which is an acronym for the three crises affecting the Horn. USAID Administrator Dr. Rajiv Shah is unveiling the campaign at the White House this afternoon during a live-streamed roundtable discussion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52861-ad-council-usaid-horn-of-africa-fwd-famine-war-drought-relief-psa
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
The Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), and U.S. Department of Housing and Urban Development (HUD) are joining the Ad Council today to unveil a new series of national public service advertisements (PSAs) to raise awareness about childhood lead poisoning. The PSAs are being distributed today to kick off National Lead Poisoning Prevention Week (NLPPW). Additionally, the campaign’s social media presence through Facebook and Twitter will reinforce to parents, caregivers and pregnant women that if their home was built before 1978, they should have their child tested for lead poisoning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52687-ad-council-lead-poisoning-prevention-week-english-psa
Approximately 7,000 high school students drop out every school day – that’s one every 26 seconds. In an effort to raise awareness about the dropout crisis and inspire individuals to “Boost” (support) students in their communities, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs), created pro bono by advertising agency Publicis New York.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52064-ad-council-boostup-high-school-dropout-prevention-campaign
