PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
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The 2011 Christmas Book was unveiled today by luxury retailer Neiman Marcus in Dallas. The 85th edition of this legendary book continues Neiman Marcus’s unmatched tradition of offering its customers a selection of spectacular and unique holiday gifts sure to make even their wildest dreams come true.
The arrival of the Christmas Book is considered by many to mark the official start of the holiday shopping season. This year’s edition of the Christmas Book carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on your holiday shopping list.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51145-2011-neiman-marcus-christmas-book
Golfers have a great excuse to tee it up on Labor Day weekend (Aug. 31 – Sept. 3) as thousands of golf facilities will host Patriot Golf Day® events. They will collect donations for Folds of Honor Foundation, a non-profit organization providing educational scholarships to families of service men and women disabled or killed in service to their country. Patriot Golf Day is supported by The PGA of America and the United States Golf Association.
“Our military families make great sacrifices for our nation, and their children’s dreams of an education should not go unrealized,” said President Bush. “This Labor Day weekend, I ask you to join thousands of golfers across the country in supporting Patriot Golf Day.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56692-patriot-golf-day-golfers-support-military-families-on-labor-day-weekend
Energy efficiency is at the heart of Europe’s growth and transition to a resource efficient economy. The European Union aims to save 20% of its primary energy consumption by 2020 (compared to what has been forecast). Everyone’s contribution is crucial in meeting this goal. By better insulating buildings we can reduce energy consumption by 28% by 2020. By choosing modern energy-efficient refrigerators, freezers, dishwashers etc. we can use significantly less energy than with older appliances. By buying lighter vehicles or using low fuel consumption tyres we can double the fuel efficiency of an average car.
This video clip provides an overview of the European Union’s energy efficiency objectives and shows how each of us can make the difference, be it in our professional or private life. This video clip was disseminated in France, Belgium, Netherlands, Ireland, Poland, Spain, Italy, Germany, Austria and United Kingdom.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53791-european-commission
http://www.youtube.com/watch?v=n5xi5fdubM8[EXTRACT]
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