As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
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Activyst Announces the Launch of the Newest Functional Athletic Bag Line that Gives Back to Girls.
Bag designer, Activyst, has a dual mission of providing great fashion to the active woman in order to help girls in developing countries play sports. It is the company’s belief that, “stronger girls make a stronger world.”
To support the cause and for more information, visit www.indiegogo.com/Activyst, to buy a bag, share the message about Activyst and help more girls win at life.
As a company driven to help people love where they live, Lowe’s plays a part in millions of people’s stories every day. To bring those stories to the communities we serve, today Lowe’s launched Open House, an interactive newsroom and the company’s first digital platform dedicated to taking people behind the brand.
Newsroom.Lowes.com is your go-to source for news and information about Lowe’s. Through a mix of feature stories and rich multimedia content, Open House provides an inside look at the unique, innovative and inspirational ways Lowe’s serves customers and communities.
“Our story is much bigger than the products and services we sell,” said Robert Niblock, Lowe’s chairman, president and CEO. “We’re a company of more than a quarter of a million employees who go to great lengths to help customers love the places they call home. These are the stories we are inspired by and we hope will inspire others.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7906452-lowes-new-digital-newsroom-open-house/
L’Oréal Paris believes women’s lips can be bold in more ways than one. For the first time, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel this cultural shift, #WorthSaying, launching January 10, the night of the Golden Globes, encourages women on the carpet – and off – to share words they believe are truly worth saying.
“For over forty years, since the time we declared our iconic tagline, ‘Because You’re Worth It,’ L’Oréal Paris has supported the individual beauty and intrinsic worth of every woman,” notes Karen Fondu, President of L’Oréal Paris. “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7723051-l-oreal-paris-worthsaying/
AARP Travel (travel.aarp.org/welcome), a new travel website launching today, offers a one-stop online experience that helps users take their travel ideas from dream to destination.
With personalized trip planning tools like Trip Finder and Map Explorer, website visitors can put together the type of trips they want, get travel tips from noted travel expert and AARP Travel Ambassador Samantha Brown and read hundreds of articles and information on enticing destinations near and far. AARP\'s free site is designed to help consumers get the most out of every trip.
To view Multimedia News Release, go to http://www.multivu.com/players/English/66070-aarp-new-travel-website/
Abbott and the United States Department of Defense today announced a collaboration with the intent to develop portable blood tests to help evaluate potential concussions, also called mild traumatic brain injuries (TBIs). As part of a multi–phased approach, the tests would be developed for Abbott’s i–STAT® System, a handheld, diagnostic analyzer that is currently used for other point-of-care testing, including among military service members. Concussions are a significant health concern for military service members.1 With the development of new tests, physicians could use the information to positively impact the care of people with a suspected concussion.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7293951-abbott-u-s-department-of-defense-develop-portable-blood-tests-concussions/
In celebration of National Adopt a Shelter Pet Day, radio host and entertainer Lance Bass and his husband Michael Turchin have joined The Shelter Pet Project in two new videos to share the love and joy that their adopted pets bring to their lives.
Bass, Turchin, and their rescued dogs, Lily, Foster and Dingo, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. The Shelter Pet Project is a national public service campaign developed by the Ad Council, The Humane Society of the United States and Maddie’s Fund®. Its videos showcase the unique bonds between shelter pets and their owners, and direct viewers to their local shelter and rescue groups, where they can find amazing dogs and cats available for adoption. A second video, narrated by Bass, highlights the importance of shelter pet adoption and provides viewers with more information on how to adopt, while also addressing several misconceptions about the adoption process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7513951-ad-council-shelter-pet-project/
In a detailed 45-minute webinar attended by executives from hospitals and health systems, physician practices, payers, and other healthcare professionals from around the nation, Ken Perez, MedeAnalytics’ director of healthcare policy and senior vice president of marketing, separated fact from speculation in the national debate on Medicare reform. The webinar, titled “Straight Talk About Medicare Reform,” is the latest example of MedeAnalytics’ ongoing commitment to provide clear, accurate, and unbiased information in a nonpartisan way to the healthcare industry on issues of critical importance. MedeAnalytics is a leading provider of healthcare performance management solutions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58881-medeanalytics-ken-perez-straight-talk-about-medicare-reform-webinar
To kick off National Mental Health Awareness Month, starting on May 1 the Child Mind Institute presents Speak Up for Kids, a month-long online dialogue to promote children’s mental health and help eliminate barriers to care. Responding to President Obama’s call for a national conversation about mental health in the wake of the tragedy in Newtown, Speak Up for Kids brings together the nation’s mental health leadership to give parents the information they need to remove stigma and get kids effective mental health care.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61539-child-mind-institute-launches-speak-up-for-kids-online-programming
After analyzing millions of Internet visits and interviewing scores of consumers, Brookdale Senior Living has built a new website based on fresh insights into what’s most important to families searching for senior care. The first phase, which is a $4 million investment, went live on brookdale.com mid-August.
“With Brookdale’s website attracting more than 500,000 visits every month, it’s imperative to make it as useful to consumers as possible,” said David Cygan, Brookdale’s senior vice president of marketing. “As the nation’s largest senior living provider, we know our website is a primary source of information, with many people coming to us first as they embark on this journey,” Cygan said. “It’s important that we offer substantive resources that make it easier to find help in evaluating senior care options.” More than 80 percent of adult children turn to the Internet when they look for care for an aging parent, according to the company’s research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722159-new-brookdale-senior-living-website/
Honeywell (NYSE:HON) today announced the next generation of smart building technology, Command and Control Suite, which turns complex facility data into recommendations and easy-to-implement changes that help boost business outcomes — lowering costs, minimizing risk and reducing downtime.
By combining intelligent automation, advanced analytics and visualization with the simplified user experience of today‘s home and mobile electronics, Command and Control Suite links building automation and the enterprise. It can provide a holistic view of a connected building‘s video feeds, access control and fire alarms, for example, and pull in relevant information from human resource applications. Integrating data from these disparate systems could help security personnel track occupants and make sure they exit the facility in the event of an evacuation, improving employee safety.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7525451-honeywell-command-and-control-suite/
