What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
Today LeapFrog® Enterprises, Inc., the leader in innovative learning toys for children, announced the availability of its successful infant and preschool toy collection. These new products join an extensive range of toys that actively teach important early learning skills, such as counting, shapes, colors and the alphabet, while introducing the problem-solving, creativity and social skills children will need to thrive as they grow.
“LeapFrog understands the importance of fostering fun learning experiences that empower and inspire children to leap ahead,” said William To, President, VTech Electronics North America. “We believe the new introductions reflect the high-quality learning products children love and parents have come to expect from LeapFrog.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8140754-leapfrog-infant-preschool-learning-toys/
Today, Google revealed that the next version of its mobile operating system, Android, is named after the world’s favorite cookie – Android OREO. Historically, Google has named each successive Android release after sweet treats like Eclair, Ice Cream Sandwich and most recently, Nougat. The Android OREO release marks a global collaboration between the OREO brand and Google, which kicks off with the debut of the Android OREO superhero — a new character who personifies the powers of this iconic duo and the features of the new operating system.
Poised to be a pop-culture icon, the Android OREO superhero channels the playfulness of OREO and intelligence of Android to spread joy throughout the world. And, like all iconic superheroes, the Android OREO superhero originated from a wondrous, and unique, moment in time: the 2017 solar eclipse. To see Android OREO's story, visit: https://www.youtube.com/watch?v=twZggnNbFqo.
To view the multimedia release go to:
https://www.multivu.com/players/English/8162351-oreo-google-reveal-android-oreo-operating-system-superhero/
The Häagen-Dazs brand is helping to change the way ingredients are grown to better support bee populations by working hand-in-hand with its farmer suppliers. The internationally-recognized ice cream brand has installed one of the largest, privately funded pollinator habitats on the farmland of its almond supplier in California’s Central Valley. No stranger to helping the bees, the brand aims to impact additional ingredients used throughout its super-premium ice cream portfolio and positively influence sustainable agriculture practices.
The “Häagen-Dazs Loves Honey Bees” program launched in 2008, and today is expanding from research and educational funding to hands-on initiatives that will rejuvenate pollinator habitats to allow native bees to flourish. Located in Chowchilla, California, the habitat consists of six and a half miles of hedgerow and 11,000 native drought-tolerant shrubs and flowering plants, impacting 840 acres of farmland. In order to supply what pollinators need, the Häagen-Dazs brand worked with expert agronomists and the Xerces Society to maximize the impact of the habitat by choosing regional plants that are attractive to pollinators. Looking forward, the team will work to create custom habitats for more of its ingredient suppliers who depend on bees to pollinate their crops.
To view the multimedia release go to:
https://www.multivu.com/players/English/8075051-haagen-dazs-sustainable-agriculture-bees-pollinator-habitats/
Ben & Jerry’s is giving everyone a taste of the days of carefree (and responsibility-free) Saturday mornings with a new lineup of ice cream flavors inspired by cereal, available in Scoop Shops starting on March 7, National Cereal Day. The three new Cereal Splashbacks bring the awesomely unmistakable taste of some favorite milk-splashed morning cereals, just frozen. The new flavors pay a nostalgic tribute to childhood cereal favorites, and the Cereal Splashbacks are available only at Ben & Jerry’s Scoop Shops.
To view the multimedia release go to:
https://www.multivu.com/players/English/8026454-ben-and-jerrys-cereal-splashback-flavors/
Casino operators at the ICE Totally Gaming 2015 conference and trade show (“ICE 2015”) will experience first-hand the strategic benefits of the combination of Scientific Games’ (NASDAQ: SGMS) Bally, WMS, Shuffle Master, SG Gaming, Williams and Barcrest brands. At ICE 2015 on February 3-5 at ExCel London Exhibition and Convention Center, stand #N1-440, Scientific Games (the “Company”) will showcase more than 125 gaming products that address casino operators’ diverse needs across all of their land-based and interactive channels, thereby demonstrating the value of the Company’s recent merger with Bally Technologies. For more details on Scientific Games’ products on display at ICE 2015, please visit now.wms.com/stronger-together-ice2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7405051-scientific-games-ice-2015/
In celebration of Hispanic Heritage Month, the Milk Life Lo Que Nos Hace Fuertes campaign presents their newest milk advocate, Executive Chef/Owner, Adrianne Calvo, to encourage families everywhere to celebrate their heritage with milk. The milk life campaign is designed to educate Hispanics about the nutritional benefits of milk, and its 9 essential nutrients including 8 grams of high quality natural protein and no added sugar.
Hispanic Heritage Month is the perfect time for families to get together and celebrate their culture and heritage with good food, music and laughs. In honor of this festive time, Chef Adrianne has prepared a few step-by-step videos with some of her favorite recipes with milk which will slowly roll-out on www.FuertesconLeche.com. The recipes include some traditional breakfast foods with chorizo, while also incorporating a delicious solution for turkey leftovers this holiday season. Love sweets but want to lower your sugar intake? Her Double Vanilla Bean Ice Cream is sweetened with honey, which is 1.5 times sweeter than table sugar so you can add less. All the recipes include Calvo’s personal touch of deliciousness her restaurant-goers love so much. Calvo also shares her personal story of strength and some of her favorite family recipes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7913051-milk-life-celebra-chef-adrianne-calvo/
Franzese®, an innovative food development company, has partnered with KitchenAid, creating premium gelato and pasta mixes specifically for use with the KitchenAid® Stand Mixer’s ice cream maker and pasta maker attachments.
“Whether just starting out with these attachments or looking for an even faster way to get great results, KitchenAid stand mixer owners now have an alternative to making gelato and pasta completely from scratch,” notes Michael Huie, global business unit director for KitchenAid. “Given the quality of Franzese products, most would be hard pressed to tell the difference.”
“We want to fit real food into real lives,” states Paolo Franzese, CEO of Franzese. “Our premium food mixes are easy to make with KitchenAid’s quality Stand Mixers and attachments. Cooks of all levels can get excited about exploring new ways to prepare their favorite foods.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7766755-kitchenaid-franzese-mixes/
