Royal Caribbean International today launched a new brand campaign that embodies the most inspirational element at the very core of the global cruise line’s offering … the sea. The campaign is aimed at reawakening consumers to the sights and sounds of the sea and conveys the relaxation, romance and adventure that only can be had on the open waters aboard a Royal Caribbean cruise vacation. The campaign will kick off with playful imagery of a conch shell as a phone – dubbed the “Shellphone” – and communicates the campaign’s decree: “The Sea is Calling. Answer it Royally.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/royalcaribbean/46666/
A pill designed to zero in on abnormal genes that drive specific cancers has produced encouraging early results in children with an uncommon but aggressive type of lymphoma, as well as in children with a rare form of neuroblastoma.
A phase 1 clinical trial of the drug crizotinib achieved remissions, with minimal side effects, for 10 of the children participating in a clinical study carried out by the multicenter Children’s Oncology Group (COG). The results were “an exciting proof-of-principle” for the targeted treatment, said the study leader, Yaël P. Mossé, M.D., a pediatric oncologist at The Children’s Hospital of Philadelphia.
“We are entering a new era of cancer therapy, in which we use knowledge of basic biology to design very specific drugs that target cancer cells with potentially less side effects on healthy tissue,” said Mossé. “In addition, as we concentrate on targets in molecular pathways, we move away from an exclusive focus on one form of cancer to customizing treatments according to biological activity. Abnormal ALK activity occurs in subtypes of neuroblastoma and subtypes of lymphoma, so identifying ALK activity in individual patients may enable us to provide the most effective care.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/50776-childrens-hospital-philadelphia-lymphoma-neuroblastoma-oncology-gene-trial
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Grilling season is in full swing, but the same old menu of burgers, hot dogs and macaroni salad could use some fresh ingredients and ideas. Whether you have a home garden or a local farmers’ market, summer brings an abundance of fruits and vegetables that are prime for grilling. In celebration of its 70th anniversary year, Organic Gardening magazine is keeping the season festive with recipes that take the garden to the grill.
Produce is the tastiest and most nutrient-dense when it is in-season, and it can be more affordable too. Grilling brings out the flavors and juices in fruits and vegetables: corn and zucchini take on a delicious, smoky flavor and the natural sugars in peaches and pineapple caramelize to perfection. Not sure where to begin? Organic Gardening’s Consulting Food and Wine Editor Victoria von Biel offers tips for a more flavorful grilling season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53919-organic-gardening-magazine-70-th-anniversary-recipes-from-garden-to-grill
Despite their net-worth, a third (33%) of wealthy individuals in the UK wish they had more self-control over their financial behaviour, says the latest report in the Barclays Wealth Insights series. Interestingly, of all global respondents, a need for increased financial discipline is likely to be felt most by those at the wealthiest end of the scale (£10m+), where 45% of respondents wish they had more self-control. This is despite the report showing that those who want self-control are less likely to be satisfied with their financial situation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/barclayswealth/48929/
Researchers studying the genetic roots of the most common malignant childhood brain tumor have discovered missteps in three of the four subtypes of the cancer that involve genes already targeted for drug development.
Even the panel of “odor specialists” resisted the urge to cover their noses as pungent smells emanated from the smelliest sneakers in this year’s Annual National Odor-Eaters Rotten Sneaker Contest. Ready to be judged, seven kids, ages seven to sixteen, from across the country have arrived in Montpelier today, selected as national finalists, wearing the decrepit and odorous rubber-soles that won them regional recognition.
In its 37th year, the National Odor-Eaters Rotten Sneaker Contest is the ultimate test of just how dirty and stinky sneakers can get when they’re part of an active kid’s life, going where they go, through puddles, mud and all. Sneakers are judged on the conditions of the sole, tongue, heel, toe, laces or velcro, eyelets/grommets, overall condition and most important ODOR, by a panel that includes NASA “Master Sniffer” George Aldrich, Chemical Specialist for NASA space missions, and Rachel Herz, Ph.D., a professor at Brown University and author of The Scent of Desire and That’s Disgusting.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55027-37-th-annual-odor-eaters-rotten-sneaker-contest
Childhood lead poisoning is considered the most preventable environmental disease among young children, yet nearly one million children are affected. To coincide with National Lead Poisoning Prevention Week (October 21 -27), the Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), U.S. Department of Housing and Urban Development (HUD), and the Ad Council are encouraging all families to get their children (ages 0-6) and homes (built before 1978) tested for lead poisoning. To extend this critical health message to caregivers, parents and pregnant women, they redistributed their national Lead Poisoning Prevention public service advertising (PSAs) nationwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58497-epa-hud-and-coalition-educates-families-about-childhood-lead-testing
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Americans and emergency management experts agree on one thing. Over the past few years, the U. S. has experienced a record number of natural disasters that have destroyed neighborhoods and cost lives. In fact, the Federal Emergency Management Agency made 99 major disaster declarations1 in 2011, the most mega catastrophes declared since 1953.
What is even more concerning is what citizens are doing – or not doing – in the wake of an approaching catastrophe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57495-allstate-survey-highlights-need-for-evacuation-plans-disaster-preparedness
Nearer Than Sky from acclaimed author T. Greenwood is a lush, evocative novel about the fascinating and frightening world of Munchausen syndrome by proxy, and into one woman’s search for healing. As she revisits her childhood, with its nightmares and lost innocence, she must reevaluate her adulthood choices, including her most precious relationships. Learn about the book here, http://bit.ly/nFTYrf Learn about this author here, http://bit.ly/oIyepZ General Fiction
Participants at next month’s Canton Fair, set to open on October 15, can look forward to a range of unique events and services designed to make their experience in Guangzhou comfortable, informative and profitable. The 55th anniversary of China’s most prestigious trade event also coincides with the 10-year anniversary of China’s accession to the World Trade Organization (WTO), and a forum will be held to celebrate the auspicious occasion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52411-110th-canton-fair-worldwide-window-for-progressive-china-trade
