InformationWeek announces the launch of a unique series of executive events called The Mobile Business Futures Summit, which take place in May and June in New York, Toronto, San Francisco, and Chicago. The events, which are designed to provide business executives with new ideas for empowering employees, improving customer experience, and unlocking additional revenue streams through mobile computing, are expected to attract more than 50 influential business executives in each city. The event series is being sponsored by MicroStrategy.
To view the multimedia content associated with this release, please click:
http://www.multivu.com/players/English/7170031-microstrategy-mobilize-your-enterprise/
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
Volvo Cars has unveiled a new concept that takes executive in-car luxury to a new level at the Shanghai Motor Show. Labelled the Lounge Console, the concept offers busy chauffeur-driven business people the ultimate executive accessory; a compact and versatile solution to expanded storage and comfort. The Lounge Console replaces the front passenger seat, providing a wealth of functions and amenities.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7496751-volvo-lounge-console/
As a leader in the senior living industry, Brookdale has released “Creating Enduring Value: 2016 Sustainability Report,” the first in what will be an annual summary of progress in making a positive impact on people, places and performance. The sustainability report comes after the company established the Brookdale Sustainability Leadership Council and developed a three-year roadmap for achieving its sustainability goals.
“The core of our business approach is simple, which is that Brookdale cares,” said Andy Smith, Brookdale’s president and chief executive officer. “The sustainability practices that we have developed are an extension of our mission of caring, and they reflect our efforts to create enduring value for our stakeholders. These practices will have a significant direct impact on our residents and their families, our associates and the environment, not just now, but for generations to come. As a leader in the industry and the first operator to establish this kind of initiative, we hope to offer a model for others to follow.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722158-brookdale-sustainability-report/
To mark the one-year anniversary of the most popular Tiny Desk Concert ever and the 10th anniversary of his debut album, Rappa Ternt Sanga, we hosted T-Pain at our Washington, D.C. headquarters. The inimitable Floridian performed a short set of classics, both his own and others', and brand new, never before heard song from his forthcoming album, Stoicville: The Phoenix.
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Director: Mito Habe-Evans; Producer: Frannie Kelly; Videographers: Colin Marshall, Julia Reihs, Cameron Robert, Morgan Walker; Audio Engineers: Andy Huether, Josh Rogosin, Neil Tevault; Special Thanks: Chris Berry, Saidah Blount, Bobby Carter, Kate Drozynski, Kiana Fitzgerald, Savoy Jefferson, Cedric Shine, Justin Winn; Executive Producer: Anya Grundmann
In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
Last weekend, OUE hosted the official grand opening of OUE Skyspace LA. Guests flocked from near and far to be among the first to experience the public debut of California’s tallest open-air observation deck and Skyslide with a slew of celebratory events throughout the weekend.
On Friday, June 24, the ribbon-cutting ceremony hosted local and international VIPs as OUE Skyspace LA opened its doors for the very first time. Speakers included Dr. Stephen Riady, Executive Chairman of OUE and Raymond Chan, Interim Deputy Mayor for Economic Development. Following the ribbon-cutting ceremony, an evening of special performances from artists such as Brian McKnight, and more wowed OUE’s guests of honor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7856151-oue-skyspace-los-angeles-launch/
General Mills (NYSE: GIS) is releasing its line-up of new products around the world to meet global demand for great taste and simplicity. Highlights include “Oui” by Yoplait, a French-style yogurt with simple ingredients like whole milk and real fruit; great tasting cereals like Apple Cinnamon Toast Crunch and Blueberry Chex; Betty Crocker “original recipe” cake mix made with seven pantry-friendly ingredients, Annie’s organic cheese puffs, and super premium, indulgent Häagen-Dazs mini stick bars.
“Regardless of the changing consumer landscape, one thing remains consistent, people still want great-tasting products,” said Jeff Harmening, chief executive officer of General Mills. “We’re increasing our levels of innovation across the board, with a laser focus on delivering exceptional taste with simple ingredients -- whether it’s pioneering new innovation like French-style yogurt in the U.S. and Häagen-Dazs mini stick bars in Europe, or renovating a classic like Betty Crocker cake mix.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8119251-general-mills-new-product-line-up-2017-launch/
Synonymous with Las Vegas itself, this summer the world-renowned Caesars Palace® in Las Vegas is marking its 50th anniversary with a Summer of Caesars celebration beginning Friday, June 17 and extending throughout the year. The festivities will be highlighted with a weekend of celebration Aug. 5-6, 2016. The anniversary celebration will feature exciting sweepstakes, giveaways, a self-guided historical walking tour and photo exhibit, an interactive social photo experience, special room packages, 50th birthday offers, marquee events and more. The legendary resort set the standard when it first opened on Aug. 5, 1966 and today remains an incredible force at the center of the famous Las Vegas Strip.
“Unlike other famed Strip properties that have now been torn down and swept away, Caesars Palace is more relevant than ever,” said Mark P. Frissora, President and Chief Executive Officer of Caesars Entertainment. “With our portfolio of entertainment superstars and celebrity chefs, the recent room enhancements and new restaurant offerings, Caesars Palace is well poised for the next fifty years. We are excited to show our gratitude and share our 50th anniversary celebration with our guests, partners, employees and community.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607053-caesars-palace-celebrates-50th-anniversary/
Easter Seals, one of the country’s leading providers of child development services, introduces a new video with a cast of animated characters to help parents understand the importance of monitoring their child’s development. Make the First Five Count (makethefirstfivecount.org) is a movement to ensure all children are entering kindergarten with the right skills to succeed alongside their peers.
“Easter Seals is dedicated to ensuring all children have every opportunity to reach their full potential,” said Katy Beh Neas, Easter Seals’ Executive Vice President of Government Relations. “We’ve created this new video to help parents learn the basics of child development. At the new website, parents can find a screening tool and other information designed to support the well-being of children. Monitoring development should be treated as a common part of our annual routines, like spring cleaning or a trip to the dentist.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7172751-easter-seals-make-the-first-five-count/
On Saturday, March 2, MSC Cruises, the leading cruise line in Europe officially welcomed the latest addition to the Company’s modern fleet - MSC Bellissima. The Company’s new flagship was named in a glamourous and traditional maritime Naming Ceremony in the port of Southampton. A host of stars, VIPs, key travel partners and international media attended the event as well as top management from MSC Cruises and its parent company MSC Group. Gianluigi Aponte, MSC Group’s founder and executive chairman as well as the ship owner, attended together with the Aponte and Aponte-Vago families. MSC Cruises’ Godmother Sophia Loren officially named her 14th ship, which is fitting since the glamourous Hollywood legend is renowned for her style and elegance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8354652-msc-cruises-bellissima-ship-christening/
CEB (NYSE: CEB) the leading member-based advisory company, found that the new work environment is full of performance challenges as executives try to increase employee productivity by 27 percent, the amount necessary to reach business goals and initiatives.
Experience the interactive multimedia release here: http://www.multivu.com/players/English/7291531-ceb-2014-top-insights/
Watch the latest video on how human resource executives and the teams they lead can increase employee performance, by visiting Top Insights for the World's Leading Executives.
